Manager / Senior Manager, Digital Marketing
Senior Digital Marketing role at BridgeBio Pharma. Palo Alto - 3160 Porter · $143,700–$191,500 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the integrated digital plan for the company's first commercial product, tying channel tactics to brand strategy and clinical milestones
- Build and run media strategies across websites, email, SEO, organic social and all paid channels
- Set up KPIs, tagging, dashboards and optimization with analytics to keep improving results
- Manage agencies and vendors across media, web dev, CRM ops and creative, keeping scopes, workflows and budgets tight
- Test and pilot digital innovations, and turn complex clinical content into accessible formats for HCP and patient audiences
What you bring
- More than six years of relevant work with a heavy paid-media focus
- A track record shipping at least one successful product launch
- Content, channel, website and SEO experience inside regulated environments
- Working knowledge of pharma stacks like CRM, marketing automation, CMS and the Veeva ecosystem
- Grounding in MLR review, healthcare compliance, HIPAA privacy and digital accessibility
Who this fits
This suits a paid-media strategist who has launched a product and can work fluently within pharma compliance and MLR constraints. Biotech or pharma background with rare disease exposure is strongly preferred. The role reports to an Associate Director and is hybrid, expecting two office days weekly in San Francisco and one in Palo Alto. Stated pay is 143,700 to 191,500 USD for California-based candidates.
From the employer
Mavericks Wanted
When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible.
Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.
What You’ll Do
We are seeking a strategist to lead Omnichannel & Media efforts for our first approved commercial product. Reporting to the Associate Director, Digital Marketing, this person will translate brand strategy into an integrated, field-aligned media plan and ensure seamless execution across HCP and patient audiences. The role is ideal for someone who thrives at the intersection of science, strategy, and storytelling, and has experience in customer research, channel planning, product launches, media investment and on-the-ground media execution. You will be responsible for the evolution of content and channels. You’ll partner closely with existing media, creative, social, analytics and technology SMEs, as well as cross-functional teams including brand marketing, medical affairs, and corporate communications.
Responsibilities
- Lead omnichannel efforts by owning and managing the integrated digital plan, aligning channel tactics to brand strategy and ongoing clinical milestones.
- Develop and execute digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels.
- Maintain and reinforce measurement framework in partnership with analytics, defining KPIs, tagging plans, dashboards, and optimization processes to drive continuous impact and outcomes.
- Lead agency and vendor management across media, web development, CRM operations, and creative partners, ensuring clear scopes of work, disciplined workflows, budget stewardship, and high-quality output.
- Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences.
- Evaluate, explore, and lead ongoing test/pilot opportunities for digital innovation to drive business impact and outcomes.
- Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats.
- Build scalable omnichannel processes, templates, and best practices that can serve as a repeatable model for future BridgeBio product launches.
Where You’ll Work
This is a hybrid role and requires in-office collaboration 2x per week in our San Francisco Office and 1x per week in our Palo Alto office.
Who You Are
- 6+ years of relevant experience with a strong focus on paid media channels.
- Successful product launch experience is required.
- Experience in biotech or pharmaceutical sectors with rare disease experience is strongly preferred.
- Experience managing content and channel strategy, website optimization and SEO programs in regulated environments.
- Familiarity with common pharma/biotech stacks and workflows (e.g., CRM, marketing automation, CMS, Veeva ecosystem), and can partner effectively with analytics/ops teams
- Familiarity with MLR process, healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices.
- Strong project management and cross-functional stakeholder collaboration capabilities
- Proven self-starter with the ability to define objectives and pivot when priorities change
As a global company, our comprehensive benefits may vary based on location. We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.
For Full-Time U.S Based Roles:
Financial & Rewards
- Market-leading compensation
- 401(k) with employer match
- Employee Stock Purchase Program (ESPP)
- Pre-tax commuter benefits (transit and parking)
- Referral bonus for hired candidates
- Subsidized lunch and parking on in-office days
Health & Well-Being
- 100% employer-paid medical, dental, and vision premiums for you and your dependents
- Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)
- Fertility & family-forming benefits
- Expanded mental health support (therapy and coaching resources)
- Hybrid work model with flexibility
- Flexible, “take-what-you-need” paid time off and company-paid holidays
- Comprehensive paid medical and parental leave to care for yourself and your family
Skill Development & Career Paths:
- People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
- We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching
- We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities