C

Content Marketer

CertifID
Full-time
On-site
United States
๐Ÿ” SEO & Content Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Content Marketer

๐Ÿ”น Company: CertifID

๐Ÿ”น Location: United States (Remote)

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿ” SEO & Content Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Content Marketer at CertifID, you'll play a crucial role in scaling business growth for this Series B SaaS company focused on preventing wire fraud in real estate transactions. You'll create educational content that expands CertifID's reach, communicates its value proposition, and builds brand awareness among its target audience. The role combines creative content production with strategic marketing insights to drive measurable business results.

ASSUMPTION: While not explicitly stated, the job appears to be full-time based on the comprehensive benefits package and the scope of responsibilities described.


๐Ÿ“‹ Key Responsibilities

  • โœ… Create versatile content across multiple formats including social media posts, blog articles, nurture emails, webinars, videos, and campaign messaging
  • โœ… Transform long-form content (whitepapers, webinars, reports, blog posts) into engaging bite-sized formats
  • โœ… Expand in-house multimedia capabilities using video and design editing skills
  • โœ… Collaborate with designers, video editors, and cross-functional teams to maintain brand consistency
  • โœ… Measure content performance both quantitatively and qualitatively to guide improvements
  • โœ… Develop content calendar recommendations based on performance insights
  • โœ… Build deep understanding of CertifID's markets, buyers, solutions, and partners to effectively communicate the value proposition

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 4+ years of digital content marketing experience, ideally within a SaaS company

Skills:

  • Storytelling and content creation across multiple channels
  • Basic video editing and graphic design skills (Canva, Adobe Suite, Figma, CapCut)
  • Content optimization for SEO and distribution
  • Familiarity with content performance tools (HubSpot, Google Analytics)
  • Strategic thinking to connect tactical plans to broader marketing objectives
  • Organization and creativity
  • Proactive problem-solving and follow-through capabilities

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Health, dental, and vision insurance
  • 401k with matching and no waiting period
  • Equity
  • Wellness reimbursement of $300/year
  • Life insurance
  • Parental leave
  • Flexible vacation
  • Remote work reimbursement
  • 5 sick days
  • 12 company-paid holidays
  • Birthday off

Industry Comparison: The benefits package appears competitive for a Series B SaaS company, particularly with equity offering, immediate 401k matching, and remote work support.

ASSUMPTION: While no salary range is provided, content marketing roles at Series B SaaS companies typically offer competitive compensation relative to the broader marketing field, reflecting the specialized skills required.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: CertifID is a cybersecurity SaaS company focused on preventing wire fraud in real estate transactions. They provide a platform that verifies identities, authenticates wire transfer instructions, and detects potential fraud attempts.

Company Size: Not specifically mentioned, but as a Series B startup with recognition as one of the "Best Startups to Work for in Austin" and making the Inc. 5000 list, it's likely a growing mid-sized organization.

Company Stage: Series B startup in growth phase

ASSUMPTION: Based on the Series B funding stage and Inc. 5000 recognition, CertifID is likely experiencing significant growth and has established product-market fit but is still scaling operations and market presence.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level based on the 4+ years experience requirement and strategic responsibilities

Reporting Structure: Not specified

Team Size/Composition: Not specified, though references to collaborating with designers, video editors, and cross-functional teams indicate a collaborative marketing department

Growth Opportunities: Potential for advancement as the company scales through its Series B phase

ASSUMPTION: This position likely reports to a Marketing Director or CMO and offers growth potential given the company's expansion phase and the position's strategic importance in driving business growth.


๐ŸŒ Location & Work Environment

Office Type: Remote (indicated by "remote work reimbursement" benefit)

Geographic Context: The company references Austin in their accolades, though the position is open to candidates across the United States

Work Schedule: Standard full-time hours presumed, with flexible vacation policy

Regional Considerations: As a remote role across the US, candidates from any region can apply without relocation concerns

ASSUMPTION: While the company may have an office presence in Austin, this role appears to be fully remote based on the "remote work reimbursement" benefit, offering flexibility regardless of candidate location within the US.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For content marketing roles at SaaS companies, interview processes typically include portfolio review, writing assessments or sample projects, and interviews with marketing leadership and potential cross-functional stakeholders

Key Assessment Areas: Content creation skills, strategic thinking, ability to translate complex topics into compelling content, SEO knowledge, multimedia capabilities, and understanding of performance metrics

Application Tips: Showcase versatility in content formats, highlight measurable results from past content initiatives, and demonstrate understanding of the cybersecurity/fraud prevention space

ATS Keywords: content marketing, SaaS marketing, SEO, HubSpot, Google Analytics, video editing, content strategy, digital marketing, campaign messaging, multimedia content, content optimization

ASSUMPTION: These insights are based on standard practices for content marketing roles at growth-stage SaaS companies unless specifically mentioned in the job posting.


๐Ÿ› ๏ธ Tools & Technologies

  • HubSpot
  • Google Analytics
  • Canva
  • Adobe Suite
  • Figma
  • CapCut
  • Content management systems (likely)
  • Social media platforms
  • Email marketing platforms (likely)
  • SEO tools (likely)

ASSUMPTION: While only the first six tools are explicitly mentioned, content marketers typically use CMS platforms, social media tools, and SEO analysis software as part of standard industry practice.


๐Ÿ‘” Cultural Fit Considerations

Company Values: CertifID explicitly mentions their core values: Protect the Customer, Raise the Bar, Operate with Urgency, Grow with Grit, Ride the Wave, Enthusiasm Spreads, Stay Connected, Send It.

Work Style: The job description emphasizes collaboration, creativity, proactive problem-solving, and long-term thinking. The company has won "Best Culture" awards, suggesting a positive, values-driven environment.

Self-Assessment: Prospective applicants should consider:

  • Are you passionate about creating content that educates and engages?
  • Do you thrive in collaborative environments while also taking ownership of your work?
  • Are you comfortable balancing creative content creation with data-driven optimization?
  • Does the mission of fighting cybercrime and fraud resonate with you?
  • Do the company's core values align with your personal work philosophy?

โš ๏ธ Potential Challenges

The role requires versatility across multiple content formats, which may be demanding for specialists in only one area. The expectation to both create content and measure/analyze performance requires balancing creative and analytical skills. Additionally, as a Series B company scaling for growth, the pace may be fast and priorities might shift quickly.

ASSUMPTION: These potential challenges are inferred from the job description's emphasis on versatility, performance measurement, and the company's growth stage, not definitive claims about the work environment.


๐Ÿ“ˆ Similar Roles Comparison

This Content Marketer role differs from traditional content writing positions by emphasizing multimedia content creation, performance analysis, and strategic marketing integration. Unlike pure SEO specialists, this role requires strong creative capabilities. Compared to Content Marketing Managers, this position may have less people management but similar strategic responsibilities. The cybersecurity/fraud prevention focus also distinguishes it from content marketing roles in other industries.

ASSUMPTION: This comparison is based on standard industry patterns for content marketing roles at similar-stage SaaS companies.


๐Ÿ“ Sample Projects

  • Creating a series of educational blog posts about wire fraud prevention in real estate, optimized for SEO
  • Developing a webinar presentation on cybersecurity best practices for real estate professionals
  • Transforming a detailed whitepaper on fraud trends into social media snippets, infographics, and short videos
  • Designing and executing an email nurture campaign for new leads interested in fraud prevention
  • Analyzing content performance across channels to recommend optimizations to the content calendar

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and company focus areas.


โ“ Key Questions to Ask During Interview

  1. How does content marketing currently contribute to CertifID's overall customer acquisition and retention strategy?
  2. What content formats have resonated most with your target audience, and which areas are you looking to expand?
  3. How do you measure success for content marketing initiatives beyond traditional metrics like page views?
  4. How does the marketing team collaborate with product, sales, and customer success teams to ensure content aligns with business objectives?
  5. What are the biggest content marketing challenges you're facing as you scale through Series B?
  6. How do the company's core values translate into day-to-day content marketing operations?

ASSUMPTION: These questions are suggested based on the role type and company context but may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Portfolio Preparation: Gather diverse content samples that demonstrate versatility across formats mentioned in the job description (blogs, emails, social media, video)
  2. Resume Optimization: Include key terms like "content marketing," "SaaS," "SEO," "multimedia content," and specific tools mentioned (HubSpot, Google Analytics, Canva, etc.) to pass ATS screening
  3. Research: Review CertifID's website, blog, and social media to understand their voice, content approach, and target audience
  4. Connection: Follow CertifID on LinkedIn and engage with their content to demonstrate genuine interest
  5. Cover Letter: Highlight experience with similar content types and how your approach aligns with CertifID's mission of fighting fraud through education
  6. Interview Preparation: Be ready to discuss specific content campaigns you've executed and their measurable impact on business objectives