Digital Marketing Manager
Mid-level Digital Marketing role at Arkestro. Remote · $100,000–$130,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run digital campaigns across social, email, SEO and paid channels, then tune them for results
- Build SEO strategies to lift organic rankings on Google, LinkedIn and procurement sites
- Own the website, sharpening landing pages and content for conversions using traffic analysis
- Set up lead funnels and nurture flows inside HubSpot and Salesforce
- Lead a team of digital marketing consultants against business priorities
What you bring
- At least five years in digital marketing, preferably at a SaaS company
- Hands-on HubSpot experience, plus CRM, automation and analytics tools generally
- Familiarity with intent platforms such as ZoomInfo or 6sense
- A record of shipping projects on time for executive stakeholders
- Sharp design eye for on-brand ads, layouts and social assets
Who this fits
This suits a hands-on marketer who mixes strategy with execution and can carry paid, SEO, website and CRM work on a small team. You should be comfortable with ambiguity, shifting priorities and wearing several hats at a growth-stage company. The role is remote-first with occasional in-person gatherings, and pay runs from 100,000 to 130,000 USD. Note the listing is titled Manager but the text also refers to a Director of Digital Marketing.
From the employer
Arkestro's Predictive Procurement Platform applies AI, game theory, and behavioral science to enterprise negotiations. It moves teams away from reactive supplier bidding toward data-driven offers that reduce friction and help both buyers and suppliers reach better outcomes faster.
Arkestro helps procurement teams influence more enterprise spend and uncover savings that traditional sourcing approaches often leave behind by applying predictive intelligence to how sourcing events are designed and executed.
We’re a hyper-growth company looking for people who take ownership and are comfortable working through complexity. This is a tremendous opportunity if you want to do meaningful work and help shape how large enterprises run procurement… Arkestro is a place where you can have a big impact. See Arkestro in action at arkestro.com.
About this Role
Our Director of Digital Marketing plays a key role in driving Arkestro’s growth and brand visibility. We’re looking for someone who goes beyond campaign execution—someone eager to experiment, innovate, and discover new ways to engage our audience and elevate the impact of our digital marketing. In our small, collaborative team, you’ll balance strategy and execution to scale our reach and impact.
Responsibilities
- Plan, execute, and optimize digital marketing campaigns across various channels (e.g. social media, email, SEO, paid advertising)
- Develop and implement SEO strategies e.g. improving organic search rankings (Google, LinkedIn, Supply Chain / Procurement digital sites)
- Manage and update the Arkestro website, including optimizing landing pages and website content for conversions; and, analyzing website traffic and user behavior to identify areas for improvement
- Build and refine lead funnels and nurturing workflows in CRM tools e.g. HubSpot, Salesforce
- Manage paid advertising campaigns (e.g., Google Ads, LinkedIn ads, 6sense ads)
- Track, analyze and report on campaign performance using data to guide experiments and make recommendations for improvement
- Manage a team of digital marketing consultants to execute and deliver against our business priorities
- Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications
- Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities
Qualifications
- 5+ years experience working in digital marketing, ideally for a SaaS company
- Experience with CRM, marketing automation, and analytics platforms (Hubspot is a must)
- Experience with Intent Marketing platforms such as Zoominfo, 6Sense, etc
- Proven track record of delivering projects on time for executive-level teams
- Ability to work in a fast-paced environment within a growth stage company and passion to work with disruptive technology
- Ability to prioritize, multi-task and manage time efficiently
- Exhibit a keen eye for detail in designing documents, website layouts, ads, and social media cards, ensuring visually appealing and on-brand assets.
Arkestro is committed to providing our employees with a benefits package designed to give you the flexibility you need to ensure a healthy life/work balance. Arkestro offers our employees great benefits and perks, including, but not limited to:
- Competitive salary and startup equity
- Medical, Dental, Vision insurance premiums covered up to 100% (employee only)
- 401K discretionary employer matching
- Unlimited PTO
- A remote-first team with regular opportunities to get together in person for team building, design sprints, and customer visits
- Annual budget of $1,000 for learning and professional development
- Diverse, inclusive, highly collaborative, and vibrant culture
Please note this job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and that additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands. Arkestro reserves the right to change duties, responsibilities and activities at any time with or without notice.