📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: BuildOps
🔹 Location: Toronto, ON
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 5-7 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Monitoring and managing the company's online reputation across all digital platforms
- Driving customer advocacy and engagement through strategic marketing initiatives
- Collaborating with cross-functional teams to improve customer experience and product offerings
- Analyzing customer feedback and trends to inform marketing strategies and improve brand perception
ASSUMPTION: This role requires a high level of proactivity, strong communication skills, and the ability to work effectively with various teams to maintain and enhance the company's online reputation.
📋 Key Responsibilities
✅ Monitor and respond to online reviews, social media mentions, and customer feedback across platforms
✅ Manage brand perception by addressing concerns and mitigating negative reviews
✅ Collaborate with customer support teams to ensure a seamless response process to customer concerns and complaints
✅ Analyze trends in customer feedback to provide actionable insights to internal teams
✅ Develop and manage automated email sequences, personalized outreach, and educational content for new customers
✅ Launch and manage programs to turn happy customers into brand advocates
✅ Support customer participation in company events, webinars, and online forums
ASSUMPTION: This role involves a significant amount of online monitoring and communication, requiring strong attention to detail and the ability to manage multiple channels effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-7 years of experience in online reputation management, customer marketing, or a related field
Required Skills:
- Proven experience using review platforms, social listening tools, and sentiment analysis software (e.g., Sprout Social, Brandwatch, Trustpilot, etc.)
- Excellent communication skills with strong writing and interpersonal skills
- Data-driven mindset with the ability to report on trends, customer sentiment, and performance metrics
- Familiarity with SEO and digital marketing principles related to brand reputation
Preferred Skills:
- Experience in B2B SaaS or construction tech industries
- Fluency in English (French would be an asset)
ASSUMPTION: Candidates with experience in related fields and a strong understanding of digital marketing principles will be best suited for this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for similar roles in Toronto)
Benefits:
- Competitive salary + bonus
- Generous equity grant
- Comprehensive benefits package
- Flexible paid time off
- Work from home stipend
- Lunch provided for in-office days
- Company events and team-building activities
- Talented and motivated team members
- The chance to build something truly groundbreaking
Working Hours: Full-time, with a hybrid work schedule (3 days in-office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, construction tech)
Company Size: 51-200 employees (small to mid-sized company, offering a dynamic and agile work environment)
Founded: 2018 (young, fast-growing company with significant potential)
Company Description:
- BuildOps is a fast-paced, high-growth start-up committed to transforming the $30-billion construction industry through its all-in-one platform
- The company leverages the latest technology to take commercial contractors from pen and paper operations to digitized, efficient, data-driven business
- BuildOps has raised multiple rounds of funding from reputable Venture Capital firms and has been featured in Forbes Magazine, TechCrunch, and Crunchbase
Company Specialties:
- Field service & project management platform
- Commercial real estate contractors
- Subcontracting software
Company Website: http://buildops.com
ASSUMPTION: BuildOps is a well-funded, rapidly growing company with a strong focus on innovation and customer success. Working at BuildOps offers the opportunity to be part of a dynamic team driving change in the construction industry.
📊 Role Analysis
Career Level: Mid-level marketing professional with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including customer support, sales, and product
Work Arrangement: Hybrid work schedule (3 days in-office) with hubs in Los Angeles, Toronto, and Raleigh
Growth Opportunities:
- Potential to lead and mentor junior team members as the company grows
- Opportunities to expand responsibilities and take on new challenges as the company scales
- Possibility to move into a leadership role within the marketing department
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a direct impact on the company's success and expand their skillset.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in-office, 2 days remote)
Office Location(s): Los Angeles, Toronto, Raleigh
Geographic Context:
- Toronto, ON: Vibrant, multicultural city with a thriving tech industry and a high cost of living
- Los Angeles, CA: Large, diverse city with a strong entertainment and tech industry, known for its Mediterranean climate and traffic congestion
- Raleigh, NC: Mid-sized city with a growing tech industry, affordable cost of living, and a mild climate
Work Schedule: Full-time, with a hybrid work schedule (Monday-Wednesday in-office, Thursday-Friday remote)
ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while the in-office days provide opportunities for collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation (if applicable)
- Final interview with the Head of Marketing or another senior team member
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple channels effectively
- Communication and interpersonal skills
- Understanding of digital marketing principles and SEO
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your experience with online reputation management, customer marketing, and digital marketing
- Prepare examples of how you've successfully managed brand perception and mitigated negative reviews in previous roles
- Be ready to discuss your approach to customer engagement and advocacy strategies
ATS Keywords: Online reputation management, customer marketing, digital marketing, brand perception, customer engagement, advocacy, SEO, sentiment analysis, review platforms, social listening tools
ASSUMPTION: The interview process will focus on assessing your problem-solving skills, communication abilities, and cultural fit within the company. Being prepared with relevant examples and a clear understanding of the role's requirements will strengthen your application.
🛠️ Tools & Technologies
- Review platforms (e.g., Trustpilot, Google Reviews, Yelp)
- Social listening tools (e.g., Sprout Social, Brandwatch, Hootsuite)
- Sentiment analysis software (e.g., Medallia, Clarabridge, SAS)
- Email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, Zoho CRM)
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role, as they are commonly used in online reputation management and customer marketing.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: BuildOps prioritizes customer success and satisfaction above all else
- Innovative: The company encourages creativity, continuous learning, and pushing boundaries
- Collaborative: BuildOps fosters a team-oriented environment where everyone's input is valued
- Accountable: Team members are held responsible for their actions and expected to deliver results
Work Style:
- Fast-paced and dynamic, with a strong focus on growth and innovation
- Collaborative and team-oriented, with regular communication and cross-functional projects
- Results-driven, with a focus on delivering measurable outcomes and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where you can make a direct impact?
- Are you comfortable managing multiple channels and communicating effectively with various teams?
- Do you have a strong understanding of digital marketing principles and SEO?
- Are you a proactive problem-solver with a customer-centric mindset?
ASSUMPTION: BuildOps values candidates who are proactive, collaborative, and results-driven, with a strong customer focus and a growth mindset.
⚠️ Potential Challenges
- Managing brand perception and mitigating negative reviews can be challenging and time-consuming
- Balancing multiple responsibilities, including online reputation management, customer lifecycle marketing, and customer advocacy
- Working in a fast-paced, dynamic environment with shifting priorities and tight deadlines
- Adapting to a hybrid work arrangement, with both in-office and remote work requirements
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive, customer-centric approach.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Brand Manager: Both roles focus on brand perception and customer engagement, but the Customer Marketing Manager role has a stronger focus on online reputation management and customer lifecycle marketing
- Industry-specific context: Construction tech vs. other industries (e.g., retail, finance, or healthcare) may require a different approach to customer engagement and advocacy
- Career path comparison: This role offers potential for growth and leadership opportunities, with the possibility of moving into a director or vice president role within the marketing department
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the construction tech industry will help you tailor your application and prepare for the interview process.
📝 Sample Projects
- Developing and implementing a comprehensive online reputation management strategy for a new product launch
- Creating and executing a customer engagement campaign to improve customer satisfaction and net promoter scores (NPS)
- Managing a team of customer success representatives to ensure high customer retention rates and positive customer reviews
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Customer Marketing Manager role at BuildOps.
❓ Key Questions to Ask During Interview
- How does the company measure the success of its online reputation management and customer engagement initiatives?
- What are the most significant challenges facing the customer marketing team in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30-60-90 days, and how can I make a meaningful impact in each phase?
- How does the company foster a collaborative and inclusive work environment, and what steps are taken to ensure diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with online reputation management, customer marketing, and digital marketing
- Prepare examples of how you've successfully managed brand perception and mitigated negative reviews in previous roles
- Be ready to discuss your approach to customer engagement and advocacy strategies
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.