Associate Director, HCP Marketing
Capricor Therapeutics Open · verified Jul 30, 2026 Leadership Marketing (General) role at Capricor Therapeutics. San Diego · full-time · $150,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set and run the U.S. HCP marketing strategy for deramiocel, including brand narrative and annual planning
- Build omnichannel campaigns spanning digital, CRM, media, peer-to-peer and conference channels
- Turn clinical and real-world evidence into compliant education and promotional materials for neuromuscular specialists
- Align marketing with sales by creating training, selling tools and field enablement resources
- Own budget, KPIs and MLR/PRC submissions while partnering across market access, medical affairs and patient services
What you bring
- A bachelor's degree, with an MBA, PharmD or MPH a plus
- At least eight years of pharma or biotech commercial work for the Associate Director level, ten for Director
- Three or more years focused specifically on HCP marketing and omnichannel campaigns
- Familiarity with MLR/PRC review, promotional compliance and pharma promotion regulations
- Launch experience preferred, ideally in rare disease, neuromuscular or cell/gene therapy
Who this fits
This suits a seasoned biopharma brand marketer who thrives in a first-launch, growth-stage setting and wants to build systems from the ground up. You'll need to influence across many commercial functions and stay grounded in compliance. The role is full-time and hybrid out of San Diego, paying 150,000 to 200,000 dollars a year.
From the employer
As Associate Director / Director of HCP Marketing at Capricor, you will lead the development and execution of the healthcare professional marketing strategy for deramiocel, Capricor’s first commercial product, a cell therapy for Duchenne muscular dystrophy (DMD). In this role, you will translate clinical evidence, market insights, and competitive intelligence into differentiated messaging and a multi-channel education and promotional campaign that drives awareness, adoption, and appropriate use among neuromuscular specialists and the broader DMD care team. You will own brand planning and execution for the HCP audience, manage agency and vendor partners, and serve as a key cross-functional partner across the commercial organization. The ideal candidate brings deep biopharmaceutical brand marketing expertise, a builder mindset suited to a first-launch environment, and a genuine commitment to serving the rare disease community.
Responsibilities
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Develop and execute the U.S. HCP marketing strategy for deramiocel, including messaging, brand narrative, and the annual brand planning process, grounded in clinical data and market insight.
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Lead the creation and execution of integrated, omnichannel HCP campaigns across personal and non-personal promotion, digital, CRM, media, peer-to-peer, and conference/convention channels to deliver a seamless HCP experience.
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Translate the clinical program and emerging real-world evidence into compelling, compliant education and promotional materials and field-facing resources for neuromuscular specialists and the DMD care team.
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Partner closely with Sales to ensure marketing strategy aligns with field execution, and lead the development of training, selling tools, and field enablement resources.
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Own peer-to-peer strategy, including speaker bureau development and execution, and partner with Medical Affairs on KOL engagement and advisory board strategy.
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Lead the development and submission of promotional materials through the MLR/PRC review process, ensuring all work is compliant with regulatory, legal, and company requirements.
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Use market research, field insights, and competitive intelligence to identify HCP barriers and opportunities, refining strategy to increase brand adoption and engagement.
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Collaborate cross-functionally with Market Access, Patient Services, Commercial Operations, Medical Affairs, and Consumer/Patient marketing to ensure aligned, integrated brand strategy and execution.
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Manage the HCP marketing budget with rigor and clear ROI accountability, allocating resources against strategic priorities.
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Establish KPIs and performance metrics for HCP marketing activities to enable data-driven decision-making and continuous optimization.
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Plan and execute presence at key medical congresses, conventions, and strategic marketing programs.
Requirements
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Bachelor’s degree required; MBA or advanced degree (PharmD, MPH, or related) preferred.
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8+ years of pharmaceutical or biotech commercial experience for Associate Director; 10+ years for Director, with a demonstrated track record of increasing responsibility.
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3+ years of dedicated HCP marketing experience, with proven success developing and executing brand strategy and omnichannel campaigns.
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New product launch experience strongly preferred; experience in rare disease, neuromuscular, cell/gene therapy, or specialty/infused therapy is a strong asset.
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Deep expertise in biopharmaceutical brand marketing, messaging development, and multi-channel/omnichannel strategy.
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Working knowledge of MLR/PRC review processes, promotional compliance, and applicable regulations affecting pharmaceutical promotion.
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Strong analytical capabilities, with the ability to translate market research and data into actionable strategy and measurable outcomes.
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Excellent communication, executive presence, and cross-functional influence skills.
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Proven ability to build, refine, and scale processes and operate effectively in a fast-paced, growth-stage launch environment.
Why Capricor?
Capricor Therapeutics is advancing cell and exosome-based therapies with a focus on serious diseases where patients and families need new treatment options. Our work is grounded in scientific rigor, collaboration, and a shared commitment to moving meaningful therapies forward. Joining Capricor means being part of a mission-driven team working at the intersection of innovation, execution, and patient impact.
Come Work With Us
At Capricor, you’ll join a collaborative environment where employees are encouraged to contribute, grow, and help build the systems, science, and operations needed to support our next stage of growth. We value people who are thoughtful, accountable, hands-on, and motivated by work that can make a real difference.
Recruiting Fraud Notice
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Notice to Recruiting Agencies
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