🔹 Job Title: B2B Content Marketing Specialist
🔹 Company: Jobscan
🔹 Location: Vancouver, British Columbia, Canada (Remote)
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
As a B2B Content Marketing Specialist at Jobscan, you'll play a crucial role in developing the demand pipeline for the B2B sales team by creating engaging, valuable, and well-researched content. Reporting to the Head of Sales, you'll bridge the gap between content marketing strategy and a motivated outbound sales team. This position offers an opportunity to make a significant impact in a fast-growing, profitable remote startup that empowers job seekers worldwide with AI technology.
ASSUMPTION: Based on the job description, we assume this is a primarily content creation and strategy role with a B2B sales focus, rather than consumer-facing content.
ASSUMPTION: The role appears to involve content strategy planning in addition to content creation, based on the mention of "developing an ambitious content strategy."
Education: Not specified
Experience: Not specified in terms of years
Skills:
ASSUMPTION: While specific years of experience aren't mentioned, the skill requirements suggest this is likely a mid-level position requiring some previous experience in content marketing or B2B marketing.
Salary Range: $80,000 - $90,000 CAD
Benefits:
Industry Comparison: This salary range is competitive for a B2B Content Marketing Specialist in Vancouver, falling within the mid-to-upper range for similar roles in the technology sector in British Columbia.
Industry Position: Jobscan is a technology company providing AI-powered tools to help job seekers optimize their resumes and land more interviews. They serve millions of users across 100+ countries.
Company Size: Small but growing rapidly
Company Stage: Profitable scale-up, customer-funded without VC investment
ASSUMPTION: The company appears to be in a growth phase after achieving profitability, which suggests a stable yet dynamic environment. Being customer-funded rather than VC-backed likely means more sustainable growth expectations.
Career Level: Mid-level
Reporting Structure: Reports directly to the Head of Sales (Isaac Taylor)
Team Size/Composition: Will support a team of 9 sales and account management professionals
Growth Opportunities: The listing mentions "unlimited opportunity for an ambitious marketer to flex their skills and contribute in other areas of the B2B marketing strategy." There's also opportunity to provide updates directly to the CEO and other company leaders.
ASSUMPTION: As this appears to be a dedicated marketing position supporting an established sales team, there may be opportunities to grow into a broader marketing leadership role as the company expands.
Office Type: Fully remote
Geographic Context: Vancouver is a major tech hub in Canada with a high cost of living but vibrant lifestyle. However, the role is remote, so candidates could potentially work from other locations in Canada.
Work Schedule: Flexible schedule with focus on work-life balance ("work hard and get home on time")
Regional Considerations: Canadian holidays are observed. The company culture appears to value work-life balance while maintaining high performance standards.
ASSUMPTION: While the role is marketed as Vancouver-based, the remote nature suggests that candidates from other parts of Canada might be considered, though this should be confirmed with the employer.
Typical Process: The company explicitly outlines their 4-step interview process:
Key Assessment Areas: Writing skills, understanding of B2B marketing principles, SEO knowledge, ability to work with a sales team, adaptability to changing priorities
Application Tips: Highlight examples of successful B2B content you've created, demonstrate understanding of the sales-marketing relationship, and showcase your ability to work independently while managing changing priorities.
ATS Keywords: B2B content marketing, content strategy, SEO, sales enablement, demand generation, content writing, marketing strategy, tech marketing
ASSUMPTION: Based on the company's focus on helping job seekers optimize resumes for ATS systems, they likely use an ATS themselves for screening applications.
While specific tools aren't mentioned in the listing, B2B content marketing specialists typically use:
ASSUMPTION: These tools represent industry standards for content marketing positions and may or may not be used at Jobscan specifically.
Company Values: Customer focus, sustainable growth, excellence, innovation, continuous learning, and work-life balance appear to be key values.
Work Style: The company describes itself as having "experienced grownups who work hard and get home on time." They mention laughing often throughout the day, suggesting a positive, friendly culture despite the serious nature of their work. The listing also warns about "growing pains" and "lack of structure" with "competing priorities," indicating candidates should be comfortable with ambiguity.
Self-Assessment: Consider these questions:
ASSUMPTION: The emphasis on being "experienced grownups" suggests the company values maturity and professionalism alongside a positive attitude.
The job listing is refreshingly transparent about potential challenges:
ASSUMPTION: These challenges are common in fast-growing companies and may appeal to candidates who enjoy dynamic environments, but could be stressful for those who prefer more established processes.
This B2B Content Marketing Specialist role differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry patterns for content marketing roles.
Based on the responsibilities listed, you might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical B2B content marketing deliverables.
ASSUMPTION: These questions are suggested based on the role type and company context, and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
If you're interested in this B2B Content Marketing Specialist role at Jobscan, consider these steps: