0

Content Marketing Manager

0.499305555555556
Full-time
Remote
Worldwide
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Content Marketing Manager

πŸ”Ή Company: Not Clearly Provided

πŸ”Ή Location: United States (Remote)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: πŸ” SEO & Content Marketing


πŸ“Œ Essential Job Details

πŸš€ Job Overview

A remote Content Marketing Manager role at a technology consulting firm that specializes in AI and AWS Cloud solutions for small and medium-sized businesses (SMBs). The position involves developing and executing content strategies that build brand awareness, generate leads, and showcase the company's expertise in advanced technologies. This role offers work-life balance while making a significant impact on the company's growth and market positioning.

ASSUMPTION: The job type is assumed to be full-time based on the comprehensive responsibilities listed and the seniority level required (5+ years experience). The company name appears to be missing or incorrectly represented as "0.499305555555556" in the original listing, which seems to be a formatting error.


πŸ“‹ Key Responsibilities

  • βœ… Develop and execute content marketing strategies aligned with business goals and brand identity
  • βœ… Create diverse content including blogs, whitepapers, case studies, eBooks, social media posts, video scripts, and webinars
  • βœ… Collaborate with stakeholders to develop thought leadership content on tech and consulting topics
  • βœ… Monitor industry trends in AI, cloud computing, and the competitive landscape
  • βœ… Optimize content for search engines (SEO) to improve visibility and engagement
  • βœ… Analyze performance metrics to refine content strategies and improve results
  • βœ… Support lead generation efforts through targeted content creation

🎯 Required Qualifications

Education: Not specified

Experience: At least 5 years in B2B content marketing, preferably in technology, consulting, or related industries

Skills:

  • Proven content creation abilities across multiple formats (portfolio required)
  • Strong SEO knowledge and analytics experience
  • Proficiency with content management systems, marketing automation tools, and analytics platforms
  • Excellent project management and organizational skills
  • Superior written and verbal communication skills
  • Ability to simplify complex technical concepts
  • Knowledge of current trends in AI and cloud technologies

ASSUMPTION: While no specific education requirements are mentioned, a bachelor's degree in Marketing, Communications, Journalism, or a related field is likely expected given the seniority and specialized nature of the role.


πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits: Remote work flexibility, work-life balance

Industry Comparison: Not specified

ASSUMPTION: Content Marketing Manager roles in the US technology sector typically range from $80,000 to $120,000 annually depending on location, experience level, and company size. Remote positions sometimes offer slightly lower base compensation compared to roles in high-cost tech hubs but provide savings through elimination of commuting costs and flexibility.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Technology consulting firm specializing in AI and AWS Cloud solutions for SMBs

Company Size: Not specified, likely small to mid-sized based on focus on SMB clients

Company Stage: Established with over 20 years of experience, appears to be in a growth phase

ASSUMPTION: Based on the company description as a "growing consulting firm" with 20+ years of experience, this appears to be an established business that is expanding rather than an early-stage startup. The focus on SMB clients suggests the company is positioned as an accessible technology partner for businesses with limited resources.


πŸ“Š Role Analysis

Career Level: Senior (based on 5+ years experience requirement)

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Opportunity to shape brand strategy and content direction

ASSUMPTION: Given the seniority level and the emphasis on strategy development, this role likely reports to a Director of Marketing, VP of Marketing, or possibly directly to the CEO in a smaller organization. The position probably involves both hands-on content creation and strategic direction, with potential growth into a director-level position as the company expands.


🌍 Location & Work Environment

Office Type: Fully remote

Geographic Context: United States-based, no specific region indicated

Work Schedule: Not specified, likely standard business hours with flexibility

Regional Considerations: Remote work allows candidates from any US location to apply

ASSUMPTION: As a fully remote position, there may be expectations regarding core hours of availability for team meetings and collaboration, though this is not explicitly stated. The listing emphasizes work-life balance, suggesting reasonable expectations around scheduling and availability.


πŸ’Ό Interview & Application Insights

Typical Process: Initial screening, portfolio review, skills assessment, interviews with marketing leadership and possibly cross-functional stakeholders

Key Assessment Areas: Content quality and versatility, strategic thinking, SEO knowledge, technical understanding, ability to translate complex concepts

Application Tips: Showcase diverse B2B content samples, emphasize measurable results from past campaigns, demonstrate understanding of technology sector marketing

ATS Keywords: Content strategy, B2B marketing, SEO optimization, lead generation, technology marketing, AI, AWS, cloud computing, content analytics, thought leadership

ASSUMPTION: These insights are based on standard industry practices for senior content marketing positions in the technology sector, not specific details from the job posting.


πŸ› οΈ Tools & Technologies

  • Content Management Systems (WordPress, Drupal, etc.)
  • Marketing Automation Platforms (HubSpot, Marketo, etc.)
  • SEO Tools (SEMrush, Ahrefs, Moz, etc.)
  • Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
  • Social Media Management Tools
  • Email Marketing Platforms
  • Content Production Tools (Adobe Creative Suite, etc.)

ASSUMPTION: While the listing mentions familiarity with CMS, marketing automation, and analytics platforms as requirements, it doesn't specify particular tools. The listed technologies represent common platforms in the B2B technology marketing space.


πŸ‘” Cultural Fit Considerations

Company Values: Practical solutions, client empowerment, innovation, efficiency

Work Style: Self-motivated, organized, collaborative with stakeholders, able to work independently in a remote environment

Self-Assessment:

  • Are you comfortable working remotely with minimal direct supervision?
  • Do you enjoy translating complex technical concepts into accessible content?
  • Can you balance strategic thinking with hands-on content creation?
  • Are you interested in AI and cloud technologies?

ASSUMPTION: The company values are inferred from their described approach to client workβ€”focused on practical, tailored solutions with a "learn, collaborate, deliver" methodology. The emphasis on being a "self-starter" suggests a culture that values autonomy and initiative.


⚠️ Potential Challenges

The role encompasses a broad range of content types and responsibilities, from high-level strategy to hands-on creation across multiple formats. This breadth may create time management challenges and require efficient prioritization. Additionally, creating technically accurate content about AI and AWS technologies while making it accessible requires both technical understanding and communication skills. Working remotely also requires self-discipline and proactive communication.

ASSUMPTION: These potential challenges are based on the comprehensive responsibilities listed and common issues in remote marketing roles requiring both strategic and tactical execution.


πŸ“ˆ Similar Roles Comparison

This role combines elements of several related positions: Content Strategist (strategy development), Content Creator (hands-on production), SEO Specialist (optimization focus), and Thought Leadership Manager (executive content). Unlike narrower content roles that focus solely on blog production or social media, this position requires versatility across formats and balancing strategic direction with execution. Compared to similar roles at larger enterprises, this position likely offers more autonomy and broader impact but may have fewer resources and specialized team members for support.

ASSUMPTION: This comparison is based on standard industry patterns for content marketing roles and the comprehensive nature of the responsibilities listed.


πŸ“ Sample Projects

  • Developing a comprehensive content calendar aligned with quarterly business objectives
  • Creating an in-depth whitepaper on "How SMBs Can Leverage AI Without Enterprise Budgets"
  • Producing a case study series highlighting successful client AWS implementations
  • Developing and optimizing landing page content for specific service offerings
  • Planning and scripting a webinar series on emerging cloud technologies for small businesses
  • Analyzing content performance and preparing recommendations for strategy refinement

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and company focus areas.


❓ Key Questions to Ask During Interview

  1. How do you measure the success of content marketing efforts, and what metrics are most important to your organization?
  2. Could you describe your current content production workflow and the stakeholders involved?
  3. What are the biggest content marketing challenges the company has faced, and how do you hope this role will address them?
  4. How does the content marketing function collaborate with sales and product teams?
  5. What resources are available for content production (design, video, etc.), and what is typically created in-house versus outsourced?
  6. How would you describe the balance between thought leadership content and lead generation materials in your current strategy?

ASSUMPTION: These questions are suggested based on typical content marketing leadership roles and may need adaptation for specific interview contexts.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

  1. Prepare Your Portfolio: Curate your best B2B content examples, particularly those relevant to technology or consulting services. Include metrics where possible to demonstrate impact.
  2. Customize Your Resume: Highlight experience with content strategy, SEO optimization, and technology marketing. Include key terms like "content marketing strategy," "B2B content," "lead generation," "SEO," and "analytics" to pass ATS screening.
  3. Research the Company: Review their website and existing content to understand their tone, style, and current marketing approach.
  4. Develop Ideas: Prepare 2-3 specific content ideas or strategic suggestions to demonstrate your understanding of their business and proactive thinking.
  5. Prepare for Technical Questions: Be ready to discuss how you would explain complex AI and cloud concepts to SMB audiences with varying technical knowledge.
  6. Consider Writing Samples: If not requested upfront, have writing samples ready that demonstrate your ability to communicate technical concepts clearly.