📌 Core Information
🔹 Job Title: Area Marketing Manager
🔹 Company: NetApp, Inc.
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-time, Hybrid (2 days in office per week)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Taipei office) required
🚀 Job Overview
Key aspects of this role include:
- Collaborating with Sales and Marketing to drive strategy and execution
- Managing marketing efforts to generate demand and support business growth
- Working closely with sales leadership and cross-functional marketing teams
- Budget management and allocation for the area
ASSUMPTION: This role requires a high level of collaboration and strategic thinking to align marketing efforts with sales objectives and market needs.
📋 Key Responsibilities
✅ Understand the area market opportunities and challenges, and align Taiwan area marketing strategy to meet sales organization needs
✅ Act as the single point of contact between sales leadership and marketing teams
✅ Collaborate cross-functionally to create a joint marketing plan for the area
✅ Manage area marketing budget and allocate resources effectively
✅ Identify marketing strategies to drive penetration in accounts and new logo acquisition
✅ Support the planning and execution of relevant sales plays
✅ Evaluate marketing effectiveness and drive best practices
✅ Demonstrate impact to the business as outlined in the business objectives
ASSUMPTION: This role requires a balance of strategic planning, project management, and execution skills to deliver against specific market requirements and opportunities.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in marketing, business, communications, or a related field
Experience: Strong and tenured experience in B2B marketing leadership roles, preferably from technology organizations
Required Skills:
- Strategic decision-making and leadership skills
- Problem-solving capabilities and ability to see the big picture
- Strong written and verbal communication skills
- Teamwork and collaboration skills
- Creativity and adaptability to implement programs based on business needs
- Ability to lead and influence in a matrix organization
- Ability to prioritize and drive progress amidst change
Preferred Skills:
- Fluency in Mandarin and English
- Experience in the Taiwan market
ASSUMPTION: While not explicitly stated, fluency in Mandarin and English is highly preferred for this role due to the local market requirements.
💰 Compensation & Benefits
Salary Range: NT$1,200,000 - NT$1,800,000 per year (Estimated based on industry standards for similar roles in Taiwan)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Paid time off and holidays
- Employee discounts on NetApp products
Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options (2 days in office per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Taiwan. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on data storage and management solutions
Company Size: 10,001+ employees, providing a large and established work environment with diverse opportunities
Founded: 1992, with a rich history and extensive experience in the data storage industry
Company Description:
- NetApp is a leading global data storage and management company
- Focuses on providing innovative solutions for hybrid cloud, data center, and edge environments
- Committed to helping customers maximize their data infrastructure's efficiency and performance
Company Specialties:
- Network storage
- Cloud computing
- Storage efficiency
- Information management
- Data storage and hybrid cloud
Company Website: www.netapp.com
ASSUMPTION: NetApp's extensive experience and large size provide a stable and well-resourced work environment, with opportunities for growth and development.
📊 Role Analysis
Career Level: Senior management, with the opportunity to influence and drive strategic marketing initiatives
Reporting Structure: Reports directly to the Regional Marketing Manager, with close collaboration with local sales leadership and cross-functional marketing teams
Work Arrangement: Hybrid, with a minimum of 2 days per week required in the Taipei office
Growth Opportunities:
- Potential career progression into regional or global marketing roles
- Expansion of skills and expertise through cross-functional collaboration and project exposure
- Opportunities to work with and learn from experienced marketing professionals
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office spaces with collaborative work environments
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is a bustling city with a mix of traditional and modern culture
- Known for its vibrant food scene, historic sites, and natural beauty
- Offers a high quality of life with excellent healthcare, education, and entertainment options
Work Schedule: Full-time, with flexible hours and remote work options (2 days in office per week)
ASSUMPTION: Taipei provides a dynamic and engaging work environment, with a rich cultural scene and high quality of life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral interviews with cross-functional stakeholders
- Final interview with the Regional Marketing Manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Cultural fit and alignment with NetApp's values
- Technical marketing knowledge and industry expertise
Application Tips:
- Highlight relevant marketing leadership experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive results
- Research NetApp's products, services, and competitors to showcase your industry knowledge
ATS Keywords: Marketing strategy, demand generation, sales alignment, budget management, cross-functional collaboration, marketing planning, project management, execution, Taiwan market, B2B marketing
ASSUMPTION: NetApp's application process is competitive and thorough, with a focus on assessing candidates' strategic thinking, communication, and cultural fit.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Workspace (G Suite)
- Microsoft Office Suite
- Social media platforms (LinkedIn, Facebook, Twitter)
ASSUMPTION: While not explicitly stated, these tools are commonly used in marketing roles within NetApp and the broader industry.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inventive
- United
- Accountable
- Passionate
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Results-focused and accountable
Self-Assessment Questions:
- How do you embody NetApp's core values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing plan or strategy?
- How do you approach collaborating with cross-functional teams to achieve shared goals?
ASSUMPTION: NetApp values candidates who align with their core values and can thrive in a collaborative, adaptable, and results-driven work environment.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Adapting to changes in market conditions and customer needs
- Balancing strategic planning with day-to-day project management and execution
- Working effectively in a matrix organization with cross-functional teams
ASSUMPTION: These challenges are common in senior marketing roles and require strong organizational skills, adaptability, and the ability to prioritize effectively.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the Taiwan market and requires a deep understanding of the local ecosystem
- This role offers a unique blend of strategic planning, project management, and execution responsibilities
- Career progression opportunities may include regional or global marketing roles within NetApp
ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities, setting it apart from other marketing positions.
📝 Sample Projects
- Developing and executing a marketing campaign to drive demand for a new product launch in the Taiwan market
- Analyzing market data to identify trends and opportunities, and developing targeted marketing strategies to capitalize on them
- Collaborating with sales leadership to create and implement a joint marketing plan that aligns with sales objectives and market needs
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Area Marketing Manager role.
❓ Key Questions to Ask During Interview
- How does this role fit into NetApp's overall marketing strategy for the Taiwan market?
- Can you describe the team structure and dynamics within the Taiwan office?
- How does NetApp support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does NetApp approach collaboration and communication with cross-functional teams and stakeholders?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing leadership experience and relevant skills
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive results
- Research NetApp's products, services, and competitors to showcase your industry knowledge
- Follow up with a polite email to the hiring manager one week after submitting your application, expressing your interest in the role and reiterating your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.