🔹 Job Title: Content Marketing Associate
🔹 Company: Blinq Technologies
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time ASSUMPTION: While not explicitly stated, the role description, benefits package, and mention of equity suggest this is a full-time position.
🔹 Category: 🔍 SEO & Content Marketing
Blinq Technologies is seeking a Content Marketing Associate to create compelling content and engaging designs that support the company's digital business cards and networking platform. This role combines storytelling and visual design to attract, engage, and delight users while maintaining brand consistency across channels. As a key member of a rapidly growing startup, you'll have significant influence in shaping content strategies that drive business growth.
✅ Create high-quality written content for blogs, social media, email campaigns, and in-app messaging
✅ Develop visually appealing designs for marketing materials, social media assets, and promotional campaigns
✅ Manage Blinq's social media platforms to increase engagement and grow the community
✅ Maintain brand consistency across all content and visual materials
✅ Collaborate with marketing, sales, and product teams on campaigns and product launches
✅ Track and analyze content and design performance, optimizing strategies based on insights
✅ Work with external creative partners when needed to expand capabilities
Education: Not specified
Experience: 2-4 years in content marketing, graphic design, digital marketing, or related fields
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Based on the 2-4 years experience requirement and Melbourne location, content marketing roles in tech startups typically offer competitive compensation packages that include both salary and equity components.
Industry Position: Blinq is a growing startup in the digital networking and business cards space, with a platform that allows users to share professional information via digital business cards, dynamic email signatures, and virtual backgrounds.
Company Size: Team of approximately 40 employees, with rapid growth anticipated
Company Stage: Growth-stage startup backed by major Australian VCs (Blackbird and Square Peg) with rapidly increasing ARR (doubling every few months)
ASSUMPTION: Based on the mention of "doubling ARR every few months" and the backing of known VCs, Blinq appears to be in a high-growth expansion phase typical of successful Series A/B startups.
Career Level: Mid-level (based on 2-4 years experience requirement)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Significant opportunity for professional growth and impact as an early team member in a rapidly scaling startup
ASSUMPTION: Given the company size (40 people) and startup nature, this role likely reports to a Marketing Director/Lead with opportunities to take on increasing responsibility as the company grows.
Office Type: Hybrid (flexible schedule with office access when needed)
Geographic Context: Melbourne is Australia's second-largest city and a growing tech hub with a vibrant startup ecosystem. The office is located in a historic area overlooking "the oldest building in Australia, an old Irish pub."
Work Schedule: Flexible hours based on personal preference and productivity
Regional Considerations: Melbourne offers a high quality of life with strong cultural amenities, though living costs can be relatively high in Australia's major cities.
Typical Process: For content marketing roles in tech startups, expect a multi-stage process including portfolio review, initial screening, skills assessment (possibly a content creation task), and team culture interviews.
Key Assessment Areas: Creative portfolio, writing samples, design skills, marketing strategy knowledge, analytical capabilities, and cultural fit.
Application Tips: Highlight measurable content marketing successes, showcase both writing and design capabilities, demonstrate SEO knowledge, and explain experience with analytics/performance tracking.
ATS Keywords: content marketing, SEO, social media management, graphic design, Canva, Adobe, Figma, Webflow, Ahrefs, Google Analytics, content strategy, B2B, SaaS
ASSUMPTION: These insights are based on standard hiring practices for content marketing roles in tech startups, as specific interview details aren't mentioned in the listing.
Design tools: Adobe suite, Canva, Figma
CMS: Webflow
SEO: Ahrefs
Analytics: Google Analytics, social media insights tools
Content platforms: Various social media platforms, email marketing systems, blog platforms
ASSUMPTION: While some tools are explicitly mentioned, others are commonly used in content marketing roles and would likely be part of the technology stack based on the described responsibilities.
Company Values: Autonomy, transparency, collaboration, innovation, and work-life balance appear to be core values based on the job description.
Work Style: Self-directed and results-oriented with minimal micromanagement. The company emphasizes being "your own boss" while contributing to collective goals.
Self-Assessment:
ASSUMPTION: These cultural elements are inferred from statements about autonomy, the absence of "corporate nonsense," and the emphasis on collaboration and innovation in the job description.
This role combines content creation and graphic design responsibilities, which may require a broader skill set than some specialized content marketers possess.
Fast-growing startups often face evolving priorities and potential pivots, requiring adaptability and comfort with ambiguity.
The self-managed environment may not provide the structure some professionals prefer.
Balancing quality content creation across multiple channels while tracking performance metrics can be demanding.
ASSUMPTION: These potential challenges are based on the nature of the role and company stage as described, not specific issues with this particular position.
This Content Marketing Associate position combines responsibilities that are sometimes split across separate content writer and graphic designer roles in larger organizations. The breadth of responsibilities (content creation, design, social media, analytics) is typical of startup environments where team members wear multiple hats.
Unlike more specialized content roles that might focus solely on blogging or copywriting, this position requires both writing and visual design skills.
The role also includes more analytical components than some purely creative content positions, with expectations around performance tracking and optimization.
ASSUMPTION: This comparison is based on standard industry patterns for content marketing roles across different organization types and sizes.
Based on the job responsibilities, projects might include:
ASSUMPTION: These project examples are illustrative based on the listed responsibilities and typical content marketing functions in SaaS companies.
ASSUMPTION: These questions are suggested based on typical content marketing role considerations and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.