Demand Generation + Growth Marketing Manager
Barti Open · verified Jul 30, 2026 Mid-level Growth Marketing role at Barti. Remote, United States · full-time · $100,000–$125,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own pipeline growth across events, campaigns, SDR enablement and marketing ops
- Run multi-channel campaigns spanning paid, email and outbound aligned with SDRs
- Lead the webinar program end to end, from content to promotion to follow-up
- Build a referrals program and pursue direct mail and newsletter sponsorships
- Set up your own campaign plumbing in HubSpot: UTMs, builds, email sends
What you bring
- Three to five-plus years in demand gen, growth or field marketing at a B2B SaaS company
- A record of winning new logos through multi-channel campaigns and events
- Hands-on campaign execution yourself, not just farmed out to agencies
- Close working history with sales or SDR teams on outbound and enablement
- Comfort building process from scratch in unstructured startup settings
Who this fits
This suits a hands-on marketer who likes owning execution rather than delegating it, and who can build systems where none exist yet. As an early marketing hire you'll report to the Sr. Director of Partnerships and Marketing and coordinate constantly with sales, product and CS. The role is remote within the US and expects travel one to two times per quarter. Pay runs from $100,000 to $125,000.
From the employer
About Barti
Barti is a venture-backed startup on a mission to build the future of eye care. We're building groundbreaking, AI-powered software that transforms how practices document care, run their operations, and serve patients. Our goal is to craft exceptional user experiences that let eye care providers stay focused on delivering high-quality care.
We recently raised our Series A and are growing quickly as hundreds of practices adopt Barti to replace outdated legacy systems. It's an exciting time to join as we expand into new parts of eye care and continue shaping the future of practice management.
About the Role
As a Demand Generation + Growth Marketing Manager at Barti, you will own pipeline growth across our core channels, including events, multi-channel campaigns, SDR enablement, and marketing operations.
This role reports directly to the Sr. Director of Partnerships & Marketing, but has constant touch points with Sales, Product, and CS leadership. As one of the initial members of the marketing function at Barti, you will also be responsible for building out the processes and systems that support demand generation as the team grows.
Responsibilities
Plan and execute multi-channel campaigns across paid (LinkedIn, Google, Meta), email/lifecycle, and SDR-aligned outbound
Own event strategy and execution in coordination with Marketing Coordinator to foster impactful engagement and high-quality pipeline
Run Barti's webinar program, from content development through promotion and follow-up
Identify and execute direct mail campaigns and publication or newsletter sponsorships
Build and manage a referrals program to generate consistent, low-cost pipeline
Partner with SDRs to create outbound sequences, talk tracks, and door-opener strategies
Own the operational execution of your individual campaigns—including UTM structures, HubSpot builds, and email deployment—while contributing to broader team processes
Focus on driving tangible revenue and pipeline results rather than simply increasing MQL counts, while providing data-backed recommendations to executive leadership on resource allocation
Requirements
3-5+ years of demand generation, growth marketing, or field marketing experience in a B2B SaaS environment
Proven track record of driving new-logo growth through multi-channel campaigns and events
Hands-on experience executing campaigns yourself, including event planning and execution (virtual and in-person), email marketing, and paid media, not solely through agencies
Experience partnering closely with Sales or SDR teams on outbound strategy and enablement
Comfort with marketing automation and CRM platforms
Experience in a fast-paced, B2B startup environment with a track record of building process in new, unstructured environments
Exceptional organizational and communication skills, with the ability to manage multiple concurrent programs
Experience with direct mail, publication sponsorships, or referral programs is a plus
Familiarity with intent data, lead scoring, or account-based marketing is a plus
Ability to travel, 1 to 2 times per quarter
Perks & Benefits
Be part of a mission-driven, rapidly scaling company changing the future of eye care
Work remotely from anywhere in the U.S.
Collaborate with a passionate, fun, and supportive team
Competitive salary: $100,000 - $125,000
Equity in a fast-growing startup
Health, vision, and dental benefits
Unlimited PTO
Annual professional development stipend
A high-impact role with plenty of room for growth, ownership, and creativity
Barti is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity, age, national origin, marital status, disability,