Customer Marketing Associate Manager

📌 Core Information

- Job Title: Customer Marketing Associate Manager
- Company: Labcorp
- Location: Bangalore, Karnātaka, India
- Job Type: Full-Time
- Category: Medical Practices
- Date Posted: 2025-04-08
- Experience Level: 5-10 years
- Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:
- Collaborating with product management teams to understand business goals and strategies.
- Designing, executing, and delivering integrated marketing campaigns to support business strategies.
- Managing project timelines, coordinating with cross-functional teams, and ensuring campaign alignment with marketing plans.
- Analyzing campaign performance data and reporting on key performance indicators (KPIs) to drive optimization.

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

- ✅ Collaborate with product management teams to understand business goals and strategies, market sizing, and product positioning.
- ✅ Coordinate with the Customer Marketing team to design, execute, and deliver integrated marketing campaigns that support business strategies.
- Orchestrate campaign execution, including asset development and delivery.
- Lead tactic sequencing, project management, and coordination with extended internal and external team members.
- Manage annual marketing plan calendar.
- Aggregate and analyze campaign performance data, and report on KPIs and insights to drive optimization.
- Ensure delivery of the brand experience, voice, and visuals across all marketing channels.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure timely and effective campaign execution.

🎯 Required Qualifications

- Education: Bachelor's degree in science or engineering.
- Experience: 5+ years of marketing experience within the healthcare industry.
- Required Skills:
- Proven results in marketing campaign planning, development, and implementation through multi-channel approaches.
- Knowledge of account-based marketing (ABM) and channel strategy.
- Understanding of the healthcare provider audience and the customer journey.
- Strong understanding and background in Workfront or other project management tools.
- Highly organized with strong attention to detail and analytical skills.
- Effective communicator.
- Ability to work through a highly matrixed organization and manage multiple projects at one time.
- Open to working across time zones.

Preferred Skills:
- Experience in women’s health and/or genetics.

ASSUMPTION: Candidates with experience in women’s health and/or genetics, as well as those with a strong background in project management tools, will be at an advantage for this role.

💰 Compensation & Benefits

- Salary Range: INR 15-20 LPA (Estimated based on industry standards for the role, experience level, and location)
- Benefits: Labcorp offers a comprehensive benefits package, including health insurance, retirement plans, and employee assistance programs. Details can be found on their careers website.
- Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:30 PM IST (Flexible, with the possibility of working across time zones)

ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager role in Bangalore, India. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

- Industry: Labcorp operates in the medical practices industry, focusing on clinical laboratory and end-to-end drug development services.
- Company Size: Labcorp is a large organization with over 10,000 employees.
- Founded: 1994
- Company Description: Labcorp is a life sciences company that guides patient care by providing clinical laboratory and end-to-end drug development services. They operate through two segments: LabCorp Diagnostics and Covance Drug Development.
- Company Specialties: Clinical laboratory services, drug development services, and market access services.

📊 Role Analysis

- Career Level: Mid-level management
- Reporting Structure: This role reports to the Senior Manager, Customer Marketing.
- Work Arrangement: On-site, with the possibility of working across time zones.
- Growth Opportunities: Labcorp offers opportunities for career growth within the marketing department and across the organization.

🌍 Location & Work Environment

- Office Type: Labcorp's Bangalore office is a modern, collaborative workspace with a mix of open-plan and private spaces.
- Office Location: MSR Vaishnavi, No 29 Union Street - Off Cubbon Road, Bangalore, Karnātaka, India
- Geographic Context: Bangalore is a major tech hub and the capital city of Karnātaka, offering a mix of urban and cultural experiences.
- Work Schedule: Full-time, with flexible hours and the possibility of working across time zones.

💼 Interview & Application Insights

- Typical Process: Online application submission → Phone/Video screen → In-depth interviews with hiring managers and team members → Final decision.
- Key Assessment Areas: Marketing campaign planning and execution, project management skills, analytical skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and project management skills.
- Prepare examples of successful marketing campaigns you've executed, including data-driven results.
- Research Labcorp's business and the Women’s Health & Genetics business to demonstrate your understanding of the industry and business goals.

🛠️ Tools & Technologies

- Workfront (or other project management tools)
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce)
- Microsoft Office Suite

👔 Cultural Fit Considerations

- Company Values: Labcorp's core values include integrity, quality, service, and innovation.
- Work Style: Labcorp values a collaborative, data-driven, and customer-focused work environment. They encourage continuous learning and development.
- Self-Assessment Questions:
- How do you ensure the delivery of high-quality, on-brand marketing campaigns?
- How do you prioritize and manage multiple projects and stakeholders effectively?
- How do you approach working in a highly matrixed organization?

⚠️ Potential Challenges

- Managing multiple projects and stakeholders simultaneously.
- Working across time zones and coordinating with global teams.
- Keeping up with the fast-paced and ever-evolving healthcare industry.

📈 Similar Roles Comparison

- How this role differs from related positions: This role focuses on customer marketing and campaign execution, whereas related roles might focus on product marketing, brand marketing, or demand generation.
- Industry-specific context: The healthcare industry is highly regulated, requiring a deep understanding of compliance and data privacy regulations.
- Career path comparison: This role can lead to senior marketing management positions or specialized marketing roles within the healthcare industry.

📝 Sample Projects

- Developing and executing a multi-channel marketing campaign to launch a new women's health product.
- Analyzing campaign performance data to optimize marketing spend and improve ROI.
- Collaborating with cross-functional teams to create targeted content for healthcare providers.

❓ Key Questions to Ask During Interview

- How does this role support the overall business goals of the Women’s Health & Genetics business?
- What are the key priorities for this role in the first 90 days?
- How does Labcorp support the professional development and growth of its marketing team members?

📌 Next Steps for Applicants

- To apply for this position, submit your application through [this link](https://labcorp.wd1.myworkdayjobs.com/External/job/Bangalore-India/Customer-Marketing-Associate-Manager_2511682).
- Customize your resume and cover letter to highlight your relevant marketing campaign experience and project management skills.
- Prepare examples of successful marketing campaigns you've executed, including data-driven results.
- Research Labcorp's business and the Women’s Health & Genetics business to demonstrate your understanding of the industry and business goals.
- Follow up with the hiring manager after your interview to reiterate your interest in the role and ask any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.