📌 Core Information
🔹 Job Title: Archipelago Paid Advertising Growth Manager
🔹 Company: Archipelago Companies
🔹 Location: Irvine, California
🔹 Job Type: Hybrid (4 days in-office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel paid media strategies
- Optimizing campaign performance and exceeding growth targets
- Collaborating with cross-functional teams to drive revenue growth
- Analyzing data and translating insights into actionable strategies
- Staying ahead of industry trends and privacy regulations
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Developing and executing multi-channel paid media strategies
✅ Optimizing campaign performance and exceeding growth targets
✅ Collaborating with cross-functional teams to drive revenue growth
✅ Analyzing data and translating insights into actionable strategies
✅ Staying ahead of industry trends and privacy regulations
✅ Managing daily budget allocations, campaign structure, and audience segmentation
✅ Evaluating and recommending new paid acquisition channels
✅ Maintaining a full-funnel marketing approach
✅ Conducting A/B and multivariate testing on ad creatives, messaging, and landing pages
✅ Implementing audience segmentation strategies to target high-value customer cohorts
✅ Optimizing creative placements, dynamic ad formats, and storytelling strategies
✅ Leveraging predictive modeling and lookalike audiences to scale high-performing customer segments
✅ Collaborating with inventory and demand forecasting teams to align media spend with product availability
✅ Working closely with ecommerce managers and merchandisers to develop demand-driving strategies
✅ Identifying opportunities for post-click optimization, improving landing page performance and checkout flow
✅ Overseeing the digital advertising tech stack, ensuring best practices in tracking, pixel health, and first-party data collection
✅ Implementing Meta Conversion API (CAPI), Enhanced Match Quality (EMQ), server-side tracking, and CDP integrations
✅ Staying ahead of privacy regulations, iOS updates, and cookieless tracking developments
✅ Collaborating with brand, creative, and retention teams to develop high-performing ad creative
✅ Providing creative performance insights to inform future campaign development and optimize ad messaging and storytelling
✅ Working with the internal team structure to submit creative requests for all digital advertising deliverables for each campaign
ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, or a related field
Experience: 5-7 years of experience in performance marketing with a focus on DTC brands and eCommerce growth
Required Skills:
- Proven day-to-day expertise in Meta, Google, TikTok Ads
- Experience managing $5M+ annual ad budgets with a focus on efficiency and scale
- Strong understanding of data analytics, attribution modeling, and incrementality measurement
- Ability to interpret complex data and translate insights into actionable strategies
- Knowledge of customer retention strategies, CRM marketing, and full-funnel marketing
- Familiarity with performance analytics platforms (Google Analytics, Triple Whale, Northbeam, Haus, Measured, etc.)
- Strong communication skills with the ability to collaborate across cross-functional teams
- Ability to work collaboratively with cross-functional teams
- Ability to implement and learn new systems and processes quickly
- Adaptability in a fast-paced, dynamic business environment
- Excellent communication and problem-solving skills
- Proficiency in Microsoft Excel, Google Sheets and other data analysis tools
- Effective presentation of information and strong verbal & written communication skills
- Goal-oriented, with high standards of honesty, ethics, and personal accountability
- Awareness of market trends and consumer tastes
- Prefer knowledge of lifestyle/footwear market
Preferred Skills:
- Experience with Snapchat Ads, X Ads, Linear and Connected TV, Print Catalog Distribution, OOH, Influencer Marketing, Applovin, and programmatic display advertising
ASSUMPTION: The ideal candidate will have a proven track record in performance marketing, with a strong focus on data-driven decision-making and a passion for continuous learning.
💰 Compensation & Benefits
Salary Range: $80,000 to $110,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.
Benefits:
- Complimentary chef prepared breakfast and lunch provided Monday - Thursday
- Generous product gift program and all brand discounts
- Growth opportunities within the Archipelago family of brands: OluKai, Kaenon, Melin, Roark
- Company bonus program
- 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
- Wellness program, including but not limited to in-office gym and group fitness classes
- Medical, Dental, Vision insurance in accordance with plan guidelines
- Company paid life insurance
- 401k with employer match in accordance with plan guidelines
- 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
- Paid beach and giveback days, bi annual team building events and other in person celebrations
- Work with talented and great people who share a love of the ocean lifestyle
- OluKai is a Certified B Corporation with paid company service days
- Dog friendly office
Working Hours: 40 hours per week, with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Archipelago Companies portfolio includes several successful consumer lifestyle brands, operating in the retail apparel and fashion industry. The company is known for its commitment to integrity and creating a culture of excellence.
Company Size: Archipelago Companies is a mid-sized company with 51-200 employees, providing a dynamic and growing work environment.
Founded: OluKai, one of the brands in the Archipelago portfolio, was founded in 2005.
Company Description:
- Archipelago Companies offers a unique work environment, combining a casual work atmosphere with intellectually challenging problems to solve
- The company provides regular beach days, an onsite wellness program, fresh gourmet breakfast and lunch prepared by an in-house chef, and a dog-friendly environment
- Archipelago Companies is headquartered in Orange County, CA, along with its partner brands Kaenon, melin, and Roark
Company Specialties:
- Consumer goods
- Premium footwear
- Hawaiian foundation
- Comfort story
Company Website: http://olukai.com/
ASSUMPTION: Working at Archipelago Companies offers a unique blend of professional development opportunities, a diverse and inclusive culture, and a strong commitment to community involvement through the Ama OluKai Foundation.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and a proven track record in performance marketing.
Reporting Structure: The Paid Advertising Growth Manager will report directly to the Vice President of Ecommerce and work closely with ecommerce leaders of each brand.
Work Arrangement: This is a hybrid role, with employees required to work on-site four days per week and remotely one day per week.
Growth Opportunities:
- This role offers the opportunity to make a significant impact in a fast-growing, omni-channel company
- Archipelago Companies provides growth opportunities within its family of brands, allowing employees to advance their careers within the organization
ASSUMPTION: This role is well-suited for a motivated, data-driven marketing professional seeking to grow their career in a dynamic, fast-paced environment.
🌍 Location & Work Environment
Office Type: The Archipelago Companies headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 10 Faraday, Irvine, CA 92618, US
Geographic Context:
- Irvine, California, is located in Orange County, approximately 40 miles southeast of Los Angeles
- The area offers a mix of urban and suburban living, with a mild Mediterranean climate
- Irvine is known for its high-quality schools, diverse cultural attractions, and numerous outdoor recreation opportunities
Work Schedule: The work schedule for this role is Monday through Friday, with flexible scheduling options available.
ASSUMPTION: The Irvine office provides a comfortable and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Applicants can expect a multi-step interview process, including phone screens, behavioral interviews, and skill assessments
- The process may also include a final round with key stakeholders or a panel interview
Key Assessment Areas:
- Candidates should be prepared to discuss their experience with performance marketing, data analysis, and campaign optimization
- Interviewers will also assess the candidate's problem-solving skills, communication abilities, and cultural fit
Application Tips:
- Highlight relevant experience and achievements in performance marketing, data analysis, and campaign optimization
- Tailor your resume and cover letter to emphasize your skills and experience related to the specific role and company
- Prepare for behavioral interview questions by reflecting on past experiences and how they have prepared you for this role
- Research the company and its brands to demonstrate your understanding of their products, market position, and company culture
ATS Keywords: Paid Advertising, Performance Marketing, Data Analysis, Attribution Modeling, Audience Segmentation, Ecommerce Growth, Campaign Optimization, Budget Management, Customer Acquisition, Retention Strategies, Analytics Tools, Problem Solving, Communication Skills, Adaptability
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Paid Media & Ad Management Platforms (Meta, Google, and TikTok Ads Managers)
- Analytics & Attribution Tools (GA4, Northbeam, Triple Whale, Haus, Measured, Segment, Amplitude, Mixpanel, etc.)
- Audience Segmentation & Retargeting (Klaviyo, Postscript, Heap Analytics, etc.)
- First Party Signal ID Matching tools: (Black Crow, Elevar, Blotout, Aimerce, etc.)
- Creative and Landing Page Analysis (Motion App, Fermat, Marpipe, Unbounce, Hot Jar, Clarity, etc.)
ASSUMPTION: The tools and technologies listed are commonly used in the performance marketing industry and are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Sustainability
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do your personal values align with the company's core values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach learning new tools or technologies to improve your performance in a role?
ASSUMPTION: The ideal candidate for this role will possess a strong work ethic, a passion for continuous learning, and a commitment to the company's core values.
⚠️ Potential Challenges
- Managing a large annual ad budget requires strong budget management skills and a keen eye for detail
- Keeping up with industry trends and privacy regulations can be challenging, as the digital advertising landscape is constantly evolving
- The hybrid work arrangement may present challenges in maintaining productivity and work-life balance
- The competitive nature of the performance marketing industry can lead to high stress and long hours during peak periods
- Collaborating with multiple brands and cross-functional teams may require strong communication and project management skills
ASSUMPTION: The challenges listed are common to roles in the performance marketing industry and can be mitigated with strong time management, communication, and problem-solving skills.
📈 Similar Roles Comparison
- This role differs from other performance marketing positions in its focus on omni-channel paid advertising strategies and its requirement for experience managing large ad budgets
- The role also places a strong emphasis on data analysis, attribution modeling, and customer retention strategies
- Compared to related roles, this position offers a unique opportunity to work with a portfolio of successful consumer lifestyle brands and contribute to their continued growth and success
ASSUMPTION: This role is well-suited for a performance marketing professional seeking to advance their career in a dynamic, fast-growing company with a strong commitment to data-driven decision-making and continuous learning.
📝 Sample Projects
- Developing and executing a multi-channel paid media strategy to drive revenue growth for a new product launch
- Optimizing campaign performance and reducing CAC for an established brand's acquisition funnel
- Implementing a full-funnel marketing approach to improve customer retention and maximize LTV
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Paid Advertising Growth Manager may be expected to lead or contribute to in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven decision-making and how it is applied to paid advertising strategies?
- How does the company support the professional development of its marketing team members?
- Can you provide an example of a successful cross-functional collaboration project between the marketing and ecommerce teams?
- How does the company approach customer retention and maximizing LTV for its brands?
- What are the key performance indicators (KPIs) used to measure the success of paid advertising campaigns, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's approach to performance marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Archipelago Companies careers page
- Tailor your resume and cover letter to highlight your relevant skills and experience
- Prepare for the interview process by researching the company and its brands, and reflecting on your past experiences and achievements in performance marketing
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.