📌 Core Information
🔹 Job Title: B2B Growth Marketing Manager
🔹 Company: SonderMind Careers
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
SonderMind is seeking a B2B Growth Marketing Manager to drive demand generation, sales enablement, and account-based marketing for their expanding B2B business. This role is critical in developing and executing multi-channel marketing campaigns to generate qualified leads, engage enterprise partners, and increase revenue across SonderMind's key B2B verticals. Reporting directly to the Lead of B2B Growth Marketing, this position offers a unique opportunity to build a B2B business from early stages to become a significant growth driver.
ASSUMPTION: This appears to be a mid to senior-level marketing position based on the years of experience required and the strategic nature of the responsibilities.
📋 Key Responsibilities
- ✅ Conduct analysis and segmentation of health systems in partnership with Sales to identify and tier targets based on opportunity size
- ✅ Design and lead account-based marketing (ABM) campaigns across multiple channels, including paid media, email, content, direct mail, and events
- ✅ Partner with sales leadership and cross-functional marketing teams to develop effective messaging and campaign assets
- ✅ Manage B2B marketing budget with a focus on ROI and high-impact tactics
- ✅ Create sales enablement materials such as pitch decks, one-pagers, case studies, white papers, and thought leadership content
- ✅ Plan and organize webinars, conferences, and in-person events, including managing SonderMind presence at HLTH, ViVE, and Behavioral Health Tech conferences
- ✅ Measure, analyze, and report on campaign performance, providing insights and recommended adjustments
- ✅ Forecast demand generation results and track progress against KPIs and revenue targets
- ✅ Develop marketing campaigns to engage therapists and psychiatrists, building a supportive community
🎯 Required Qualifications
Education: Not specified
Experience: 7+ years in demand generation, sales enablement, account-based marketing, or B2B growth marketing with proven pipeline growth results
Skills:
- Strong understanding of B2B digital marketing channels (SEM, paid advertising, email marketing, SEO, ABM, content marketing)
- Proficiency in CRM and marketing automation platforms (e.g., Salesforce)
- Experience with analytics tools (e.g., Google Analytics, Tableau, Looker)
- Data-driven approach to marketing strategy
- Proven track record of cross-functional collaboration with Sales and Enterprise teams
- Experience in Healthcare, Mental Healthcare, SaaS, or technology industries preferred
- Experience marketing to health plans, health systems, payors, and physicians a plus
- Digital health growth-stage startup experience a plus
ASSUMPTION: While a specific degree is not mentioned, roles at this level typically require at least a bachelor's degree in Marketing, Business, or a related field, though extensive experience may substitute for formal education.
💰 Compensation & Benefits
Salary Range: $108,000-135,000 per year
Benefits:
- Flexible hybrid work arrangement
- Minimum of three weeks PTO annually
- Free therapy coverage benefits (when enrolled in medical plans)
- Competitive Medical, Dental, and Vision coverage with HSA ($1,100 company contribution) and FSA options
- Employer-paid short-term, long-term disability, life & AD&D insurance
- Salary coverage for up to seven weeks of short-term disability leave
- Eight weeks of paid Parental Leave (additional if qualifying for STD)
- 401K retirement plan with immediate 100% vesting on up to 4% matching contributions
- Annual travel to Denver for company gathering
- Fourteen company holidays
- Company shutdown between Christmas and New Years
- Supplemental life insurance, pet insurance, commuter benefits, and more
Industry Comparison: The offered salary range is competitive for B2B marketing manager roles in the healthcare technology sector in Denver, aligning with or slightly above market rates for similar positions requiring 7+ years of experience.
ASSUMPTION: This compensation analysis is based on current market rates for similar positions in the Denver metro area within the healthcare technology sector.
📌 Applicant Insights
🔍 Company Context
Industry Position: SonderMind is a behavioral health company creating a connected mental health platform that combines therapy, medication management, and wellness solutions. They appear to be expanding their business model from primarily direct-to-consumer (D2C) to include significant B2B partnerships with health systems, Veterans Affairs, provider directories, payors and digital health partners.
Company Size: Growth-stage startup
Company Stage: Growth/Scale-up stage, with an established D2C business now expanding into B2B channels
ASSUMPTION: While specific company size wasn't mentioned, the reference to "growth-stage startup" and their multi-channel expansion suggests a scaling company that has already established product-market fit and is now diversifying revenue streams.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports directly to the Lead, B2B Growth Marketing
Team Size/Composition: This is described as an individual contributor role that collaborates extensively with cross-functional teams
Growth Opportunities: Significant opportunity to shape and build the B2B business arm of SonderMind, potentially leading to future leadership positions in marketing or business development as the B2B segment grows
ASSUMPTION: As this role is positioned to help build the B2B business "from 0 to 1," successful performance could lead to expanded responsibilities, team leadership, or advancement to director-level positions as the B2B segment scales.
🌍 Location & Work Environment
Office Type: Flexible hybrid work model
Geographic Context: Denver is a growing technology hub with a strong healthcare technology sector. Cost of living is above the national average but lower than coastal tech centers like San Francisco or New York.
Work Schedule: Not specifically mentioned, likely standard business hours with flexibility
Regional Considerations: Denver offers proximity to outdoor recreation, a strong tech community, and growing healthcare/wellness sector. Annual travel to Denver is mentioned for company gatherings, suggesting remote work is an option.
ASSUMPTION: The mention of "fostering flexible hybrid work" suggests that while some in-office presence may be expected, there is flexibility for remote work. The requirement to travel to Denver annually suggests employees can be based elsewhere.
💼 Interview & Application Insights
Typical Process: Healthcare tech companies typically follow a multi-stage interview process including initial screening, panel interviews with marketing leadership and cross-functional stakeholders (particularly sales), and potentially a marketing strategy presentation or case study.
Key Assessment Areas:
- ABM campaign development and execution
- Experience driving B2B healthcare partnerships
- Quantifiable marketing results and ROI focus
- Strategic thinking alongside tactical execution abilities
- Sales and marketing alignment experience
- Comfort with scrappy, self-starter environment
Application Tips:
- Highlight specific B2B healthcare marketing campaigns with quantifiable results
- Showcase experience with account-based marketing strategies
- Emphasize your data-driven approach with concrete examples
- Demonstrate understanding of healthcare system/provider marketing challenges
- Include examples of successful sales-marketing collaboration
ATS Keywords: B2B marketing, healthcare marketing, ABM, account-based marketing, demand generation, sales enablement, pipeline growth, marketing analytics, Salesforce, health system marketing, marketing ROI, multi-channel marketing, B2B growth
ASSUMPTION: These insights are based on standard practices in healthcare technology marketing recruitment and the specific requirements outlined in the job posting.
🛠️ Tools & Technologies
- CRM platforms (specifically Salesforce mentioned)
- Marketing automation platforms
- Analytics tools (Google Analytics, Tableau, Looker)
- Paid advertising platforms
- SEO tools
- Email marketing platforms
- ABM platforms (likely 6sense, Demandbase, or similar)
- Content management systems
ASSUMPTION: While only Salesforce, Google Analytics, Tableau, and Looker are explicitly mentioned, B2B growth marketing roles typically require proficiency with additional marketing technology tools. The specific ABM platform used is not mentioned but would be standard for this type of role.
👔 Cultural Fit Considerations
Company Values: Based on the job description, SonderMind appears to value:
- Innovation in mental healthcare delivery
- Data-driven decision making
- Personalized, connected, and effective mental health access
- Work-life balance (evident in their benefits package)
- Diversity and inclusion (mentioned in their equal opportunity statement)
Work Style: The role description emphasizes being "scrappy," "self-motivated," "strategic," "low-ego," with a "bias for action" and "execution-heavy" approach. The position requires extensive cross-functional collaboration while maintaining individual contributor responsibilities.
Self-Assessment:
- Are you comfortable building processes and strategies from the ground up in a nascent business area?
- Do you thrive when balancing strategic thinking with hands-on execution?
- Are you energized by cross-functional collaboration with sales teams?
- Can you drive results with limited resources in a startup environment?
- Are you passionate about mental healthcare advancement?
- Do you enjoy the challenge of marketing to complex B2B healthcare entities?
ASSUMPTION: The cultural values are inferred from the company description, benefits structure, and role specifications rather than explicitly stated company values. The work style is directly derived from explicit language in the job posting.
⚠️ Potential Challenges
- Building a B2B business "from 0 to 1" requires navigating ambiguity and establishing new processes
- Healthcare systems and VA partnerships involve complex, lengthy sales cycles
- The role spans multiple marketing functions (demand gen, ABM, sales enablement, events) requiring broad expertise
- As an execution-heavy role, you'll need to balance strategic planning with hands-on campaign management
- Marketing to health systems requires specialized knowledge of healthcare decision-making processes
- Managing multiple B2B verticals simultaneously may require careful prioritization
ASSUMPTION: These potential challenges are based on the nature of B2B healthcare marketing and the specific scope described in the job posting, rather than any implied problems with the company or role.
📈 Similar Roles Comparison
Compared to similar roles in the industry:
- Traditional B2B Marketing Manager: This role has a stronger focus on account-based marketing and health system targeting than typical B2B marketing roles, which may focus more broadly on lead generation.
- Healthcare Marketing Manager: Unlike roles focused solely on provider or patient marketing, this position specifically targets institutional partnerships with health systems, VA, and directories.
- Demand Generation Manager: While demand gen is a component, this role includes more diverse responsibilities including events, sales enablement, and provider marketing.
- ABM Manager: Most ABM-focused roles concentrate exclusively on target account strategies, while this position includes broader marketing functions.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific mix of responsibilities outlined in this job description.
📝 Sample Projects
- Developing a tiered ABM campaign targeting the top 50 health systems with personalized content journeys based on their specific mental health program needs
- Creating a comprehensive sales enablement kit for the VA partnership initiative, including case studies, ROI calculators, and presentation templates
- Planning and executing SonderMind's presence at the HLTH conference, including pre-event outreach, booth strategy, and post-event follow-up campaigns
- Building a provider marketing campaign to increase therapist engagement and referrals within health system networks
- Implementing a multi-channel campaign to drive referrals from directory partners like ZocDoc and Psychology Today
- Developing an analytics dashboard to track B2B marketing ROI across different partner segments
ASSUMPTION: These project examples are derived directly from the responsibilities listed in the job description and represent typical initiatives for this type of role.
❓ Key Questions to Ask During Interview
- "Could you share more about the current state of SonderMind's B2B partnerships and which vertical represents the greatest growth opportunity?"
- "What are the biggest challenges the sales team faces when engaging health systems, and how can marketing better support those conversations?"
- "How is marketing success currently measured for B2B initiatives, and how might these metrics evolve as the business matures?"
- "What resources and team support are available for executing B2B marketing campaigns?"
- "Can you describe the ideal working relationship between this role and the sales team?"
- "What is the decision-making process for B2B marketing budget allocation across different verticals?"
ASSUMPTION: These questions are suggested based on the role description and critical success factors for B2B healthcare marketing positions.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Update your resume to highlight B2B marketing experience, particularly in healthcare or technology sectors. Include quantifiable results from ABM campaigns, pipeline growth metrics, and sales enablement successes.
- ATS Keyword Integration: Ensure your application materials include key terms like "account-based marketing," "B2B demand generation," "health system marketing," "sales enablement," and "marketing ROI" to pass ATS filtering.
- Portfolio Preparation: Compile examples of successful B2B marketing campaigns, healthcare marketing materials, and analytics reports that demonstrate your ability to drive results.
- LinkedIn Alignment: Update your LinkedIn profile to emphasize relevant B2B and healthcare marketing experience, and consider connecting with SonderMind team members to learn more about the company culture.
- Research: Investigate SonderMind's mental health platform, competitive positioning, and recent news to demonstrate company knowledge in your application and interviews.
- Follow Application Instructions: The listing mentions this is an ongoing recruitment process that will remain open until filled, suggesting timely application is beneficial.