Werkstudent Online Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Online Marketing (m/w/d)

🔹 Company: Ströer SE & Co. KGaA (Ströer Gruppe)

🔹 Location: Hamburg, Germany

🔹 Job Type: Part-time (Teilzeit)

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid with 3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Publisher Management Team in managing publishers in the DACH market and increasing revenues
• Analyzing marketing, revenue, and reach developments to identify new potentials
• Working on projects and having own areas of responsibility
• Communicating between the Publisher Management Team and internal teams like Ad Operations
• Conducting publisher-related competitive analyses and tracking market trends

ASSUMPTION: This role is designed for students looking to gain practical experience in online marketing while studying. It offers a mix of support tasks and independent projects, providing a well-rounded introduction to the field.

📋 Key Responsibilities

✅ Supporting the Publisher Management Team in managing publishers in the DACH market and increasing revenues

✅ Analyzing marketing, revenue, and reach developments to identify new potentials

✅ Working on projects and having own areas of responsibility

✅ Communicating between the Publisher Management Team and internal teams like Ad Operations

✅ Conducting publisher-related competitive analyses and tracking market trends

ASSUMPTION: While this role involves supporting the team, it also offers opportunities for independent work and growth, making it an ideal entry-level position.

🎯 Required Qualifications

Education: Students pursuing a degree in Business, Communication Sciences, or a related field with a focus on Sales

Experience: First knowledge in Business Development, Project Management, or Sales

Required Skills:

• Good MS-Office skills
• Interest in working with publishers and strong communication abilities
• Very good English skills, additional language skills are a plus

Preferred Skills:

• Knowledge of the advertising industry and market trends
• Experience with online marketing tools

ASSUMPTION: While specific industry knowledge is not required, a strong interest in the field and relevant skills are essential for success in this role.

💰 Compensation & Benefits

Salary Range: As a Werkstudent, you can expect to earn between €12-15 per hour, depending on your qualifications and experience. This is an industry-standard range for student workers in Germany.

Benefits:

• Flexible working hours with home office options
• Corporate benefits, including discounts for travel and event tickets
• Further development opportunities, such as women's promotion and individual training offers
• Access to getAbstract for continuous learning
• Modern offices with paperless workstations and digital processes
• Occupational health care, including health checks and events
• Company events, such as Christmas parties, team outings, and B2Run participation
• Communities, like the women's network

Working Hours: 20 hours per week, with a flexible schedule that includes 3 office days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for student workers in Germany. Actual compensation may vary depending on the specific agreement between the student and the company.

📌 Applicant Insights

🔍 Company Context

Industry: Ströer is a leading German media house that combines outdoor advertising, digital media, and dialog marketing. It operates around 300,000 media carriers and reaches over 50 million unique users per month in the digital sector.

Company Size: Ströer has around 11,500 employees at around 100 locations and generated revenue of EUR 1.91 billion in fiscal year 2023. It is listed on the MDAX of Deutsche Börse.

Founded: Ströer was founded in 1908 and has since grown into a major player in the German media landscape.

Company Description:

• Ströer is committed to sustainable thinking and action, offering responsible, sustainable communication solutions
• The company offsets unavoidable CO2 emissions directly associated with advertising measures by supporting certified climate protection projects
• Ströer aims to be completely climate-neutral by 2025

Company Specialties:

• Outdoor advertising (OOH)
• Digital media
• Dialog marketing
• E-commerce
• Data as a Service (DaaS)

Company Website: www.stroeer.de

ASSUMPTION: Ströer's commitment to sustainability and responsible communication sets it apart in the media industry and offers applicants a chance to work for a company that prioritizes environmental stewardship.

📊 Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: This role reports directly to the Publisher Management Team

Work Arrangement: Hybrid, with 3 office days per week and flexible working hours

Growth Opportunities:

• Gaining practical experience in online marketing and related fields
• Developing communication and project management skills
• Potential full-time employment opportunities after graduation

ASSUMPTION: As a Werkstudent, this role offers valuable experience and the opportunity to grow both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Modern, paperless workstations with digital processes

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for media and technology industries
• The city offers a high quality of life, with a rich cultural scene and numerous recreational opportunities
• Hamburg is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Flexible, with a focus on results and productivity

ASSUMPTION: The modern work environment and flexible schedule make this role an attractive opportunity for students looking to balance their studies with professional experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Communication skills and ability to work in a team
• Problem-solving skills and initiative
• Knowledge of online marketing and relevant tools
• Adaptability and eagerness to learn

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your enthusiasm for online marketing and the advertising industry
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team

ATS Keywords: Online Marketing, Business Development, Project Management, Sales, MS Office, Communication, English, Market Trends

ASSUMPTION: As a Werkstudent role, the application process may be less formal than for full-time positions, but demonstrating relevant skills and enthusiasm will still be crucial for success.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• Online marketing tools (e.g., Google Analytics, social media platforms)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While specific tools and technologies may vary depending on the projects assigned, a strong foundation in MS Office and basic online marketing tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Responsibility
• Innovation
• Collaboration
• Customer focus

Work Style:

• Results-oriented and focused on performance
• Team-oriented and collaborative
• Adaptable and open to change
• Committed to sustainability and social responsibility

Self-Assessment Questions:

• Do you share Ströer's commitment to sustainability and responsible communication?
• Are you comfortable working in a team and collaborating with others to achieve common goals?
• Do you have a results-oriented mindset and a strong desire to succeed?

ASSUMPTION: Ströer values employees who are committed to its mission, collaborative, and results-driven, making these qualities essential for cultural fit.

⚠️ Potential Challenges

• Balancing work and study responsibilities
• Adapting to a professional environment while still in education
• Managing multiple projects and priorities
• Working in a hybrid environment with a mix of on-site and remote work

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a supportive work environment.

📈 Similar Roles Comparison

• Werkstudent roles often provide similar entry-level experience but may vary in terms of industry, company size, and specific responsibilities
• Compared to full-time roles, Werkstudent positions offer more flexibility and a focus on gaining practical experience
• Career progression from Werkstudent to full-time employment is possible but depends on individual performance and company opportunities

ASSUMPTION: While Werkstudent roles share many similarities, each position is unique and offers its own set of opportunities and challenges.

📝 Sample Projects

• Conducting market research and analysis for a specific publisher or market segment
• Developing and implementing a social media marketing campaign for a publisher
• Assisting in the organization and execution of a publisher event or conference

ASSUMPTION: Sample projects may vary depending on the specific needs of the company and the skills of the Werkstudent, but they should offer opportunities for learning and growth in the field of online marketing.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role support the overall goals of the Publisher Management Team?
• What opportunities are there for professional development and growth within the company?
• How does Ströer support work-life balance for its employees?
• What are the most important qualities for success in this role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching Ströer and the online marketing industry
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.