(Win)e-Commerce Marketing Manager:in (w/m/d)

📌 Core Information

🔹 Job Title: E-Commerce Marketing Manager:in (w/m/d)

🔹 Company: Vino Digital

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Level

🔹 Remote Status: Hybrid (3 days/week in Berlin office)

🚀 Job Overview

Key aspects of this role include:

• Leading the installation of the Vino Digital E-Commerce System at partner wineries
• Designing and managing Shopify webshops
• Managing paid ad campaigns on Meta (FB/IG)
• Creating and managing email newsletters
• Providing technical support to clients

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in e-commerce, web design, and paid advertising. Familiarity with the wine industry is a plus but not required.

📋 Key Responsibilities

✅ Web Design: Design and implement Shopify webshops based on provided templates, continuously improving them in collaboration with clients

✅ Paid Ads: Manage and optimize paid ad campaigns on Meta (FB/IG), taking responsibility for the budget and regularly analyzing performance

✅ E-Mail Newsletter: Individualize and implement email newsletters using Brevo for respective clients

✅ Analysis: Regularly evaluate all data sources and optimize measures accordingly

✅ Technical Support: Assist clients with problems via Loom, sending training materials, or through 1:1 meetings

ASSUMPTION: This role requires strong technical skills, attention to detail, and excellent communication skills to manage client relationships effectively.

🎯 Required Qualifications

Education: Relevant degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in copywriting, e-commerce web design, media buying (Meta & Google), SEO, and email newsletters

Required Skills:

• Excellent communication and problem-solving skills
• Strong proficiency in Shopify, Meta Ads Manager, and email marketing tools (e.g., Brevo)
• Fluency in German and English

Preferred Skills:

• Experience in the wine industry
• Familiarity with Loom for video communication

ASSUMPTION: Candidates should have a strong portfolio demonstrating their skills in web design, paid advertising, and email marketing.

💰 Compensation & Benefits

Salary Range: €36,000 - €48,000 per year (based on experience and performance)

Benefits:

• Exzellente Agenturdienstleistungen mit Weinbezug
• Inspirierendes Umfeld und Weiterentwicklung
• Montagsfreude und Teamkultur

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Berlin.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Marketing and E-Commerce

Company Size: Small to Medium (10-50 employees)

Founded: 2015

Company Description:

• Vino Digital is a digital marketing agency specializing in the wine industry
• They offer a range of services, including web design, online marketing, and digital strategy
• Their mission is to revolutionize the wine industry through digital innovation

Company Specialties:

• E-Commerce Marketing
• Web Design
• Paid Advertising
• Email Marketing

Company Website: vino-digital.de

ASSUMPTION: Vino Digital is a growing agency with a strong focus on innovation and client success. They value employees who are proactive, creative, and passionate about the wine industry.

📊 Role Analysis

Career Level: Mid-Level

Reporting Structure: Reports directly to the founders of Vino Digital

Work Arrangement: Hybrid (3 days/week in Berlin office, remote work available)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on diverse projects and gain new skills
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, as Vino Digital continues to expand its client base and services.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace near Ostkreuz, Berlin

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The Ostkreuz neighborhood is well-connected by public transportation
• The office is located near numerous cafes, restaurants, and shops

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The work environment at Vino Digital is collaborative, innovative, and fast-paced. Employees are encouraged to take initiative and contribute their ideas.

💼 Interview & Application Insights

Typical Process:

• Initial online conversation with a founder (30 minutes)
• Skill test (120 minutes) to assess relevant skills
• Team meeting to assess cultural fit (60 minutes)
• Contract signing if both parties agree

Key Assessment Areas:

• Technical skills in web design, paid advertising, and email marketing
• Problem-solving abilities and creativity
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Demonstrate your passion for the wine industry and digital marketing
• Prepare examples of your work in web design, paid advertising, and email marketing
• Be ready to discuss your problem-solving approach and how you handle challenges

ATS Keywords: E-Commerce, Marketing, Web Design, Paid Advertising, Email Marketing, SEO, Problem Solving, Teamwork, Wine Industry

ASSUMPTION: The application process at Vino Digital is designed to assess both technical skills and cultural fit. Candidates should be prepared to demonstrate their expertise and enthusiasm for the role.

🛠️ Tools & Technologies

• Shopify
• Meta Ads Manager
• Brevo (formerly Sendinblue)
• Loom

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Creativity
• Collaboration

Work Style:

• Proactive and self-motivated
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a proven track record of success in e-commerce marketing?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you share Vino Digital's passion for revolutionizing the wine industry through digital innovation?

ASSUMPTION: Vino Digital values employees who are proactive, creative, and passionate about the wine industry. Candidates should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously
• Keeping up with the latest trends and best practices in e-commerce marketing
• Working with clients who may have varying levels of technical expertise
• Adapting to a fast-paced, growing startup environment

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on e-commerce marketing within the wine industry
• This role requires a strong technical skill set, including web design, paid advertising, and email marketing
• Career progression may include leadership roles as the company continues to grow

ASSUMPTION: This role offers unique opportunities for growth and specialization within the digital marketing field.

📝 Sample Projects

• Redesigning a winery's Shopify webshop to improve user experience and drive sales
• Developing and executing a targeted paid advertising campaign to increase brand awareness and conversions
• Creating and implementing automated email marketing campaigns to engage customers and drive repeat purchases

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most challenging aspects of working at Vino Digital, and how do you overcome them?
• How does Vino Digital support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Vino Digital measure the success of its marketing campaigns, and what KPIs are most important?

ASSUMPTION: These questions help candidates better understand the role, the company, and the team dynamics, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight relevant skills and experience
• Prepare examples of your work in web design, paid advertising, and email marketing
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.