🔹 Job Title: Content Marketer
🔹 Company: CertifID
🔹 Location: Grand Rapids, Michigan, United States
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
CertifID is seeking a Content Marketer to help scale business growth by expanding their reach through high-quality educational content. As a Content Marketer, you'll create engaging content that enhances CertifID's presence and educates their audience about their secure platform that helps prevent wire fraud in real estate transactions. This role will play a key part in driving audience growth, brand awareness, and visibility for this Series B SaaS company.
ASSUMPTION: This is a mid-to-senior level position based on the required 4+ years of experience and the level of autonomy and strategic thinking needed for the role.
✅ Create versatile content across multiple formats including social media posts, blog posts, nurture emails, webinars, short-form videos, storyboards, case studies, and campaign messaging
✅ Transform long-form content (whitepapers, webinars, reports, blog posts) into engaging bite-sized formats
✅ Expand in-house multimedia capabilities with light video or design editing
✅ Collaborate with designers, video editors, and cross-functional teams to maintain brand consistency
✅ Measure digital content performance (quantitatively and qualitatively) to improve content effectiveness
✅ Share insights for content refinement and develop content calendar recommendations
✅ Deeply understand CertifID's markets, buyers, solutions, and partners to effectively communicate value proposition
Education: Not specified
Experience: 4+ years of digital content marketing experience, ideally within a SaaS company
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears competitive with industry standards for Series B SaaS companies, particularly the combination of equity, 401k with immediate matching, and comprehensive health benefits.
ASSUMPTION: While the exact salary range isn't provided, content marketing professionals with 4+ years of experience in SaaS companies in Michigan typically earn between $65,000-$95,000 annually, depending on specific expertise and leadership responsibilities.
Industry Position: CertifID provides a secure platform that verifies identities in real estate transactions, authenticates wire transfer instructions, and detects fraud attempts. They operate in the cybersecurity/fintech space, specifically focusing on preventing wire fraud in real estate.
Company Size: Not specifically stated, but as a Series B startup with recognition and growth, likely a medium-sized company.
Company Stage: Series B startup with demonstrated growth (Inc. 5000 list recognition).
ASSUMPTION: Based on being a Series B company that has made the Inc. 5000 list, CertifID is likely experiencing rapid growth and has already achieved product-market fit. The company probably has between 50-200 employees, which is typical for this funding stage.
Career Level: Mid to Senior level based on required experience and scope of responsibilities
Reporting Structure: Not specified
Team Size/Composition: Not specified, but mentions collaboration with designers, video editors, and cross-functional teams
Growth Opportunities: Role at a growing Series B company suggests opportunities for career advancement as the organization scales
ASSUMPTION: This position likely reports to a Marketing Director or VP of Marketing, and works within a marketing team that includes design and other specialized marketing functions. The company's growth trajectory suggests potential opportunities to move into team leadership or specialized direction roles over time.
Office Type: Not explicitly stated, but the mention of "remote work reimbursement" suggests a remote or hybrid arrangement.
Geographic Context: Grand Rapids is Michigan's second-largest city with a growing tech sector and lower cost of living compared to major coastal tech hubs.
Work Schedule: Not specified, likely standard business hours with flexibility.
Regional Considerations: The Midwest tech scene often emphasizes work-life balance while still maintaining competitive benefits packages. Michigan's tech ecosystem has been growing steadily in recent years.
ASSUMPTION: Given the "remote work reimbursement" benefit and the company's modern approach, this is likely a remote or hybrid position with some flexibility on location, potentially focusing on candidates in or willing to occasionally visit Grand Rapids.
Typical Process: For content marketing roles at SaaS companies, the interview process typically includes an initial screening, portfolio review, writing assessment or sample task, and interviews with marketing team members and stakeholders.
Key Assessment Areas: Writing skills, marketing strategy understanding, creativity, SEO knowledge, and ability to communicate complex concepts simply.
Application Tips: Showcase a portfolio of varied content types (blogs, social, emails), demonstrate measurable results from past content campaigns, and highlight experience with both short-form and long-form content.
ATS Keywords: content marketing, SaaS marketing, SEO, content strategy, digital marketing, content creation, content distribution, multimedia content, HubSpot, Google Analytics, video editing, content optimization
ASSUMPTION: These insights are based on standard practices for content marketing roles at SaaS companies of similar size and growth stage.
Canva, Adobe Suite, Figma, CapCut, HubSpot, Google Analytics
ASSUMPTION: Based on industry standards, additional tools that may be used but aren't explicitly mentioned could include WordPress or another CMS, SEO tools like Semrush or Ahrefs, social media management platforms, email marketing platforms, and project management tools like Asana or Monday.com.
Company Values: CertifID explicitly states their core values: Protect the Customer, Raise the Bar, Operate with Urgency, Grow with Grit, Ride the Wave, Enthusiasm Spreads, Stay Connected, Send It.
Work Style: The job listing suggests a collaborative environment that values proactivity, creativity, and a growth mindset. The company has won "Best Culture" awards, indicating a positive workplace environment.
Self-Assessment:
Content marketers in this role may face challenges such as:
ASSUMPTION: These challenges are inferred from the job description and typical challenges in similar roles at growth-stage SaaS companies.
This Content Marketer role differs from traditional content writing positions by requiring broader multimedia skills (video, design) and strategic thinking. It's more hands-on than a pure Content Strategist role, which might focus more on planning than execution. Compared to SEO-focused content roles, this position has a stronger emphasis on varied content formats and audience education rather than purely search optimization.
ASSUMPTION: This comparison is based on standard industry patterns for content marketing roles at SaaS companies.
Based on the listed responsibilities, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's focus on wire fraud prevention in real estate.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity: