M

Affiliate Marketing Associate

Minted
Full-time
On-site
San Francisco, California, United States
๐Ÿ”— Affiliate Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Affiliate Marketing Associate

๐Ÿ”น Company: Minted

๐Ÿ”น Location: San Francisco, California, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿ”— Affiliate Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As an Affiliate Marketing Associate at Minted, you'll play a crucial role in accelerating new customer acquisition through the company's affiliate program. This position offers a unique opportunity to drive growth across key product categories including Holiday, Wedding, Baby & Kids, and Art. You'll manage publisher relationships, analyze performance metrics, and collaborate cross-functionally to achieve revenue targets and customer acquisition goals.

ASSUMPTION: Based on the description stating this role is "ideal for someone who is interested in building a career in marketing," this appears to be a growth-oriented position that could lead to advancement within Minted's marketing department.


๐Ÿ“‹ Key Responsibilities

  • โœ… Drive recruitment, activation, and management of affiliate publishers to hit traffic, revenue growth, and new customer acquisition goals
  • โœ… Manage end-to-end affiliate relationships from acquisition to ongoing support
  • โœ… Measure and manage affiliate recruitment, activation, and engagement metrics
  • โœ… Execute affiliate campaigns including managing timelines, spend, ROI, promotions, and messaging strategies
  • โœ… Analyze performance data and develop action plans based on findings
  • โœ… Partner with analytics team to improve reporting capabilities and understand key metrics (LTV, new/repeat customer mix)
  • โœ… Collaborate with creative team on marketing copy and assets for campaigns
  • โœ… Gather performance insights and create feedback loops with creative partners
  • โœ… Manage relationships with agencies and vendors
  • โœ… Communicate results clearly to executives and team members
  • โœ… Create organization-wide visibility into marketing learnings and impact
  • โœ… Work cross-functionally with category managers, product, engineering, creative, and analytics teams

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree required

Experience: 2-4 years of affiliate marketing experience

Skills:

  • Strong analytical abilities and data analysis skills
  • Excellent communication skills
  • Outstanding follow-up, follow-through, and time management
  • Exceptional attention to detail and organizational abilities
  • Fast learner with excellent listening skills
  • Knowledge of marketing trends and emerging media opportunities
  • Excel modeling and data analysis proficiency

Preferred Skills:

  • Experience working with influencers
  • Digital marketing or DTC e-commerce experience

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $69,026 - $90,597 (San Francisco Bay Area)

Benefits:

  • Medical, Dental, and Vision Benefits
  • Employer Funded Health Savings Account
  • 10 Paid Holidays
  • Paid Time Off and Sick Leave
  • Paid Parental Leave
  • Employer Paid Wellbeing Apps (e.g., Headspace and Calm)
  • Monthly Gym/Wellness Reimbursement
  • 401(k) retirement savings plan
  • Employer Funded Commuter Benefits
  • Employee Discount
  • Friends and Family Discount

Industry Comparison: This compensation package appears competitive for affiliate marketing roles in the San Francisco Bay Area, particularly with the comprehensive benefits package offered.

ASSUMPTION: The salary range reflects San Francisco's high cost of living and seems aligned with mid-level marketing positions at venture-backed companies in the area.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Minted is an established e-commerce marketplace that connects independent artists with consumers worldwide. The company has delivered art, stationery, and textiles to over 75 million homes globally.

Company Size: Approximately 350+ full-time employees, with additional seasonal workers during holidays

Company Stage: Growth-stage company with significant funding ($300M+ raised from top-tier investors including Benchmark Capital, T. Rowe Price, and Permira)


๐Ÿ“Š Role Analysis

Career Level: Mid-level position (based on the 2-4 years experience requirement)

Reporting Structure: Not specifically stated

Team Size/Composition: Not specifically stated

Growth Opportunities: The listing specifically mentions this role is "ideal for someone who is interested in building a career in marketing," suggesting potential for advancement within Minted's marketing department

ASSUMPTION: Given the cross-functional nature of the role and exposure to executives, this position likely offers good visibility and opportunities for career development within the marketing organization.


๐ŸŒ Location & Work Environment

Office Type: Not explicitly stated, but appears to be in-office based on commuter benefits

Geographic Context: San Francisco is a major tech hub with a high cost of living but offers extensive networking opportunities in the e-commerce and digital marketing space

Work Schedule: Not specifically stated

Regional Considerations: San Francisco offers a vibrant professional community for marketers but requires navigating the Bay Area's high living costs

ASSUMPTION: Based on the mention of commuter benefits, this role likely requires at least some in-office presence at Minted's San Francisco headquarters.


๐Ÿ’ผ Interview & Application Insights

Typical Process: E-commerce and marketing positions typically involve resume screening, phone screens, skills assessments (possibly data analysis or marketing case studies), and multiple rounds of interviews with team members and stakeholders

Key Assessment Areas: Analytical abilities, communication skills, affiliate marketing knowledge, performance marketing experience, collaborative abilities, and attention to detail

Application Tips: Highlight quantifiable marketing results, experience with affiliate networks/platforms, and data analysis capabilities. Showcase examples of successful publisher relationships and campaign management

ATS Keywords: affiliate marketing, publisher management, performance marketing, ROI analysis, customer acquisition, e-commerce, digital marketing, campaign management, analytics, Excel modeling

ASSUMPTION: These insights are based on standard interview processes for similar marketing roles at technology and e-commerce companies.


๐Ÿ› ๏ธ Tools & Technologies

  • Excel/spreadsheet modeling tools
  • Affiliate networks and platforms (likely ShareASale, CJ Affiliate, Rakuten, Impact, etc.)
  • Marketing analytics platforms
  • Campaign tracking tools

ASSUMPTION: While specific tools aren't mentioned in the listing, these are standard technologies used in affiliate marketing roles. The job description's emphasis on data analysis suggests strong Excel skills are particularly important.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Minted values creativity, supporting independent artists, design excellence, and community. The company aims to discover and promote independent creative talent

Work Style: The listing suggests a collaborative, data-driven, and results-oriented environment with cross-functional partnerships

Self-Assessment: Candidates should consider:

  • Do you thrive in environments that blend creative and analytical work?
  • Are you comfortable managing relationships with external partners (publishers)?
  • Do you enjoy translating data insights into actionable marketing strategies?
  • Are you passionate about art, design, and supporting independent creators?

ASSUMPTION: These cultural elements are inferred from Minted's company description, which emphasizes supporting independent artists and delivering high-quality design products.


โš ๏ธ Potential Challenges

The role involves managing multiple responsibilities across publisher recruitment, campaign execution, analytics, and cross-functional coordination. This breadth may require excellent prioritization skills. Additionally, the emphasis on "aggressive" growth targets suggests performance pressure and potentially demanding goals.

ASSUMPTION: These potential challenges are inferred from the wide range of responsibilities and the growth-focused nature of the role.


๐Ÿ“ˆ Similar Roles Comparison

This Affiliate Marketing Associate role is focused on publisher management and program growth, similar to other affiliate marketing positions. However, it appears to have broader responsibilities than some entry-level affiliate roles, including significant analytics components and executive-level reporting. The role differs from general digital marketing positions by specifically focusing on the affiliate channel rather than managing multiple marketing channels.

ASSUMPTION: This comparison is based on standard structures of marketing teams and affiliate marketing positions at similar e-commerce companies.


๐Ÿ“ Sample Projects

  • Developing a strategy to recruit and onboard new content publishers in the wedding category to drive Q4 growth
  • Analyzing performance data across publisher types to optimize commission structures
  • Building a reporting dashboard to track new customer acquisition costs and ROI by publisher segment
  • Creating a seasonal promotional calendar for affiliate partners aligned with key sales periods

ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.


โ“ Key Questions to Ask During Interview

  • How do you measure success for the affiliate program at Minted? What are the primary KPIs?
  • What is the current mix of affiliate partners, and which segments present the greatest growth opportunities?
  • How does the affiliate channel integrate with Minted's broader marketing strategy?
  • What are the biggest challenges currently facing the affiliate program?
  • How does the marketing team collaborate with other departments like product and creative teams?
  • What opportunities for professional development and advancement exist within Minted's marketing organization?

ASSUMPTION: These questions are suggested based on the role type and would need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

1. Tailor your resume to highlight relevant affiliate marketing experience, analytical skills, and quantifiable results from previous roles

2. Prepare a portfolio of affiliate campaigns you've managed, including performance metrics and growth strategies (if applicable)

3. Research Minted thoroughly, including their product lines, target audience, and affiliate program (if publicly visible)

4. Connect with current or former Minted employees on LinkedIn to gain insights about the company culture

5. Optimize your application by incorporating key terms from the job description, especially around affiliate marketing, performance analysis, and publisher management

6. Prepare specific examples that demonstrate your analytical abilities, attention to detail, and success in driving growth through affiliate partnerships