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Content Marketer

DNAnexus
Full-time
On-site
Prague, Praha, Czechia
๐Ÿ” SEO & Content Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Content Marketer (Mgr, Content Strategy & Creation)

๐Ÿ”น Company: DNAnexus

๐Ÿ”น Location: Prague, Praha, Czechia

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿ” SEO & Content Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

DNAnexus is seeking a talented Content Marketer to join their marketing team. This role will be responsible for developing high-quality content across various formats to support the company's marketing efforts in the precision health and genomics technology space. The ideal candidate will combine strong writing skills with an understanding of genomics/healthcare technology to create compelling B2B content that drives engagement and supports business objectives.

ASSUMPTION: Based on the job description mentioning "Mgr, Content Strategy & Creation" in parentheses, this appears to be a manager-level position, though the specific management responsibilities aren't clearly defined in the listing.


๐Ÿ“‹ Key Responsibilities

  • โœ… Develop high-quality content across various formats (blog posts, press releases, website copy, social media, white papers, email campaigns, presentations, case studies, video scripts)
  • โœ… Collaborate with key stakeholders including Communications Strategist, Head of Marketing, Product Marketing, and others
  • โœ… Identify and develop compelling narratives that communicate the company's value proposition
  • โœ… Ensure content is accurate, well-written, and optimized for search engines (SEO)
  • โœ… Contribute to content strategy development and execution
  • โœ… Identify content gaps and opportunities to improve performance
  • โœ… Monitor content performance metrics and make data-driven recommendations
  • โœ… Stay current on industry best practices and content marketing trends
  • โœ… Conduct research with partners and stakeholders to gather information
  • โœ… Collaborate with the Brand Director to create visually appealing content

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, Communications, or a related field; OR Bachelor's degree in Biology, Genetics, Biomedical Sciences, Cell Biology, or a related field

Experience: 3+ years of experience in content creation or a related field

Skills:

  • Proficiency in fundamental concepts of human genetics and genomics (if from non-science background)
  • Familiarity with applications of genetic/genomic data in healthcare, diagnostics, and/or pharmaceutical industries
  • Proven ability to write high-quality, engaging, and informative content
  • Excellent research, writing, and editing skills
  • Strong understanding of SEO principles and best practices
  • Experience with content management systems (CMS)
  • Ability to prioritize and manage content requests from cross-functional teams
  • Proficiency with social media platforms (emphasis on LinkedIn & Twitter)
  • Strong attention to detail and organizational skills
  • Portfolio of published work

Preferred Qualifications:

  • Experience in healthcare technology industry
  • Experience with content marketing automation tools (Hubspot)
  • Knowledge of graphic design principles
  • Experience with video content creation
  • Experience with B2B content strategy or Demand Writing (e.g., Forrester Model)

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: As a manager-level content marketing position at a well-funded biotech company in Prague, this role likely offers competitive compensation relative to the Czech market for specialized marketing roles. The remote work option mentioned is a valuable benefit, though specific additional benefits aren't detailed in the listing.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: DNAnexus is a leading provider of biomedical data analysis software and bioinformatics applications, managing over 80 petabytes of complex genomic data for pharmaceutical, diagnostic, academic, and government organizations.

Company Size: Over 220 team members across the United States and Europe

Company Stage: Growth stage with backing from major investors including Google Ventures and Blackstone

ASSUMPTION: Based on the mention of "220 team members" and investment from major venture capital firms, DNAnexus appears to be a growing, well-established company rather than an early-stage startup.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level (Manager level based on job title)

Reporting Structure: Not specified, likely reports to Head of Marketing or similar leadership role

Team Size/Composition: Not specified, described as joining a "growing marketing team"

Growth Opportunities: Potential for advancement within a rapidly growing company in the precision health sector

ASSUMPTION: Given the managerial title and the company's growth trajectory, this role likely offers good advancement opportunities. The position appears to involve cross-functional collaboration rather than direct management of team members, though this isn't explicitly stated.


๐ŸŒ Location & Work Environment

Office Type: Remote work within the Czech Republic

Geographic Context: Prague is the capital and largest city in the Czech Republic, a growing tech hub in Central Europe with a strong talent pool and lower cost of living compared to Western European capitals

Work Schedule: Not specified, likely standard full-time hours

Regional Considerations: Position offers the flexibility of remote work while being based in the Czech Republic, potentially allowing for a good work-life balance

ASSUMPTION: Based on the statement that "DNAnexus will provide the necessary support to enable the ideal candidate to work remotely within the Czech Republic," this appears to be a fully remote position for candidates based in the Czech Republic.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For content marketing roles at biotech/healthcare tech companies, interview processes typically include portfolio review, writing assessments, and multiple rounds of interviews with marketing leadership and cross-functional stakeholders

Key Assessment Areas: Writing skills, SEO knowledge, understanding of healthcare/genomics concepts, strategic thinking, collaboration abilities

Application Tips: Highlight relevant writing samples that demonstrate both technical understanding and engaging communication; emphasize any experience with scientific or healthcare content

ATS Keywords: content strategy, SEO, B2B marketing, healthcare technology, genomics, content creation, scientific writing, digital marketing, HubSpot, thought leadership

ASSUMPTION: These insights are based on standard practices for similar roles in the biotech/healthcare technology industry, not specifically mentioned in the job posting.


๐Ÿ› ๏ธ Tools & Technologies

  • Content Management Systems (CMS)
  • Social media platforms (LinkedIn, Twitter, Bluesky)
  • HubSpot (preferred)
  • SEO tools

ASSUMPTION: While HubSpot is specifically mentioned as a plus, other common content marketing tools like Google Analytics, SEO platforms, and project management software would likely be utilized but aren't explicitly mentioned in the listing.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Innovation in precision health, scientific advancement, collaboration across disciplines

Work Style: Collaborative environment working with cross-functional teams, fast-paced growth company requiring adaptability

Self-Assessment:

  • Are you comfortable communicating complex scientific concepts to different audiences?
  • Do you enjoy bridging the gap between technical expertise and marketing messaging?
  • Can you thrive in a growing organization where priorities may shift rapidly?
  • Are you passionate about technology that impacts healthcare and scientific discovery?

ASSUMPTION: These cultural elements are inferred from the company description and industry focus, not explicitly stated in the job listing.


โš ๏ธ Potential Challenges

This role may require balancing multiple content needs across various stakeholders and formats. The specialized nature of the content requires maintaining scientific accuracy while creating engaging marketing materials. Remote work may present challenges in coordination with team members across different time zones (US and Europe).

ASSUMPTION: These challenges are inferred from the job responsibilities and company structure, not explicitly mentioned in the listing.


๐Ÿ“ˆ Similar Roles Comparison

This position differs from general content marketing roles by requiring specialized knowledge of genomics and healthcare technology. Compared to purely scientific writing positions, this role has a stronger marketing and strategic focus. Unlike content roles at consumer brands, this position focuses on B2B content for a technically sophisticated audience.

ASSUMPTION: This comparison is based on standard industry patterns for content roles in specialized B2B technology companies.


๐Ÿ“ Sample Projects

  • Creating a white paper on how genomic data analysis accelerates precision medicine research
  • Developing a series of blog posts highlighting customer success stories in academic research
  • Crafting a social media campaign around a major product feature launch
  • Writing website copy for a new service offering that explains complex technology in accessible terms
  • Producing a thought leadership series featuring interviews with leading genomics researchers

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and company focus, not specific assignments mentioned in the job posting.


โ“ Key Questions to Ask During Interview

  1. How does the content marketing function collaborate with product and sales teams to align messaging?
  2. What are the key content performance metrics that matter most to DNAnexus?
  3. How technical should content be for different audience segments you target?
  4. What are the biggest content challenges or gaps the team is currently facing?
  5. How does DNAnexus balance thought leadership content with lead generation content?
  6. What resources are available to help content creators understand the scientific aspects of your products?

ASSUMPTION: These questions are suggested based on the role type and company focus, not specified in the job listing.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Review your portfolio to select relevant samples that demonstrate both technical understanding and marketing effectiveness
  2. Update your resume to highlight experience with similar content types mentioned in the job description
  3. Ensure your application emphasizes any experience with healthcare, biotech, or scientific content
  4. Research DNAnexus's products and recent news to demonstrate knowledge in your cover letter
  5. Connect with current or former DNAnexus employees on LinkedIn to gain additional insights
  6. When applying, include keywords from the job description in your resume to optimize for ATS screening
  7. Prepare to discuss how you've successfully translated technical concepts into compelling marketing content