📌 Core Information
🔹 Job Title: Campaign Specialist, Customer Marketing
🔹 Company: Contentsquare
🔹 Location: Paris Area, France or Barcelona Area
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing targeted email campaigns to nurture customer relationships and drive engagement
- Analyzing campaign performance and providing actionable insights to improve effectiveness and ROI
- Collaborating with cross-functional teams to ensure a seamless customer experience
- Continuously improving user engagement and conversion rates through A/B testing and other experiments
ASSUMPTION: This role requires a strong understanding of email marketing best practices and a data-driven approach to campaign optimization.
📋 Key Responsibilities
✅ Develop and execute targeted email campaigns, designing, building, and deploying engaging emails with a customer-centric approach
✅ Segment and personalize email content using customer data and automation tools to deliver relevant messages to specific customer groups
✅ Analyze campaign performance, track key metrics, and generate detailed reports to inform decision-making and improve campaign effectiveness
✅ Collaborate with Marketing, Customer Success, Analytics, and Product teams to prioritize campaigns and ensure a seamless customer experience
✅ Continuously improve user engagement and conversion rates through A/B testing and other experiments
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work autonomously while collaborating effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in email marketing, preferably within B2B SaaS
Required Skills:
- Excellent English communication skills
- Proficient with email marketing platforms (e.g., Hubspot, Marketo, Salesforce Marketing Cloud)
- Proficient with Salesforce CRM
- Strong analytical skills and data-based decision-making
- Consistent track record of working across teams
- Strong ability to work autonomously and set own agenda
- Adaptability and pragmatism
- Customer-centric mindset
Preferred Skills:
- Familiarity with HTML and CSS for email design
- Experience using platforms in Contentsquare's tech stack (Marketo, Iterable, Salesforce, Gainsight)
- Demonstrated innovation in email marketing and staying up-to-date on trends
- Experience working in a fast-paced scale-up and global, multi-cultural environment
ASSUMPTION: Candidates with experience in B2B SaaS email marketing and a proven track record of driving engagement and conversions are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated, based on market research and company size)
Benefits:
- Virtual onboarding, Hackathon, and various opportunities to interact with teams and global colleagues both on and offsite each year
- Work flexibility: hybrid and remote work policies
- Generous paid time-off policy
- Immediate eligibility for birthing and non-birthing parental leave
- Wellbeing and Home Office allowances
- Stock options
- Employee Resource Groups
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market research and company size. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Contentsquare operates in the Software Development industry, focusing on user experience analytics and digital experience optimization
Company Size: 1,001-5,000 employees, providing a large, established environment with opportunities for growth and collaboration
Founded: 2012, with a history of growth and expansion into multiple global offices
Company Description:
- Contentsquare is an all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys
- The company's AI-powered insights help leading brands grow their business, deliver more customer delight, and move with greater efficiency in a constantly changing world
- Contentsquare optimizes the experience on over 1.3 million websites worldwide
Company Specialties:
- User experience
- Analytics
- Ecommerce
- Web site optimization
- Digital experience
- Website conversion
- Women in ecommerce
- DXA
- CX
- And ROI
Company Website: https://www.contentsquare.com/
ASSUMPTION: Contentsquare's focus on user experience and digital experience optimization creates a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career development within the Marketing department and the broader organization
Reporting Structure: The Campaign Specialist reports directly to the Customer Marketing Manager and collaborates with cross-functional teams, including Marketing, Customer Success, Analytics, and Product
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Progression to senior roles within the Marketing department or other functions within the organization
- Expanding responsibilities and leading cross-functional projects
- Developing expertise in email marketing and customer experience optimization
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work
Office Location(s): Paris Area, France or Barcelona Area
Geographic Context:
- Paris Area, France: A vibrant, multicultural city with a thriving tech industry and numerous cultural attractions
- Barcelona Area: A dynamic, coastal city known for its architecture, culture, and Mediterranean climate
Work Schedule: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- On-site or virtual interview with the hiring manager and team members
Key Assessment Areas:
- Email marketing expertise and campaign strategy
- Data analysis and interpretation skills
- Collaboration and communication skills
- Customer-centric mindset and empathy
Application Tips:
- Highlight relevant email marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Contentsquare's mission and the role's responsibilities
- Prepare examples of successful email campaigns you've executed and the results you've achieved
ATS Keywords: Email marketing, campaign strategy, data analysis, customer experience, collaboration, communication, customer-centric
ASSUMPTION: Applicants should emphasize their email marketing experience and data-driven approach to campaign optimization in their application materials.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Hubspot, Marketo, Salesforce Marketing Cloud)
- Salesforce CRM
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Contentsquare's tech stack, including Marketo, Iterable, Salesforce, and Gainsight, is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Agile
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you ensure that your email campaigns are customer-centric and tailored to specific customer groups?
- Can you describe a time when you optimized an email campaign using A/B testing or other experiments, and what were the results?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Applicants should assess their fit with Contentsquare's values and work style, emphasizing their customer-centric mindset, data-driven approach, and ability to thrive in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing multiple email campaigns and ensuring consistent branding and messaging
- Analyzing large datasets and drawing insights to inform decision-making
- Balancing on-site collaboration and remote work in a hybrid environment
- Keeping up with industry trends and best practices in email marketing
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position places a stronger emphasis on data analysis and campaign optimization
- Contentsquare's focus on user experience and digital experience optimization sets it apart from other B2B SaaS companies
- This role offers opportunities for career growth and development within a large, established organization
ASSUMPTION: Applicants should research Contentsquare's unique value proposition and consider how their skills and experience align with the company's mission and this role's responsibilities.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive customers and drive conversions
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with cross-functional teams to ensure consistent branding and messaging across email campaigns
ASSUMPTION: Applicants should prepare examples of their email marketing experience and achievements, highlighting their ability to drive engagement and conversions through data-driven campaign optimization.
❓ Key Questions to Ask During Interview
- How does Contentsquare support the professional growth and development of its employees?
- Can you describe the team structure and dynamics within the Customer Marketing department and the broader organization?
- How does Contentsquare ensure a seamless customer experience across multiple touchpoints and channels?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Contentsquare foster a culture of innovation and continuous improvement?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role, the team, and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your email marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Contentsquare's mission and the role's responsibilities
- Prepare examples of successful email campaigns you've executed and the results you've achieved
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.