B2B Growth Marketing Manager

🚀 Job Overview

As the first dedicated Growth Marketing Manager at Opus Training, you'll own organic marketing programs and lead multi-channel campaigns targeting the hospitality and restaurant industry. You'll transform engaged followers into qualified leads while collaborating cross-functionally with sales and other teams. This role requires versatility across various marketing disciplines including social media management, email campaigns, SEO optimization, and conference planning.

ASSUMPTION: Based on the description mentioning "first dedicated growth marketer," this appears to be a role establishing formal growth marketing processes at the company rather than joining an existing team.

📋 Key Responsibilities

• ✅ Design and execute multi-channel marketing campaigns targeting the hospitality training audience
• ✅ Manage holistic paid and organic social media presence with content tailored to different buyer personas
• ✅ Project manage the marketing calendar, coordinating deliverables across internal teams and freelancers
• ✅ Develop and optimize email nurture campaigns throughout the prospect lifecycle
• ✅ Improve organic digital marketing traffic and lead conversion using SEO, website optimization, and content
• ✅ Partner with sales team to optimize lead handoff and align marketing initiatives with sales goals
• ✅ Plan and manage company presence at industry and customer conferences
• ✅ Coordinate with freelance creators and agencies to produce marketing assets
• ✅ Track and report on key marketing metrics to improve campaign performance

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years of B2B marketing experience, preferably in SaaS or hospitality technology

Skills:

• Demonstrated success growing engagement on social media (with portfolio examples)
• Strong analytical mindset with ability to derive insights from various data
• Exceptional written and verbal communication skills
• Familiarity with marketing technology stack (Email platforms, Salesforce, Webflow or similar CMS, Social media tools)
• Project management skills for coordinating multiple campaigns and stakeholders
• Resourcefulness and problem-solving ability

ASSUMPTION: While a specific degree is not mentioned, the 5+ years of experience requirement suggests this is a mid-to-senior level position that likely values practical experience over specific educational credentials.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: For a B2B Growth Marketing Manager role in the New York area with 5+ years of experience in the SaaS/hospitality technology space, industry compensation typically ranges from $90,000-$140,000, depending on exact experience level and specific qualifications. This is based on standard market rates for similar roles in the region, but actual compensation may vary.

🔍 Company Context

Industry Position: Opus Training is described as "the leading mobile-first training platform for restaurant & hospitality staff," indicating they are a market leader in their niche.

Company Size: Not specified

Company Stage: The listing mentions that most interest comes inbound via referrals and that this is the "first dedicated growth marketer" role, suggesting a scale-up stage company with established product-market fit now formalizing their marketing function.

ASSUMPTION: Based on the role being the first dedicated growth marketing position and the description of the company as being co-founded by Rachael Nemeth, Opus appears to be a growth-stage startup or early-stage company that has established initial traction and is now building out specialized functions.

📊 Role Analysis

Career Level: Mid to Senior level (based on 5+ years experience requirement)

Reporting Structure: Not specified

Team Size/Composition: Not explicitly stated, but references to coordinating with internal teams, freelancers, and agencies suggest a collaborative environment with multiple resources available

Growth Opportunities: As the first dedicated growth marketer, there may be significant opportunities to shape the role, establish processes, and potentially build a team as the company grows

ASSUMPTION: Given this is the first dedicated growth marketing position, the role likely reports directly to a senior leadership team member, possibly a VP of Marketing, CMO, or even CEO depending on the company's size and structure.

🌍 Location & Work Environment

Office Type: Hybrid if based in New York City area; Fully remote if based in California

Geographic Context: New City, NY is located in Rockland County, approximately 35 miles from Manhattan. It offers a suburban environment with proximity to the metropolitan opportunities of NYC.

Work Schedule: Not specified

Regional Considerations: Candidates should note the specific geographic requirements - either New York City area (hybrid) or California (remote), indicating the company has strategic reasons for focusing on these locations.

ASSUMPTION: Given the flexibility between hybrid work in NY or remote work in CA, the company likely values work-life balance while maintaining some geographic connection to hospitality industry hubs.

💼 Interview & Application Insights

Typical Process: For B2B marketing roles at growth-stage companies, the interview process typically involves initial screening, portfolio review, marketing strategy discussions, and team/cultural fit assessments.

Key Assessment Areas: Based on the job description, expect to demonstrate:

• Social media growth success with tangible metrics
• Strategic B2B marketing campaign examples
• Project management capabilities across multiple channels
• Lead generation and conversion strategies
• Analytical thinking and data-driven decision making

Application Tips: Prepare a portfolio showing measurable social media growth and B2B marketing campaign results. Emphasize experience with hospitality technology if applicable.

ATS Keywords: B2B marketing, growth marketing, social media management, email campaigns, SEO, marketing analytics, hospitality technology, SaaS marketing, lead generation, content strategy, campaign management, Salesforce, Webflow, project management

ASSUMPTION: These insights are based on standard practices for similar roles in growth-stage B2B SaaS companies and may vary based on Opus Training's specific hiring processes.

🛠️ Tools & Technologies

Based on the job listing, familiarity with the following is required:

• Email marketing platforms
• Salesforce
• Webflow or similar CMS
• Social media management tools

ASSUMPTION: While not explicitly mentioned, additional tools commonly used in B2B growth marketing roles likely include Google Analytics, SEO tools (SEMrush, Ahrefs), content management systems, project management software (Asana, Monday, Trello), and marketing automation platforms.

👔 Cultural Fit Considerations

Company Values: The company describes itself as "a team of service industry veterans + tech professionals on a mission to create a world where every frontline worker has a good job," indicating a mission-driven culture focused on improving conditions for hospitality workers.

Work Style: The role requires someone who can work across multiple marketing disciplines and collaborate with various teams, suggesting a fast-paced, versatile environment that values adaptability and cross-functional teamwork.

Self-Assessment: Potential applicants should consider:

• Are you comfortable being the first dedicated person in your function?
• Do you thrive in environments where you need to switch between different marketing disciplines?
• Are you passionate about improving training and work environments in the hospitality industry?
• Can you balance data-driven decisions with creative marketing approaches?
• Are you resourceful and able to "figure things out" with limited direction?

ASSUMPTION: Based on the company description and role requirements, Opus appears to value autonomy, resourcefulness, versatility, and mission alignment. The emphasis on being both data-driven and understanding emotional drivers suggests they seek marketers who blend analytical and creative approaches.

⚠️ Potential Challenges

• As the first dedicated growth marketer, you'll likely need to establish processes and systems rather than joining established workflows
• The role spans multiple marketing disciplines, which may require breadth of knowledge over deep specialization
• Coordinating across internal teams, freelancers, and agencies may require strong stakeholder management skills
• Balancing strategic planning with hands-on execution across numerous channels
• The specific geographic requirements (NY area or California) may limit some candidates

ASSUMPTION: These potential challenges are based on elements in the job description and common considerations for "first marketing hire" roles at growing companies. The actual challenges may vary based on the organization's specific circumstances.

📈 Similar Roles Comparison

This B2B Growth Marketing Manager role differs from similar positions in several ways:

• vs. Content Marketing Manager: This role has broader channel ownership beyond content production
• vs. Digital Marketing Manager: More emphasis on lead generation and sales alignment than pure brand awareness
• vs. Marketing Director: More hands-on execution with less strategic oversight of other marketers
• vs. Social Media Manager: Encompasses social media but extends to multiple additional channels

ASSUMPTION: This comparison is based on standard industry role definitions and may vary depending on specific company structures and expectations.

📝 Sample Projects

Based on the responsibilities listed, projects in this role might include:

• Developing a comprehensive social media content calendar targeting different buyer personas in the hospitality industry
• Creating and optimizing an email nurture sequence for prospects at different stages of the buying journey
• Planning and executing Opus Training's presence at a major hospitality industry conference
• Conducting an SEO audit and implementing improvements to increase organic traffic
• Designing and launching a targeted campaign to reach restaurant chain training directors
• Building a dashboard to track and report on marketing KPIs and their impact on the sales pipeline

ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and common initiatives for B2B growth marketing roles in SaaS companies.

❓ Key Questions to Ask During Interview

1. "How do you currently measure marketing success, and what metrics matter most to the leadership team?"
2. "What's the current relationship between marketing and sales, and how do you envision it evolving with this role?"
3. "Can you share more about your current marketing tech stack and any plans to expand or change it?"
4. "What are the biggest challenges Opus Training is facing in reaching and converting your target audience?"
5. "How would you describe the company's growth trajectory, and what role do you see marketing playing in that growth?"
6. "What resources (budget, freelancers, agencies) would be available to support marketing initiatives?"

ASSUMPTION: These questions are suggested based on common considerations for growth marketing roles and may need to be adapted based on specific interview contexts and earlier conversations.