Product Marketing Manager, Prime / OTC
BitGo Open · verified Jul 30, 2026 Mid-level Product Marketing role at BitGo. Palo Alto · $130,000–$150,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the messaging and positioning for Prime, OTC trading, derivatives and financing products
- Build and run go-to-market plans for launches, new features and market expansion
- Define target segments like hedge funds, market makers and asset managers, then craft value props for each
- Produce sales collateral such as decks, one-pagers and case studies to lift win rates
- Bring the customer's voice into product roadmap decisions and lead launch communications
What you bring
- At least five years in product marketing across fintech, crypto, capital markets or trading
- Solid grasp of institutional trading workflows including OTC, liquidity, derivatives and settlement
- A track record owning GTM strategy and running cross-functional launches
- Experience working with sales teams and moving revenue outcomes directly
- Ability to make complex financial products clear and compelling
Who this fits
This suits a product marketer who knows institutional trading and can turn dense financial concepts into sharp messaging. You will need to be onsite full-time at the Palo Alto office. Base pay averages between $130,000 and $150,000, with equity and an annual bonus on top.
From the employer
BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage. Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide. As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world. For more information, visit www.bitgo.com.
This role will require being full-time onsite at our Palo Alto office to support collaborative team dynamics and innovative problem-solving.
We are seeking a Product Marketing Manager to lead go-to-market efforts for BitGo’s Prime and OTC business. This role sits at the center of trading, liquidity, financing, and institutional workflows, shaping how we position and grow one of the most strategic parts of the business.
You will partner closely with Product, Sales, Trading, and Leadership to define messaging, drive adoption, and ensure BitGo wins with institutional clients.
Responsibilities:
Go-to-Market Strategy (Prime / OTC)
- Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions
- Develop and execute GTM strategies for new product launches, features, and market expansions
- Define target segments (hedge funds, market makers, asset managers, ETFs) and build tailored value propositions
- Conduct competitive and market analysis across trading venues, prime brokers, and liquidity providers
Sales Enablement & Revenue Impact
- Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives
- Partner directly with Sales and Trading teams to improve win rates and accelerate deal cycles
- Translate complex trading and liquidity concepts into clear, compelling messaging for clients
- Support key client conversations, RFPs, and strategic deals
Product Partnership
- Act as the voice of the customer to influence product roadmap and prioritization
- Partner with Product and Trading teams to bring new features to market with clarity and speed
- Own product launch communications and adoption strategy across institutional audiences
Marketing & Growth
- Work with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events
- Develop narratives that position BitGo as the institutional standard for digital asset trading infrastructure
- Support analyst relations and industry positioning
Requirements:
- 5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments
- Strong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement)
- Proven ability to own GTM strategy and execute cross-functional launches
- Experience partnering with Sales and directly influencing revenue outcomes
- Exceptional communication skills with ability to simplify complex financial products
- Highly analytical, organized, and comfortable operating in fast-paced environments
Why Join BitGo?
Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.
Benefits:
- Competitive base salary, bonus, and stock options
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave, Paid vacation
- Free commuter/parking pass
- Free custom lunches, dinners, and snacks
- Computer equipment and workplace furniture to suit your needs
- Great colleagues and an inspiring startup environment
Benefits may vary based on location.
Pay Transparency Notice:
Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.