Head of Growth / Demand Gen
Leadership Growth Marketing role at AllSpice. San Francisco · full-time · $180,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own AllSpice's full demand gen strategy end to end, tied to pipeline and revenue targets
- Build consistent inbound and outbound pipeline you're accountable for on quality and velocity
- Lift conversion across the funnel, especially nurture and lead-to-opportunity handoff
- Stand up and scale at least two new repeatable pipeline channels beyond current motions
- Run experiments and funnel analytics, then launch and iterate campaigns hands-on
What you bring
- A track record owning enterprise demand gen and building predictable, repeatable pipeline
- Comfort running the whole span from setting strategy to executing yourself
- Sharp analytical skills to diagnose funnel data and turn it into action
- A deliberate testing habit and bias toward action in messy early-stage settings
- Either experience marketing to engineers and developers, or genuine drive to learn a technical product fast
Who this fits
This suits a hands-on operator who wants direct ownership and reports straight to the CEO. It is a player-coach role, so you'll set strategy and also run campaigns yourself, with openness to leading a small team. Based in San Francisco on a hybrid schedule of two to three days a week. Pay runs 180,000 to 200,000 dollars a year plus equity.
From the employer
Location: San Francisco (Hybrid schedule)
Location policy: Hybrid (2-3x/week)
Employment type: Full-time
About AllSpice
At AllSpice, we're building a platform for hardware engineering teams to collaborate, automate, and supercharge their workflows. By applying proven software development principles and AI technology to the hardware lifecycle, we’re redefining how a $6.5B+ industry designs, builds, and collaborates - powering innovation across electronics teams worldwide.
Read more about us in TechCrunch here, and our latest Series A announcement here!
We’re entering a high growth phase and are looking for a Head of Growth and Demand Gen to own and scale one of its most critical growth levers going forward—enterprise demand & pipeline generation. This person will play a mission-critical role in the company's trajectory, and will be responsible for building a best-in-class, predictable, and repeatable enterprise demand gen machine.
About the Role
This is a role that's a high-impact, hands-on leadership opportunity for an operator who thrives in early-stage environments and wants direct ownership over outcomes. Reporting to the CEO, this role will own the design, execution, and continuous optimization of AllSpice’s end-to-end demand strategy—building a predictable, repeatable enterprise pipeline that supports the company’s growth.
This is a player–coach role by design. The right candidate will be as comfortable diagnosing funnel performance and setting strategy as they are rolling up their sleeves to launch campaigns, test channels, and iterate quickly based on data. Success in this role will be measured by pipeline quality, velocity, and consistency, with clear ownership of demand and accountability for revenue impact, not activity or vanity metrics.
What You’ll Do
Enterprise Demand Generation: Design, execute, and optimize AllSpice’s end-to-end demand generation strategy in support of pipeline and revenue goals.
Predictable Pipeline: Deliver consistent, scalable inbound and outbound pipeline with clear accountability for quality, velocity, and performance.
Funnel Optimization: Improve conversion across the funnel, with particular focus on lead nurture and lead-to-opportunity conversion.
Channel Expansion: Establish and scale at least two additional, repeatable pipeline channels beyond existing core motions.
Experimentation & Analytics: Implement strong experimentation frameworks and funnel analytics to inform channel mix, conversion, and efficiency.
Hands-On Execution: Roll up your sleeves to launch campaigns, run tests, and iterate quickly based on results.
Cross-Functional Partnership: Work closely with Product Marketing, Sales, and Product & Engineering to align demand efforts with revenue outcomes.
What We’re Looking For
Proven experience owning enterprise demand generation, with a track record of building predictable, repeatable pipeline.
Strong experimentation mindset: You test deliberately, learn quickly, and apply insights to improve results (“no same mistake twice”).
Comfortable operating end-to-end, from strategy through hands-on execution.
Highly analytical; able to diagnose funnel performance and translate data into action.
Bias toward action; you get things done in ambiguous, early-stage environments.
Highly organized, with a high bar for quality and attention to detail.
Open to leading and developing a small team, including setting expectations and driving performance.
Experience marketing to technical audiences (e.g., engineers, developers) or a demonstrated ability and genuine desire to learn quickly and engage deeply with a technical product and buyer.
Bonus Points
Able / willing to lead and developing a small team, including setting expectations and driving performance.
Background in developer tools, infrastructure, or bottoms-up SaaS is a plus.
Prior experience at an early stage startup or category defining company
Benefits
Competitive salary and equity
Top-tier health, dental, and vision insurance plans
Flexible PTO and remote work policy
Home + in-office equipment stipends
Annual company-wide off-sites and GTM team retreat
An opportunity to make a meaningful impact at a fast-growing company alongside a smart, supportive, and motivated team