π Core Information
πΉ Job Title: Product Marketing Manager
πΉ Company: Nexthire
πΉ Location: SΕ«rat, GujarΔt, India
πΉ Job Type: Full-time
πΉ Category: π¦ Product Marketing
π Essential Job Details
π Job Overview
Nexthire is seeking an experienced Product Marketing Manager specializing in mobile app marketing to develop and execute strategies that drive app downloads, user engagement, and retention. This role will focus on planning and managing paid advertising campaigns across multiple platforms to increase app adoption and user engagement while analyzing performance metrics to optimize marketing efforts.
ASSUMPTION: Based on the job description mentioning "Zebra Learn" in the title but "Nexthire" as the company, I assume Nexthire is either the hiring agency or the parent company, and the role is for their product "Zebra Learn" which appears to be a mobile application. The job type is assumed to be full-time based on the seniority level (6+ years experience) and comprehensive responsibilities.
π Key Responsibilities
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Establish, implement, and measure mobile app paid advertising initiatives to drive adoption and engagement
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Manage online advertising and display campaigns, particularly third-party app advertising campaigns with mobile ad networks
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Plan, execute, and manage daily content across various channels (local and international), including social media and mobile app videos
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Create strategies for growth via paid channels with bold and innovative ideas
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Execute advertising campaigns, optimize performance, analyze traffic data, and solve problems
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Track attribution and analyze key metrics including cost to acquire, traffic quality by source, and return on investment
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Provide comprehensive performance reporting and analysis on all mobile marketing campaigns
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Identify and manage new and existing content providers, including individuals and financial corporates
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Drive new customer acquisition via the mobile app
π― Required Qualifications
Education: Not specified
Experience: 6+ years of experience, with at least 4+ years in App Marketing/digital marketing/financial editorial/Content Management
Skills:
- Experience in Mobile App marketing, UAC and app install campaigns on platforms like Google, Facebook, Apple Search Ads
- Proficiency with mobile attribution and analytics tools such as Google Analytics, Appsflyer, Clevertap
- Experience in paid mobile app marketing, digital marketing, display and search marketing
- Understanding of Lifetime Value (LTV) concepts and applications
- Proven track record in delivering customer acquisition growth and optimization
- Data-driven mindset with excellent analytical and problem-solving skills
ASSUMPTION: While a specific degree is not mentioned, roles at this level typically require a bachelor's degree in Marketing, Business, or a related field. This is not stated explicitly, so candidates without formal degrees but with equivalent experience may still be considered.
π° Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Product Marketing Manager roles in Surat, Gujarat with 6+ years of experience typically command salaries above the regional average for marketing positions, especially given the specialized mobile app marketing focus.
ASSUMPTION: The compensation for this role likely aligns with mid to senior-level product marketing positions in Gujarat's technology sector. Based on regional standards, such roles typically offer competitive packages including health insurance, retirement benefits, and possibly performance bonuses, though none are explicitly mentioned in the listing.
π Applicant Insights
π Company Context
Industry Position: Based on the focus on mobile app marketing, Nexthire appears to operate in the educational technology sector with their Zebra Learn product.
Company Size: Not provided
Company Stage: Not provided
ASSUMPTION: Given the structured approach to marketing and the emphasis on metrics and growth, Nexthire is likely a growth-stage company with an established product seeking to scale its user base. The focus on both local and international channels suggests the company has global aspirations or presence.
π Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential for growth into strategic marketing leadership positions
ASSUMPTION: With the requirement of 6+ years of experience and the breadth of responsibilities, this is a senior individual contributor role, likely reporting to a Marketing Director or Head of Growth. The role appears to offer significant autonomy and potential to shape marketing strategy, suggesting good potential for career advancement.
π Location & Work Environment
Office Type: Not specified
Geographic Context: Surat is Gujarat's commercial and economic center, with a growing technology sector. Cost of living is moderate compared to India's larger tech hubs.
Work Schedule: Not specified
Regional Considerations: Surat offers good quality of life with lower costs than major metros like Mumbai or Bangalore. The city has been developing its technology infrastructure, making it an emerging tech destination in western India.
ASSUMPTION: Given the location specification and lack of remote work mention, this position is likely office-based in Surat, following standard business hours. The job may involve occasional coordination with international teams or partners based on the mention of international channels.
πΌ Interview & Application Insights
Typical Process: For senior marketing roles in Indian tech companies, the interview process typically includes an initial screening call, a detailed marketing experience discussion, possibly a case study or marketing plan presentation, and final rounds with senior leadership.
Key Assessment Areas: Mobile app marketing expertise, campaign management experience, analytical skills, strategic thinking, and results orientation.
Application Tips: Highlight specific metrics from previous mobile app marketing campaigns, including user acquisition costs, retention rates, and ROI. Demonstrate experience with the specific tools mentioned (Google Analytics, Appsflyer, Clevertap).
ATS Keywords: App marketing, UAC, user acquisition, mobile attribution, Appsflyer, Clevertap, Google Analytics, paid media, app store optimization, LTV, Apple Search Ads, customer acquisition, retention marketing
ASSUMPTION: These insights are based on standard industry practices for senior marketing roles in Indian technology companies and are not specifically outlined in the job description.
π οΈ Tools & Technologies
Google Ads, Facebook Ads Manager, Apple Search Ads, Google Analytics, Appsflyer, Clevertap, Mobile Attribution Platforms, App Store Analytics, Social Media Management Tools
ASSUMPTION: While only Google Analytics, Appsflyer, and Clevertap are explicitly mentioned, the role would likely involve other standard mobile marketing tools for campaign management, analytics, and optimization. Social media management tools are inferred from the responsibility to manage content across various channels.
π Cultural Fit Considerations
Company Values: Not explicitly stated
Work Style: Data-driven, analytical, results-oriented, innovative
Self-Assessment: Candidates should consider: Are you comfortable working in a metrics-driven environment? Can you balance creative marketing approaches with analytical rigor? Are you able to identify growth opportunities independently? Do you thrive in environments that require both strategic thinking and hands-on execution?
ASSUMPTION: Based on the emphasis on data-driven decision making, optimization, and innovation in the job description, the company culture likely values metrics-based performance, continuous improvement, and strategic innovation. The role appears to require both independent work and collaboration with content providers and potentially other teams.
β οΈ Potential Challenges
The role encompasses a broad scope of responsibilities spanning paid acquisition, content management, analytics, and strategy. This breadth requires versatility and the ability to balance multiple priorities effectively. The emphasis on both local and international channels may present challenges in creating regionally relevant content while maintaining brand consistency. The role also requires translating complex analytics into actionable marketing strategies, which demands both technical and creative skills.
ASSUMPTION: These potential challenges are inferred from the range of responsibilities listed and the dual focus on analytical skills and creative content development. The international component may add complexity to marketing efforts that isn't explicitly addressed in the listing.
π Similar Roles Comparison
This Product Marketing Manager role differs from traditional Product Marketing positions by its heavy focus on mobile app marketing and user acquisition rather than product positioning and messaging. Compared to a Digital Marketing Manager, this role is more specialized in mobile platforms and app-specific metrics like user lifetime value. Unlike a typical Growth Marketing role, this position appears to include content management responsibilities alongside acquisition campaigns. The role combines elements of Performance Marketing (with its metrics focus) and Mobile Marketing specialist positions.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the listing, which indicate a specialized mobile marketing focus within the product marketing discipline.
π Sample Projects
Based on the listed responsibilities, projects in this role might include:
- Designing and implementing a cross-platform user acquisition campaign to reduce cost-per-install by 20%
- Creating a re-engagement strategy for dormant users through targeted advertising
- Developing a content calendar for app-related social media channels to drive organic installs
- Setting up attribution modeling to accurately track the customer journey from ad impression to in-app conversion
- Optimizing Apple Search Ads campaigns to improve visibility and conversion rates in the App Store
ASSUMPTION: These sample projects are derived from the specific responsibilities mentioned in the job listing and represent typical initiatives for mobile app marketing roles at this level.
β Key Questions to Ask During Interview
- What are the current user acquisition channels that have shown the most success for the app?
- How does the company measure success for this role beyond standard metrics like downloads and CPI?
- What are the biggest challenges the app faces in terms of user retention?
- How does the marketing team collaborate with product development to influence the app roadmap?
- What are the primary growth markets you're targeting, both in India and internationally?
- How does the company approach testing and experimentation in marketing campaigns?
ASSUMPTION: These questions are suggested based on the role's focus on mobile app marketing and growth, and would help candidates understand the specific challenges and opportunities they would encounter in this position.
π Disclaimer
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
π Next Steps for Applicants
To maximize your chances when applying for this Product Marketing Manager position:
- Tailor your resume to highlight mobile app marketing experience, including specific platforms like Google, Facebook, and Apple Search Ads
- Showcase metrics from previous campaigns, emphasizing user acquisition costs, engagement rates, and ROI
- Prepare a portfolio of mobile marketing campaigns you've managed, with clear explanations of strategy, execution, and results
- Optimize your LinkedIn profile with relevant keywords such as "app marketing," "user acquisition," "mobile attribution," and "LTV optimization"
- Research Zebra Learn's app (if publicly available) to understand the product and its market positioning
- Connect with current employees at Nexthire on LinkedIn to gain insights into the company culture and hiring process
When submitting your application, ensure your resume includes the critical keywords mentioned in the job posting to pass automated screening systems, particularly tool names and specialized mobile marketing terminology.