📌 Core Information
🔹 Job Title: Product Marketing Manager (Mobile)
🔹 Company: Razer Inc.
🔹 Location: Irvine, California, United States
🔹 Job Type: Full-Time
🔹 Category: Gaming & Electronics
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global product strategy and marketing for Razer’s Mobile and Wearables category
- Driving growth and profitability through comprehensive marketing plans and successful product launches
- Collaborating with cross-functional teams to achieve business objectives
- Representing Razer at public-facing events and customer meetings
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams to drive product success in a fast-paced, competitive market.
📋 Key Responsibilities
✅ Lead the development and execute global marketing launches and category sustain plans for the Razer mobile gaming category
✅ Responsible for BU category forecasts, tracking, and revenue for the worldwide mobile gaming category, P&L management, and drive-to-goal actions
✅ Own the consumer-facing product roadmaps for the mobile gaming category at Razer
✅ Responsible for all product marketing and product management functions of the Razer mobile and wearables product category
✅ Lead development of comprehensive launch plans for new product launches, present to internal stakeholders, and drive execution of plans at a detailed level
✅ Support PR teams through participation, effectively communicate with the outside press, and represent the category, products, and company as required
✅ Ensure mobile and wearables category preparation and delivery of on-time marketing assets for worldwide sales and communications channels
✅ Responsible for the development of global marketing plans and reports for mobile gaming product lines to summarize key activities driving revenue and unit growth to meet targets
✅ Lead the strategy development and execution of mobile gaming product marketing activities for all regions, working closely with global and regional cross-functional teams
✅ Function as global mobile and wearables product marketing point of contact for internal stakeholders including sales, regional marketing teams, PR, community, technical support, business development, operations, and finance
✅ Represent Razer at public-facing events, and customer, and partner meetings, as requested
✅ Attend relevant trade shows, join, and lead meetings, work the booth, and meet partners
✅ Global product category expert for all technical-related questions related to mobile and wearables products and accessories
ASSUMPTION: This role requires a strong understanding of the mobile gaming and wearables market, as well as the ability to analyze data and make informed decisions to drive product success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 5 years of experience in category or product marketing in the consumer electronics industry; gaming hardware is highly preferred with experience in mobile gaming, VR, and/or wearables a big plus
Required Skills:
- Proven experience leading roadmap development and GTM execution of consumer technology products with a track record of successful launches
- Experience leading the development and overseeing the execution of global product marketing plans
- Experience with gaming or consumer electronics sales channels: retail, carrier, direct, online, and distribution
- Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
- Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success
- Can work independently, prioritize, and handle multiple tasks and projects concurrently
- Strong administrative, organizational, and communication skills including ability to successfully interact with executive management
- Experience in working in a Global company leading cross-functional international project teams with responsibility for the output of non-directly managed colleagues
- Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint
Preferred Skills:
- Fluency in additional languages
- Experience with gaming or consumer electronics sales channels in Asia
ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on gaming hardware and a proven track record of driving product success in a competitive market.
💰 Compensation & Benefits
Salary Range: $93,600.00 - $165,000.00 per annum
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee discounts on Razer products
Working Hours: Full-time, Monday to Friday, with some flexibility for meetings and events
ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Manager role in the consumer electronics industry, with a focus on gaming hardware. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Razer operates in the competitive gaming and consumer electronics market, focusing on high-performance gaming peripherals, Blade gaming laptops, and software platforms
Company Size: Razer is a medium-sized company with approximately 1,000-5,000 employees, providing a dynamic and collaborative work environment
Founded: Razer was founded in 2005 and is headquartered in Irvine, California, with additional offices worldwide
Company Description:
- Razer is the world’s leading lifestyle brand for gamers
- The company designs and builds the world’s largest gamer-focused ecosystem of hardware, software, and services
- Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops
Company Specialties:
- Gaming Peripherals
- Gaming Systems
- Software Ecosystems
- Internet of things
- Android
- iOS
- Wearable
- Audio products
- Consumer Electronics
- Home Entertainment
- Virtual Reality
- Mobile
- Open Source
- x86
- and WDM
Company Website: https://www.razer.com
ASSUMPTION: Razer is a well-established company in the gaming and consumer electronics industry, with a strong focus on innovation and high-quality products. The company's success is driven by its commitment to understanding and serving the needs of its global fan base.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with the potential for growth into management or leadership positions
Reporting Structure: The Product Marketing Manager reports directly to the head of the Mobile, Console, and Streaming Division
Work Arrangement: This role is on-site, with some flexibility for remote work as needed
Growth Opportunities:
- Advancement into management or leadership roles within the marketing organization
- Expansion of responsibilities to include additional product categories or regions
- Development of expertise in emerging technologies and market trends
ASSUMPTION: This role offers significant opportunities for career growth and development within Razer's global organization.
🌍 Location & Work Environment
Office Type: Razer's Irvine office is a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): 9 Pasteur Suite 100, Irvine, CA 92618-3817, US
Geographic Context:
- Irvine is located in Orange County, California, approximately 40 miles southeast of Los Angeles
- The area is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters
- Irvine is home to a diverse range of industries, including technology, healthcare, and education
Work Schedule: Full-time, Monday to Friday, with some flexibility for meetings and events
ASSUMPTION: Irvine offers a comfortable work-life balance, with easy access to outdoor activities, cultural attractions, and a variety of housing options.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and presentation skills
- Cross-functional collaboration and leadership
- Industry knowledge and market trends
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on product marketing and gaming industry experience
- Tailor your cover letter to demonstrate your understanding of Razer's products and market position
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
- Research Razer's products, competitors, and market trends to show your enthusiasm and preparation for the role
ATS Keywords: Product Marketing, Mobile Gaming, Wearables, Go-To-Market Strategy, Roadmap Development, P&L Management, Marketing Plans, Cross-Functional Collaboration, Consumer Electronics Sales, Digital Marketing, Public Relations, Event Representation, Technical Expertise, Organizational Skills, Communication Skills, Microsoft Office
ASSUMPTION: Razer's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the company's long-term success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in a range of tools and technologies, with a focus on marketing, project management, and design software.
👔 Cultural Fit Considerations
Company Values:
- For Gamers. By Gamers.
- Razer people are passionate about games and have a deep understanding of the gaming lifestyle.
- Razer fosters a culture of innovation, creativity, and continuous learning.
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Fast-paced and dynamic, with a focus on driving results and meeting deadlines
- Data-driven and analytical, with a focus on informed decision-making and continuous improvement
Self-Assessment Questions:
- Do you have a passion for gaming and a deep understanding of the gaming lifestyle?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you have strong analytical skills and a data-driven approach to decision-making?
ASSUMPTION: Razer's culture is driven by its commitment to understanding and serving the needs of its global fan base, with a focus on innovation, creativity, and continuous learning.
⚠️ Potential Challenges
- The gaming and consumer electronics market is highly competitive, with a constant need to innovate and stay ahead of trends
- Razer's global presence requires effective cross-functional collaboration and communication across time zones
- The role may require travel to attend industry events, trade shows, and customer meetings
- The fast-paced nature of the role may require working outside of standard business hours to meet deadlines
ASSUMPTION: These challenges are inherent to the dynamic and competitive nature of the gaming and consumer electronics industry, and successful candidates will be able to thrive in this environment.
📈 Similar Roles Comparison
- Product Marketing Manager (Mobile) vs. Product Marketing Manager (Console):
- The Mobile role focuses on mobile gaming and wearables, while the Console role focuses on gaming consoles and accessories
- The Mobile role may require more experience with mobile gaming trends and market dynamics
- The Console role may require more experience with console gaming trends and market dynamics
- Gaming Industry vs. Consumer Electronics Industry:
- The gaming industry is a niche market with a passionate and dedicated fan base
- The consumer electronics industry is a broader market with a diverse range of products and customers
- The gaming industry may offer more opportunities for specialization and deep expertise
- Senior Individual Contributor vs. Manager:
- As a senior individual contributor, the Product Marketing Manager (Mobile) is responsible for driving results through their own efforts
- As a manager, the role may involve leading a team and driving results through the efforts of others
- The transition from senior individual contributor to manager requires strong leadership and team-building skills
ASSUMPTION: These comparisons highlight the unique aspects of the Product Marketing Manager (Mobile) role and the gaming industry, as well as the opportunities for career growth and development within Razer.
📝 Sample Projects
- Developing a comprehensive marketing plan for the launch of a new mobile gaming accessory, including market research, competitive analysis, and go-to-market strategy
- Creating and executing a global marketing campaign for an existing mobile gaming product, with a focus on driving revenue growth and expanding market share
- Conducting a product roadmap review and prioritization exercise to ensure alignment with market trends and customer needs
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Product Marketing Manager (Mobile) in driving product success and market growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing organization and company strategy?
- What are the most significant challenges facing the mobile gaming category, and how can this role address them?
- How does Razer support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These key questions help candidates understand the role's expectations, priorities, and opportunities for growth and development within Razer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, with a focus on product marketing and gaming industry experience
- Write a cover letter that demonstrates your understanding of Razer's products and market position, and your enthusiasm for the role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
- Research Razer's products, competitors, and market trends to show your preparation and interest in the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.