Senior Director, Product Marketing
Leadership Product Marketing role at ChargePoint. Remote, US · $203,800–$300,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own how EV charging hardware and software reach commercial, fleet, and residential buyers
- Define positioning, launch plans, and go-to-market moves tied to revenue and win rates
- Build and grow the product marketing team from the ground up
- Arm sales with the content, tools, and training that lift pipeline and close rates
- Speak for the company with analysts, press, and customers, and mine competitor intel
What you bring
- Real grounding in EV charging, cleantech, or nearby energy markets, including how buyers and sales cycles work
- A track record of standing up and running product marketing teams
- Skill at crafting positioning and messaging for specific segments
- Comfort moving between big-picture strategy and hands-on delivery
- Proof you have moved business metrics like adoption, pipeline, and win rates
Who this fits
This suits a senior product marketing leader who wants to both set direction and do the work, not just delegate. You need genuine cleantech or EV-adjacent market knowledge and cross-functional muscle with product, sales, and engineering. The role reports to the CMO and is listed for New York, remote in the US. Base pay is stated at 203,800 to 300,000 USD, separate from equity and variable pay.
From the employer
About Us
With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.
Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.
At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.
Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.
Reports To
Chief Marketing & Growth OfficerWhat You Will Be Doing
As Senior Director of Product Marketing, you will lead how ChargePoint brings its hardware and software products to market across commercial, fleet, and residential segments. You will own product positioning, go-to-market strategy, and launch execution, ensuring measurable impact on revenue, pipeline growth, and win rates. This is a hands-on leadership role where you will both define strategy and directly contribute to key deliverables. You will partner closely with Product and Sales leadership to align market needs with product direction, equip the sales organization to compete effectively, and build a high-performing product marketing function that strengthens ChargePoint’s market presence. What You Will Bring to ChargePoint- Lead and own product marketing strategy and execution across hardware and software offerings
- Develop and refine product positioning and messaging aligned to target customer segments
- Drive go-to-market strategies and end-to-end product launches across multiple segments
- Partner cross-functionally with Product, Sales, and Engineering to align on priorities and execution
- Equip sales teams with tools, content, and training to improve pipeline generation and win rates
- Build, scale, and lead a high-performing product marketing function
- Conduct and leverage competitive intelligence to inform strategy and positioning
- Represent the company to analysts, press, and customers as a credible industry voice
- Leverage AI tools to improve research, content development, and operational efficiency
- Contribute directly to key deliverables with a balance of strategic oversight and hands-on execution
Requirements
- Deep familiarity with EV charging, cleantech, or adjacent energy markets, including buyers, sales cycles, and competitors
- Proven experience building and leading product marketing functions
- Demonstrated ability to develop product positioning and messaging
- Ability to operate at both strategic and tactical levels
- Strong cross-functional collaboration with Product, Sales, and Engineering
- Experience driving measurable business outcomes such as pipeline growth, adoption, and win rates
Preferred Skills
- Experience leading go-to-market strategies and product launches across multiple segments
- Background in competitive intelligence development and sales enablement
- Experience managing and developing product marketing teams
- Ability to present to analysts, press, and customers as a credible industry voice
- Proficiency using AI tools for research, content creation, and analysis
Location
New York
ChargePoint is committed to fair and equitable compensation practices. The targeted US salary range for roles at this operating level is $203,800 to $300,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location.
We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
If there is a match between your experiences/skills and the Company needs, we will contact you directly.
ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process.
If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at accommodations@chargepoint.com.
ChargePoint is an equal opportunity employer.
Applicants only - Recruiting agencies do not contact.