📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Culture Amp
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (1 day per week on-site)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: On-site (1 day per week) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving customer engagement, adoption, retention, and revenue growth through integrated marketing and ABM programs
- Collaborating cross-functionally with brand, product marketing, regional marketing, customer advocacy, and sales teams
- Designing and implementing engaging, revenue-generating campaigns throughout the post-sales customer lifecycle
- Analyzing key performance indicators and reporting on marketing metrics to optimize campaign performance
- Supporting product launches and broader marketing initiatives
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving measurable results and customer success.
📋 Key Responsibilities
✅ Design and implement engaging, revenue-generating campaigns that increase engagement, drive retention, and uncover upsell opportunities throughout the post-sales customer lifecycle
✅ Support the strategy, development, execution, and management of customer ABM programs
✅ Track, forecast, and report on key marketing metrics, including MQLs, opportunities, and pipeline impact, while also analyzing key performance indicators such as open rates, click-through rates, and customer engagement trends
✅ Collaborate with cross-functional teams (Customer Success, Product Marketing, Sales) to align on customer engagement strategies and optimize lead follow-up from campaigns and events
✅ Partner with key stakeholders (Sales, Regional Marketing, Product Marketing, Customer Education) to support product launches and drive broader marketing initiatives
✅ Coordinate and support customer newsletters, product update sessions, webinars, and roundtable discussions to drive adoption and communicate key updates
✅ Support customer onboarding, education, and adoption initiatives to drive engagement and retention
✅ Oversee the planning, production, and execution of digital webinars, ensuring seamless content development, design, logistics, and promotional strategies
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with multiple teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-4 years of experience in Customer Marketing or a related role within B2B SaaS/tech
Required Skills:
- Proven track record of running marketing programs with measurable success
- Understanding of marketing principles, campaign execution, and customer lifecycle strategies
- Experience building and executing marketing campaigns that drive pipeline and revenue
- Excellent written and verbal communication skills
- Hands-on experience with martech and project management tools such as Salesforce, Looker, HubSpot, 6sense, Sendoso, and Asana
Preferred Skills:
- Marketing or Communications Degree
- Experience collaborating across brand, content, regional marketing, sales, and revenue operations
- Understanding of multi-channel marketing and buyer journey application
- Ability to work independently while partnering across multiple geographies
- Analytical skills, leveraging insights to improve campaign performance
- Comfortable navigating ambiguity and shifting priorities in a fast-paced environment
- Digital event experience, Splash Studio
ASSUMPTION: Candidates should have a strong background in B2B SaaS marketing and a proven track record of driving customer engagement and revenue growth.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 USD (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Employee Share Options Program
- Programs, coaching, and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support
- Monthly Camper Life Allowance
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses
- Extended year-end breaks
- Excellent parental leave and in work support program
- 5 Social Impact Days a year
- MacBooks for you to do your best and a work from home office budget to spend on setting up your home office
- Medical insurance coverage for you and your family (Available for US & UK only)
Working Hours: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual base salary will vary based on various factors, including market and individual skills, capabilities, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Employee Experience Platform
Company Size: Medium (501-1,000 employees)
Founded: 2010, with headquarters in Richmond, Victoria, Australia
Company Description:
- Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work
- Empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams
- Powered by people science and the most comprehensive employee dataset in the world
Company Specialties:
- Employee Engagement
- Engagement Surveys
- Exit Surveys
- People Analytics
- Employee Intelligence
- Employee Feedback
- On-boarding Surveys
- Annual Surveys
- Pulse Surveys
- Diversity and Inclusion
- Performance Management
- Diversity, Equity, and Inclusion (DEI)
Company Website: cultureamp.com
ASSUMPTION: Culture Amp is a well-established company with a strong focus on employee engagement, diversity, equity, and inclusion, making it an attractive place for like-minded professionals.
📊 Role Analysis
Career Level: Mid-level (2-4 years of experience)
Reporting Structure: This role reports directly to the Senior Manager, Customer Marketing
Work Arrangement: Hybrid (1 day per week on-site in San Francisco, with remote flexibility)
Growth Opportunities:
- Potential career progression to Senior Customer Marketing Manager or other senior marketing roles
- Opportunities to expand skills and expertise in customer marketing, ABM, and data analysis
- Chance to work with a diverse, global team and gain exposure to different markets and cultures
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop skills, take on more responsibility, and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid (1 day per week on-site in San Francisco, with remote flexibility)
Office Location(s): 115 Sansome Street, Suite 500, San Francisco, California 94104, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant culture and numerous networking opportunities
- The office is located in the Financial District, close to public transportation and various amenities
- The city offers a diverse range of neighborhoods, housing options, and recreational activities
Work Schedule: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also having the opportunity to collaborate and build relationships with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring team
- Final interview with the Senior Manager, Customer Marketing
- Background check and offer extension
Key Assessment Areas:
- Customer marketing experience and expertise
- Campaign development and execution skills
- Data analysis and reporting capabilities
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss specific examples of successful marketing campaigns you've led and the results you achieved
- Demonstrate your understanding of the customer marketing landscape and trends in the B2B SaaS industry
- Showcase your ability to work effectively with cross-functional teams and stakeholders
- Prepare thoughtful questions to ask the interview panel about the role, team, and company
ATS Keywords: Customer Marketing, ABM, Campaign Development, Data Analysis, Marketing Metrics, Customer Engagement, Customer Retention, Revenue Growth, Cross-Functional Collaboration, Stakeholder Management
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, campaign development skills, data analysis capabilities, and cultural fit with the company and team.
🛠️ Tools & Technologies
- Salesforce
- Looker
- HubSpot
- 6sense
- Sendoso
- Asana
- Splash Studio
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The company provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Inclusive
- Collaborative
- Adaptable
Work Style:
- Fast-paced and dynamic
- Cross-functional collaboration
- Data-informed decision making
- Continuous learning and improvement
- Work-life balance
Self-Assessment Questions:
- How do you ensure that your marketing campaigns are tailored to the unique needs and preferences of different customer segments?
- Can you provide an example of a time when you had to pivot or adapt your marketing strategy due to changing customer feedback or market conditions?
- How do you approach working with cross-functional teams and stakeholders to align on customer engagement strategies and optimize lead follow-up from campaigns and events?
ASSUMPTION: Candidates who align with Culture Amp's values and work style will be most successful in this role and contribute to the company's mission to create a better world of work.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and attention to detail
- Working with a global team, which may involve coordinating across different time zones and cultures
- Navigating a fast-paced, dynamic work environment that may require shifting priorities and adapting to change
- Balancing on-site and remote work, which may present unique challenges and require strong self-motivation and time management skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional demand generation roles, this role focuses specifically on customer engagement, retention, and revenue growth within the post-sales customer lifecycle
- While similar to other ABM roles, this position requires a strong understanding of customer data and the ability to develop and execute strategic marketing plans to generate expansion opportunities
- Career progression in this role may lead to senior marketing roles or other leadership positions within the company
ASSUMPTION: This role offers unique opportunities for growth and development within the customer marketing field, with a focus on driving customer success and revenue growth.
📝 Sample Projects
- Developing and executing a customer onboarding campaign to drive engagement and adoption within the first 90 days of a customer's journey
- Creating and implementing a customer retention campaign to reduce churn and increase renewal rates
- Designing and executing a customer upsell campaign to identify and capitalize on expansion opportunities within existing customer accounts
ASSUMPTION: These sample projects illustrate the types of initiatives the Customer Marketing Manager may work on, focusing on driving customer engagement, retention, and revenue growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure and track the success of its marketing campaigns and initiatives?
- What are the most rewarding aspects of working at Culture Amp, according to current employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the company and team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for phone or video screens and interviews by researching the company, role, and industry
- Prepare thoughtful questions to ask the interview panel about the role, team, and company
- Follow up with the hiring team after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.