🔹 Job Title: Associate Director of Growth Marketing
🔹 Company: Boston Symphony Orchestra
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
The Associate Director of Growth Marketing at the Boston Symphony Orchestra will lead efforts to expand audience reach, drive engagement, and generate revenue for the BSO's prestigious family of brands (BSO, Boston Pops, Tanglewood, and Boston's Fourth of July). This role combines creative marketing strategies with data-driven decision making to attract new audiences while deepening relationships with existing patrons, ultimately strengthening the organization's local, regional, and international impact.
ASSUMPTION: The job type is inferred to be full-time based on the comprehensive responsibilities and benefits package mentioned, though the original listing had a placeholder for job type.
✅ New Audience Acquisition: Develop and implement strategies to attract new and diverse audiences; create tailored campaigns for existing target demographics
✅ Existing Audience Engagement: Coordinate with email and social media teams for re-engagement; ensure marketing initiatives meet or exceed industry standards
✅ Direct Mail Campaign Management: Plan, execute, and optimize direct mail campaigns; manage design, production, and distribution; analyze performance and optimize ROI
✅ Paid Media Management: Oversee planning, implementation, and optimization across digital and traditional channels; collaborate with vendors and agency partners; adjust planning for discounting and inventory needs
✅ Vendor Management: Serve as primary contact for external vendors; develop media briefs; collaborate with internal creative team; manage budgets and ensure deliverables meet standards
✅ Data Analysis and Reporting: Track and report key performance metrics; identify trends and opportunities; present findings to senior leadership
✅ Internal Stakeholder Management: Collaborate with Education & External Engagement, Group Sales, Event Services, and Development teams; support corporate partnerships; use project management software for tracking
Education: Bachelor's degree
Experience: 5+ years of marketing experience with focus on growth marketing, demand generation, campaign or program management
Skills:
Preferred: Passion for classical music and arts/culture
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears to be comprehensive for the non-profit arts sector, with the addition of event tickets representing a unique industry-specific perk.
ASSUMPTION: While no specific salary range is provided, growth marketing roles at this level in the non-profit arts sector in Boston typically range from $80,000-$110,000 annually based on experience, though this can vary significantly based on the specific organization's size and budget.
Industry Position: The Boston Symphony Orchestra is New England's largest non-profit performing arts organization with a storied history and multiple prestigious brands under its umbrella.
Company Size: Large cultural institution with multiple venues and performance groups
Company Stage: Established cultural institution seeking modernization and audience expansion
ASSUMPTION: While specific staff size is not mentioned, the BSO is a well-established cultural institution that likely employs 100+ staff members across multiple departments given its scope of operations including the Boston Symphony Orchestra, Boston Pops, Tanglewood venue, and major events like Boston's Fourth of July celebration.
Career Level: Mid to Senior level (Associate Director)
Reporting Structure: Likely reports to a Director or VP of Marketing
Team Size/Composition: Works collaboratively with multiple teams including email, social media, creative services, and external vendors
Growth Opportunities: Potential advancement to Director level; opportunity to make significant impact on a prestigious cultural institution's audience development strategy
ASSUMPTION: The reporting structure and team size are inferred based on the "Associate Director" title and the cross-functional collaboration mentioned throughout the job description. This appears to be a key marketing leadership role with significant autonomy and influence.
Office Type: Likely in-office or hybrid
Geographic Context: Located in Boston, a major cultural hub with high cost of living, excellent public transportation, and rich arts community
Work Schedule: Standard business hours with potential evening/weekend work to coincide with performances and events
Regional Considerations: Boston offers rich cultural opportunities but has high living costs; the position offers access to premier cultural events and networking within the arts community
ASSUMPTION: The work environment details are inferred based on the nature of performing arts organizations, which typically require on-site presence for collaboration and attendance at performances. Given the need to coordinate with multiple departments and attend performances, some evening and weekend work is likely required.
Typical Process: Initial screening, marketing portfolio review, panel interview with marketing team members, final interview with senior leadership
Key Assessment Areas: Growth marketing expertise, analytical capabilities, creative thinking, experience with direct mail and paid media, collaborative approach
Application Tips: Highlight quantifiable results from past marketing campaigns; demonstrate understanding of audience development in arts organizations; showcase experience with both traditional and digital marketing channels
ATS Keywords: growth marketing, demand generation, audience acquisition, direct mail campaigns, paid media management, data analysis, vendor management, ROI optimization
ASSUMPTION: These insights are based on standard practices in marketing roles within cultural institutions and are not specifically outlined in the job posting.
While not explicitly mentioned, professionals in this role typically use:
ASSUMPTION: These tools represent industry standards for performing arts marketing departments. The listing specifically mentions "project management software" but doesn't name specific platforms. Tessitura is assumed as it's the dominant CRM in the performing arts sector.
Company Values: Excellence in performing arts, cultural enrichment, community engagement, innovation balanced with tradition
Work Style: Collaborative, detail-oriented, data-driven while respecting artistic mission, balance of traditional and innovative marketing approaches
Self-Assessment:
ASSUMPTION: Cultural elements are inferred from the organization's status as a prestigious performing arts institution and the job description's emphasis on both traditional marketing (direct mail) and growth-oriented strategies.
ASSUMPTION: These challenges are inferred based on common issues in arts marketing roles and the specific mention of multiple brands, audience types, and marketing channels in the job description.
This role differs from typical corporate growth marketing positions by its focus on cultural patronage rather than product sales. Compared to other arts marketing roles, it places stronger emphasis on data-driven acquisition strategies and paid media management than many traditional arts marketing positions, which often focus more on brand and program marketing. The BSO's multiple brands and venues create a more complex marketing environment than found at smaller arts organizations.
ASSUMPTION: This comparison is based on standard patterns in arts marketing versus corporate marketing positions.
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities outlined in the job description and typical initiatives in performing arts marketing.
ASSUMPTION: These questions are suggested based on common considerations in performing arts marketing roles and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.