Marketing Specialist
Adams Clinical Open · verified Aug 2, 2026 Mid-level Marketing (General) role at Adams Clinical. United States · full-time · $65,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and adjust paid campaigns across Google, Meta, Reddit, TikTok, Bing, Nextdoor and LinkedIn ad platforms
- Report on advertising performance across the full funnel and flag where to grow
- Create and test ads for evergreen work as well as new studies and locations
- Keep the website, listings and other web properties in good shape and suggest fixes
- Support the sponsor and IRB approval process for creative
What you bring
- One to three years in a digital marketing role
- Hands-on management of large budgets across several self-serve ad platforms
- Comfort with Excel, Salesforce reporting, and CMS tools like Wordpress, Squarespace or Instapage
- Ability to write ad copy and handle basic design in Canva or similar
- A grasp of metrics like CPC, CPA, ROI, ROAS and conversion rate, plus a four-year degree
Who this fits
This suits a mid-level digital marketer who likes hands-on media buying and performance analysis in a fast-growing company. You'll work closely with senior marketers and executives in the clinical research space. The role is hybrid out of Watertown, MA, and requires proof of authorization to work in the United States.
From the employer
Join Us in Shaping the Future of Clinical Research
Adams Clinical is a leading clinical trial site network committed to accelerating the development of life-changing medicines. Our mission is simple: deliver uncompromising data quality, safety, and diverse enrollment to advance healthcare. Our vision is to set the gold standard for clinical trial excellence. We believe our people make the difference. Guided by our core values—Scientific Rigor, Operational Excellence, Commitment to Sponsors and Participants, and Authentic Collaboration—we create an environment where meaningful work drives meaningful change.
At Adams Clinical, you’ll find:
- A culture of respect, transparency, and continuous improvement
- Opportunities for professional growth and learning
- A team dedicated to improving lives through innovation and integrity
If you’re passionate about making an impact in clinical research and want to be part of a collaborative, mission-driven organization, we’d love to have you on our team.
Job Role
The Digital Marketing Specialist will be responsible for helping to achieve company growth and profitability goals via implementation of improvements to marketing campaigns, performance analysis, and support for ongoing development to company marketing strategy. This position offers significant opportunities to work closely with management and executives and to perform a crucial role at a rapidly growing company.
This is hybrid position at our main location in Watertown, MA.
Key Responsibilities
- Collaborate with senior marketer and the recruitment team to achieve company goals via search, display, video, and social media advertising
- Media buying: build and update campaigns in Google, Meta, Reddit, TikTok, Bing, Nextdoor, and LinkedIn self-serve ad platforms
- Performance analysis: analyze and report on full-funnel advertising performance; identify opportunities for improvement and growth
- Creative development: develop, create, and test ads for evergreen campaigns, as well as new studies and locations
- Maintain and make suggestions for improvements to the Adams Clinical website, company listings, online participant reviews, and other web properties
- Assist in management of sponsor and IRB creative approval and revision process
- Stay apprised of digital trends and tools: bring new opportunities, products, and placements to the team to help grow, strengthen, and diversify ad campaigns
Job Requirements:
- 1-3 years of experience in a digital marketing role
- Experience managing large budgets across multiple ad platforms
- Extensive hands-on experience with self-serve online ad platforms
- Familiarity and comfort using Microsoft Excel
- Experience using Wordpress, Squarespace, Instapage, or an equivalent content management system to design and optimize landing pages
- Experience writing ad copy and executing on basic design work in Canva or an equivalent
- Understanding of key digital marketing metrics (CPC, CPA, ROI, ROAS, conversion rate, etc.)
- Prior experience performing full-funnel marketing analysis and cohort analysis based on lead age, platform, location, etc.
- Familiarity and comfort with Salesforce functionality and reporting
- Strong written and verbal communication skills
- Excellent organizational and time management skills: detail-oriented, proactive, and calm under pressure
- Bachelor’s degree from a 4-year college
Salary: $65,000 - $80,000
Benefits:- 401(k) matching
- Medical, Dental, & Vision insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
Adams Clinical is committed to being an equal opportunity and affirmative action employer. We focus on hiring and nurturing top talent. All employment decisions, including recruitment, hiring, promotion, compensation, transfer, training, discipline, and termination, are made based on the candidate's or employee's qualifications relevant to the position. These decisions are made without regard to age, sex, sexual orientation, gender identity or expression, genetic information, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally protected status.
In compliance with federal law, all individuals hired must, as a condition of employment, provide documentation verifying their identity and authorization to work in the United States and complete Form I-9 within the required timeframe. Adams Clinical participates in E-Verify to confirm employment eligibility.