Content Marketing Manager
RevenueCat📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: RevenueCat
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
📌 Essential Job Details
🚀 Job Overview
RevenueCat is seeking a Content Marketing Manager to own and expand their community-centric properties, specifically Sub Club and a new confidential project. This role sits at the intersection of content creation, community building, and user engagement, focusing on bringing RevenueCat's community to life while ensuring developers, marketers, and product teams have valuable resources and ways to connect. You'll be responsible for managing podcast content, revitalizing community initiatives, owning a 10,000-subscriber newsletter, and launching a new strategic project.
ASSUMPTION: Based on the redacted elements in the job description, the confidential project appears to be a community-focused content platform or educational resource launching in the second half of the year (H2).
📋 Key Responsibilities
Sub Club Management:
- ✅ Manage content for the industry-leading podcast on app growth
- ✅ Revitalize and manage the Sub Club community
- ✅ Own, write, and send the 10,000 subscriber strong Sub Club newsletter
New Project Ownership:
- ✅ Build and execute content roadmap for a confidential H2 project
- ✅ Write original content and source contributions from internal/external experts
- ✅ Oversee project launch, SEO, user engagement, and promotional strategies
- ✅ Maintain feedback loop between the new project and Sub Club
User-Generated and Customer Content:
- ✅ Source, curate, and produce content featuring real-world app success stories
- ✅ Encourage user-generated content within Sub Club
Shared Responsibilities:
- ✅ Write and publish for the RevenueCat blog
- ✅ Coordinate with Marketing to amplify content across channels
- ✅ Collaborate with Developer Advocacy, Sales, and Performance Marketing teams
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of experience in content marketing in a B2B/B2D SaaS context
Skills:
- Demonstrated user-generated content experience
- Strong writing and editing skills
- Project management capabilities
- Collaborative mindset
- Curiosity about app development
- Comfort in remote, async environments
Preferred Qualifications:
- Experience launching or managing a podcast
- Early-stage startup experience or community-building leadership
- SEO fundamentals knowledge
- Creative approach to community engagement
💰 Compensation & Benefits
Salary Range: $126,000 USD
Benefits:
- Competitive equity in a Series C startup
- 10-year window to exercise vested equity options
- Fully remote and flexible work environment
- 4-5 weeks of suggested time off annually
- $2,000 USD for workspace setup
- $1,000 USD annual stipend for continuous learning
Industry Comparison: The stated salary of $126,000 is competitive for a mid-to-senior Content Marketing Manager in the tech industry, particularly for a Series C funded startup.
ASSUMPTION: The compensation appears to be fixed rather than a range, which is somewhat unusual but potentially indicates a transparent compensation philosophy.
📌 Applicant Insights
🔍 Company Context
Industry Position: RevenueCat is a leading provider of mobile subscription infrastructure, handling more than $4B of in-app purchases annually across thousands of apps. Top apps like ChatGPT, VSCO, Notion, and ClassDojo use their platform.
Company Size: 80+ team members globally and growing
Company Stage: Series C startup, launched from Y Combinator's summer 2018 batch
ASSUMPTION: Being a Series C company handling $4B in transactions suggests RevenueCat is in a strong growth phase with substantial market traction and financial stability.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Likely reports to or works closely with the Senior Content Marketing Manager
Team Size/Composition: You'll be joining a marketing team that includes at least one Senior Content Marketing Manager, with cross-functional collaboration with Product, Developer Advocacy, and Marketing Operations
Growth Opportunities: Clear progression path defined through 1-month, 3-month, 6-month, and 12-month milestones showing increasing responsibility and impact
ASSUMPTION: Based on the collaboration mentioned with a Senior Content Marketing Manager, this role appears to be part of a growing content team with opportunities to take on increasing responsibility and potentially advance to a senior position.
🌍 Location & Work Environment
Office Type: Fully remote
Geographic Context: Team members are located worldwide from San Francisco to Madrid to Taipei
Work Schedule: Flexible, with emphasis on asynchronous communication
Regional Considerations: The company appears to embrace global talent without geographic restrictions
ASSUMPTION: The company's global, remote-first structure suggests significant flexibility in working hours and an emphasis on asynchronous communication tools like Slack and Notion.
💼 Interview & Application Insights
Typical Process: RevenueCat has a published blog post about their hiring process which applicants are encouraged to review
Key Assessment Areas: Based on the role description, expect assessment of:
- Content creation capabilities
- Community management experience
- Project management skills
- Strategic thinking about content
- Ability to work cross-functionally
Application Tips:
- Highlight specific examples of community building initiatives you've led
- Showcase measurable results from content marketing efforts
- Demonstrate understanding of developer-oriented or technical content
- Prepare examples of user-generated content programs you've managed
ATS Keywords: content marketing, community management, B2B, B2D, SaaS, podcast management, newsletter, user-generated content, content strategy, remote work
ASSUMPTION: While specific interview stages aren't detailed, technology companies at this stage typically have a multi-stage process including initial screening, skills assessment, and team interviews focusing on both technical skills and culture fit.
🛠️ Tools & Technologies
- Communication tools: Slack, Notion, Zoom
- Content management systems
- Podcast production tools
- Newsletter platforms
- Community management platforms
- SEO analytics tools
ASSUMPTION: While only Slack, Notion, and Zoom are explicitly mentioned, roles of this nature typically involve various content management, analytics, and marketing automation tools.
👔 Cultural Fit Considerations
Company Values: RevenueCat explicitly mentions four core values:
- Customer Obsession
- Always Be Shipping
- Own It
- Balance
Work Style: Product-driven, close-knit team with global collaboration and emphasis on autonomy balanced with shared goals
Self-Assessment Questions:
- Do you thrive in remote, asynchronous environments?
- Are you comfortable building and nurturing online communities?
- Do you enjoy creating content that bridges technical and business topics?
- Can you balance creative independence with collaborative teamwork?
- Are you excited about the mobile app ecosystem and subscription business models?
⚠️ Potential Challenges
- Managing multiple content streams simultaneously (podcast, newsletter, new project)
- Building community engagement in a remote environment
- Balancing content creation with community management responsibilities
- Working with partially redacted information about a confidential project
- Creating content that resonates with diverse audiences (developers, product managers, marketers)
ASSUMPTION: The breadth of responsibilities suggests this role requires excellent prioritization skills and comfort with context-switching between different content initiatives.
📈 Similar Roles Comparison
This Content Marketing Manager role differs from standard content marketing positions in several ways:
- Community Focus: Heavier emphasis on community building than typical content roles
- Multimedia Responsibility: Includes podcast, newsletter, and potentially other formats
- Product Launch Element: Includes launching a new content initiative
- Technical Context: Requires understanding of developer and app monetization topics
ASSUMPTION: This role combines elements of Community Manager, Content Strategist, and Product Marketer positions, making it broader than a typical Content Marketing Manager role.
📝 Sample Projects
- Planning and promoting a podcast series featuring successful app founders discussing their subscription strategy
- Creating a Sub Club community challenge that encourages members to share their monetization wins
- Developing a content calendar for the new confidential project's launch
- Producing a case study series showcasing how different apps implemented RevenueCat to grow revenue
- Designing a user-generated content campaign that highlights developer success stories
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities outlined in the job description.
❓ Key Questions to Ask During Interview
- What are the current metrics and goals for Sub Club engagement, and how does success in this role impact broader company objectives?
- Can you share more details about the confidential project and its strategic importance to RevenueCat?
- How does the content team collaborate with product and engineering teams to ensure alignment?
- What have been the biggest challenges and successes in building community around RevenueCat so far?
- How do you balance creating content for developers versus business-focused audiences?
- What resources and support will be available for revitalizing the Sub Club community?
ASSUMPTION: These questions are suggested based on the specific role requirements and company context provided in the listing.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research RevenueCat: Review their website, blog, and especially the Sub Club podcast to understand their voice and audience
- Tailor Your Application: Highlight specific examples of community building, content creation, and project management that align with their needs
- Prepare Your Portfolio: Gather examples of user-generated content initiatives, community projects, and content marketing campaigns you've led
- Review Their Hiring Process: Read RevenueCat's blog post about their hiring process to understand what to expect
- Optimize Your Resume: Include keywords like "content marketing," "community management," "podcast production," "user-generated content," and "remote collaboration"
- Connect With Current Team: Consider reaching out to current content team members on LinkedIn to learn more about the company culture