📌 Core Information
🔹 Job Title: Content Marketing Coordinator
🔹 Company: Kandji
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
📌 Essential Job Details
🚀 Job Overview
As a Content Marketing Coordinator at Kandji, you will be responsible for creating and executing engaging content across all company properties while contributing to brand growth. This role sits at the intersection of content creation and strategic marketing, requiring both creative skills and analytical thinking to develop various content types that support business objectives in the Apple device management space.
ASSUMPTION: The job type is full-time based on the comprehensive benefits package and scope of responsibilities, though not explicitly stated in the original listing.
📋 Key Responsibilities
- ✅ Create and publish content across digital properties (social media, blogs, newsletters, email campaigns, ads, sales collateral)
- ✅ Collaborate with marketing team to support campaigns, product launches, and business objectives
- ✅ Work with design and product teams to ensure visually compelling, brand-aligned content
- ✅ Strategize and test new platforms, channels, and content formats
- ✅ Develop and maintain an editorial calendar
- ✅ Track and analyze content performance to optimize future initiatives
- ✅ Research industry trends, customer needs, and competitor activities
- ✅ Partner with sales team to create supporting materials (case studies, one-pagers, presentations)
- ✅ Contribute creative ideas in brainstorming sessions
🎯 Required Qualifications
Education: Not specified
Experience: 2-4 years in content creation, digital marketing, or related role (preferably in B2B or SaaS)
Skills:
- Exceptional writing, editing, and storytelling skills
- Ability to leverage AI tools for content creation
- Basic knowledge of SEO best practices
- Strong organizational skills and ability to manage multiple projects
- Interest and ability to write for technical audiences
- Collaboration and effective stakeholder communication
Preferred Skills:
- Experience with design tools (Canva, Adobe Creative Suite)
- Familiarity with marketing automation platforms (HubSpot, Marketo)
- Knowledge of A/B testing methodologies
- Passion for exploring new platforms and channels
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary
- 100% coverage for individual and dependent medical, dental, and vision
- 401(k) with 4% company match
- 20 days PTO plus Kandji Wellness Week (first week of July)
- Equity for full-time employees
- Up to 16 weeks paid parental leave
- Paid Family and Medical Leave
- Mental Health Benefits (Modern Health) for individuals and dependents
- Fertility Benefits
- Employee discounts through Working Advantage
- Free onsite fitness center and parking
- Lunch provided 5 days/week
- Career growth opportunities
Industry Comparison: The benefits package appears comprehensive and competitive for the content marketing industry, particularly with the inclusion of equity, extensive health coverage, and meaningful paid leave policies.
ASSUMPTION: While specific salary information isn't provided, the combination of competitive benefits and recent funding suggests compensation likely aligns with or exceeds industry standards for content marketing roles in Miami.
📌 Applicant Insights
🔍 Company Context
Industry Position: Kandji is a rapidly growing player in the Apple device management and security space, serving enterprise clients across 40+ industries. The company recently raised $100 million (July 2024) at an $850 million valuation and has seen 600%+ increase in annual recurring revenue since its Series C funding in 2021.
Company Size: Growth-stage tech company with significant venture backing from Tiger Global, Felicis, Greycroft, First Round Capital, Okta Ventures, and General Catalyst.
Company Stage: Late-stage startup approaching potential unicorn status (recognized on Forbes' Next Billion Dollar Startup List 2023).
ASSUMPTION: While exact employee count isn't mentioned, the rapid growth metrics, $850M valuation, and significant funding rounds suggest a medium-sized operation that is scaling quickly.
📊 Role Analysis
Career Level: Early to mid-career (based on 2-4 years experience requirement)
Reporting Structure: Likely reports to a Content Marketing Manager or Director of Marketing
Team Size/Composition: Not specified, but role involves collaboration across marketing, design, product, and sales teams
Growth Opportunities: The listing explicitly mentions "exciting opportunities for career growth" and the company's rapid expansion suggests potential for advancement
ASSUMPTION: Based on the coordinator title and requirements, this appears to be a hands-on execution role that may provide pathway to more strategic positions as the company continues to scale. The cross-functional nature of the role suggests potential growth paths in content strategy, campaign management, or specialized marketing roles.
🌍 Location & Work Environment
Office Type: Likely in-office or hybrid (references to onsite fitness center, free parking, and daily provided lunch suggest physical presence)
Geographic Context: Miami is an emerging tech hub with a growing startup ecosystem and lower cost of living compared to traditional tech centers like San Francisco or New York
Work Schedule: Standard full-time schedule with benefits suggesting work-life balance is valued (20 days PTO plus wellness week)
Regional Considerations: Miami offers year-round warm weather, no state income tax in Florida, cultural diversity, and a growing tech community
ASSUMPTION: While remote work isn't explicitly ruled out, the emphasis on onsite perks suggests at least partial in-office work is expected. The Miami location appears to be a physical office rather than just a hiring region.
💼 Interview & Application Insights
Typical Process: For content marketing roles at tech companies, the interview process typically includes:
- Initial screening call with recruiter or HR
- Portfolio review or writing assessment/sample
- Interview with direct manager
- Cross-functional team interviews
- Possible presentation of content ideas or strategy
Key Assessment Areas:
- Writing and editing skills
- Creative thinking and adaptability
- Technical aptitude (especially for writing about complex products)
- Organizational skills and attention to detail
- Ability to work cross-functionally
- Experience with content creation tools and platforms
Application Tips:
- Showcase your best writing samples relevant to B2B/SaaS
- Highlight metrics from past content marketing efforts
- Demonstrate technical writing ability or willingness to learn complex topics
- Emphasize experience with different content formats (social, blog, email, etc.)
- Show examples of creative problem-solving in past roles
ATS Keywords: content marketing, content creation, B2B marketing, SaaS, social media, blog writing, email marketing, SEO, editorial calendar, content strategy, storytelling, Apple ecosystem, AI tools, HubSpot, Marketo, analytics
ASSUMPTION: These insights are based on industry standards for content marketing roles at technology companies and may vary based on Kandji's specific hiring practices.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Email marketing platforms
- Social media management tools
- Analytics platforms
- Marketing automation (HubSpot, Marketo mentioned as preferred)
- Design tools (Canva, Adobe Creative Suite mentioned as preferred)
- AI content creation tools
- SEO tools
- Project management software
ASSUMPTION: These tools represent industry-standard technologies used in content marketing roles. The specific platforms Kandji uses beyond those mentioned (HubSpot/Marketo, Canva/Adobe) aren't specified in the listing.
👔 Cultural Fit Considerations
Company Values: The listing emphasizes innovation, growth, inclusivity, and diversity. Kandji appears to value both technical excellence and creative thinking.
Work Style: Collaborative, fast-paced environment with cross-functional teamwork. The listing seeks someone who "doesn't feel fulfilled unless you're creating" and who takes pride in their editing skills.
Self-Assessment Questions:
- Do you thrive in a rapidly growing environment?
- Are you passionate about content creation across multiple formats?
- Do you enjoy both creative work and analytical thinking?
- Are you comfortable learning and writing about technical subjects?
- Do you enjoy collaborating across different teams?
- Do you take pride in the quality and precision of your writing?
ASSUMPTION: Cultural values are inferred from the company's description, benefits, and the detailed explanation of what they're looking for in candidates. The startup/growth nature of the company suggests an adaptable, evolving culture.
⚠️ Potential Challenges
- The role requires both creative skills and technical understanding of complex products
- Balancing multiple content types across various platforms may be demanding
- Fast-paced growth environment could mean shifting priorities and high expectations
- Creating content for technical B2B audiences requires specific skills in simplifying complex topics
- The role involves collaboration across multiple teams, requiring strong communication skills
ASSUMPTION: These potential challenges are based on the breadth of responsibilities listed and the nature of content marketing in high-growth tech companies. Individual experience may vary based on background and company dynamics.
📈 Similar Roles Comparison
This Content Marketing Coordinator role at Kandji differs from similar positions in several ways:
- More Technical: Focuses on creating content for the Apple device management space, requiring technical understanding beyond typical marketing roles
- Greater Variety: Encompasses multiple content formats rather than specializing in one area (social, blog, email, sales materials)
- Strategic Input: Includes contributing to strategy and testing new platforms, not just content execution
- Growth Focus: Positioned within a rapidly scaling company with emphasis on both creation and analysis
- Cross-Functional: Works across multiple teams (marketing, design, product, sales) rather than within a siloed content team
ASSUMPTION: This comparison is based on standard content marketing coordinator roles across the industry and may differ based on specific companies.
📝 Sample Projects
Based on the job responsibilities, someone in this role might work on projects such as:
- Creating a series of blog posts showcasing how different industries use Kandji's solutions
- Developing a social media campaign to promote a new product feature launch
- Writing customer success stories highlighting ROI for enterprise clients
- Creating an email nurture sequence for prospects at different stages of awareness
- Developing sales enablement materials that explain technical benefits in customer-friendly language
- Running A/B tests on different content formats to optimize engagement
- Researching and creating an industry trends report to position Kandji as a thought leader
ASSUMPTION: These project examples are illustrative and based on the listed responsibilities and the nature of the Apple device management industry.
❓ Key Questions to Ask During Interview
- How does the content marketing function collaborate with product and sales teams to ensure alignment?
- What content channels or initiatives have been most successful for Kandji so far?
- How do you measure success for content marketing efforts at Kandji?
- What is the balance between creating new content and optimizing existing assets?
- How technical does content need to be, and what resources are available to help understand complex product features?
- What are the key marketing priorities for Kandji over the next 6-12 months?
ASSUMPTION: These questions are suggested based on typical considerations for content marketing roles and may need to be adapted based on specific interview contexts.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare Your Portfolio: Collect your best writing samples that demonstrate your ability to communicate complex technical concepts clearly. Include a variety of formats (social posts, blog articles, emails) if possible.
- Customize Your Resume: Highlight content creation experience, technical writing capabilities, and any experience with the tools mentioned (HubSpot, Marketo, design tools). Include specific metrics from past content marketing efforts.
- Optimize for ATS: Ensure your resume includes key terms like "content marketing," "B2B content," "content strategy," "social media management," "editorial calendar," and "SEO best practices."
- Research Kandji: Familiarize yourself with their product offerings, customer base, and recent company news to demonstrate genuine interest during interviews.
- Connect with Current Employees: If possible, reach out to content team members at Kandji on LinkedIn to learn more about the company culture and role expectations.
- Prepare for Technical Questions: Be ready to discuss how you would approach creating content about complex device management solutions for technical audiences.