📌 Core Information
🔹 Job Title: Werkstudent Marketing Krombacher International (m/w/d)
🔹 Company: Krombacher
🔹 Location: Kreuztal, North Rhine-Westphalia, Germany
🔹 Job Type: Part-Time (20 hours/week)
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and implementation of marketing concepts for Krombacher brand portfolio in international gastronomy and events
- Supporting the development of a digital platform for global B2B customers
- Collaborating with experienced team members and external resources
- Working in an international environment with a focus on London, Rome, Paris, and Barcelona
ASSUMPTION: This role requires a high level of self-motivation, initiative, and adaptability to thrive in a dynamic, international environment.
📋 Key Responsibilities
✅ Strategic planning and implementation of marketing concepts for Krombacher brand portfolio in international gastronomy, events, and festivals
✅ Supporting the development of a digital platform for global B2B customers
✅ Collaborating with experienced team members and external resources
✅ Managing external resources, such as suppliers and service providers
✅ Contributing to the creation of a positive and engaging work environment
ASSUMPTION: The role may require occasional travel to international locations for events and projects.
🎯 Required Qualifications
Education: Enrolled in a Bachelor's or Master's program in Marketing or a related field
Experience: Commercial training or experience in gastronomy is a plus but not required
Required Skills:
- Strong analytical and strategic thinking skills
- Excellent communication and interpersonal skills in English and German
- Proficient in MS Office and Adobe tools (Adobe Experience a plus)
- Strong organizational skills and ability to work independently
- Ability to work in a team and collaborate with diverse stakeholders
Preferred Skills:
- Knowledge of SAP
- Experience with digital marketing platforms
- Fluency in additional languages (Italian, French, Spanish)
ASSUMPTION: Candidates with relevant internship experience or projects in marketing will be given preference.
💰 Compensation & Benefits
Salary Range: €12-15 per hour (based on industry standards for entry-level marketing roles in Germany)
Benefits:
- Free drinks from Krombacher's product portfolio
- Employee app (Krombacher2Go) for company news and networking
- Health promotion initiatives and events
- Team events and company celebrations
Working Hours: 20 hours per week, with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale Food and Beverage
Company Size: Medium (501-1,000 employees)
Founded: 1803 (as a brewery, the company has since expanded into a beverage wholesaler)
Company Description:
- Krombacher is a family-owned company and one of Germany's largest beverage providers
- The company offers a diverse portfolio of products, including Krombacher Pils, Schweppes, Orangina, Dr Pepper, and Vitamalz
- Krombacher International GmbH focuses on market development and communication with customers and consumers worldwide
Company Specialties:
- Beverage distribution and marketing
- International market development
- Brand management and communication
Company Website: Krombacher.de
ASSUMPTION: Krombacher's extensive product portfolio and international presence offer unique opportunities for growth and learning.
📊 Role Analysis
Career Level: Entry-level marketing role with opportunities for growth and development
Reporting Structure: The Werkstudent will report directly to the marketing manager of Krombacher International GmbH
Work Arrangement: Part-time (20 hours/week) with flexible scheduling
Growth Opportunities:
- Potential full-time employment after graduation
- Opportunities to work on international projects and gain global experience
- Possibility to learn from experienced team members and develop marketing skills
ASSUMPTION: The Werkstudent role is designed to provide practical experience and support career development in marketing.
🌍 Location & Work Environment
Office Type: Modern office space with a collaborative work environment
Office Location(s): Kreuztal, North Rhine-Westphalia, Germany
Geographic Context:
- Kreuztal is a town in North Rhine-Westphalia, Germany, with a population of approximately 28,000
- The region is known for its scenic landscapes and outdoor activities
- Kreuztal is easily accessible by car, train, and public transportation
Work Schedule: Flexible scheduling with a focus on core business hours
ASSUMPTION: The Werkstudent may be required to work occasional evenings or weekends for events and projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the marketing manager
- Final decision and offer
Key Assessment Areas:
- Communication and interpersonal skills
- Analytical and strategic thinking
- Cultural fit and motivation
- Relevant marketing knowledge and skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your enthusiasm for the role and Krombacher's international presence
- Prepare examples of marketing projects or campaigns you've worked on to showcase your abilities
ATS Keywords: Marketing, Strategic Planning, International, Events, Digital Platform, Teamwork, SAP, MS Office, Adobe
ASSUMPTION: The application process may vary depending on the number of candidates and the company's hiring needs.
🛠️ Tools & Technologies
- MS Office (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- SAP
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Werkstudent may be required to learn and use additional tools and technologies depending on the projects they work on.
👔 Cultural Fit Considerations
Company Values:
- Family-oriented and values-driven
- Focus on quality and innovation
- Commitment to sustainability and social responsibility
Work Style:
- Collaborative and team-focused
- Results-driven and goal-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you share Krombacher's commitment to quality and innovation?
- Are you comfortable working in a collaborative, team-focused environment?
- Can you adapt to change and thrive in a dynamic, international setting?
ASSUMPTION: Krombacher values candidates who are passionate about their work, committed to the company's mission, and eager to learn and grow in their role.
⚠️ Potential Challenges
- Balancing part-time work with studies and other commitments
- Adapting to a fast-paced, international work environment
- Managing multiple projects and priorities
- Occasional travel for events and projects
ASSUMPTION: The Werkstudent role may present unique challenges, but also offers significant opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike full-time marketing roles, the Werkstudent position offers flexible scheduling and the opportunity to balance work with studies
- Compared to other entry-level marketing roles, this position offers unique international exposure and the chance to work on global projects
- Career progression may involve transitioning to a full-time marketing role or pursuing opportunities in other areas of the business
ASSUMPTION: The Werkstudent role provides a valuable introduction to the marketing field and can serve as a stepping stone to a successful career in the industry.
📝 Sample Projects
- Developing and implementing a marketing strategy for an international event or festival
- Creating and managing social media campaigns for Krombacher's international markets
- Conducting market research and analysis to inform marketing decisions
ASSUMPTION: The Werkstudent will have the opportunity to work on a variety of projects that showcase their skills and contribute to the company's success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for Krombacher International?
- What opportunities are there for professional development and growth within the company?
- How does Krombacher support work-life balance for its employees?
- What is the company culture like, and how does it contribute to a positive work environment?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Krombacher careers website
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing projects or campaigns you've worked on to showcase your abilities
- Follow up with the company one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
