Werkstudent Content Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Content Marketing (m/w/d)

🔹 Company: hallo theo

🔹 Location: Berlin, Germany

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and creation of SEO-optimized content
• Collaboration with SEO team for keyword-based content direction
• Continuous evaluation and optimization of AI-driven processes
• Working in a dynamic, flat hierarchy team with direct C-level interaction

ASSUMPTION: This role requires a strong focus on content strategy, SEO, and AI-driven processes, with a high level of creativity and initiative expected from the candidate.

📋 Key Responsibilities

✅ Content-Konzeption und -Planung: Strategic development and planning of search engine-optimized content, including themes and editorial planning for blog and website.

✅ Content-Produktion: Writing blog, web, and landing page texts, as well as building and maintaining an AI agent for automated content creation and optimization workflows.

✅ Qualitätssicherung und Optimierung: Reviewing and refining AI-generated content, ensuring it adheres to corporate guidelines and SEO best practices, including keyword integration and internal linking.

✅ Zusammenarbeit und Innovation: Close collaboration with the SEO team for keyword-based content orientation and continuous evaluation and optimization of AI-driven processes.

ASSUMPTION: The role requires a strong understanding of SEO principles, content strategy, and AI-driven content creation and optimization.

🎯 Required Qualifications

Education: Enrolled student in Marketing, Communication, Media Studies, or a related field

Experience: Previous experience in content creation or management is advantageous

Required Skills:

• Excellent German language skills
• Creativity and initiative
• Strong communication and writing skills
• Basic understanding of SEO principles

Preferred Skills:

• Experience with AI-driven content creation tools
• Familiarity with content management systems

ASSUMPTION: While previous experience is not required, a strong foundation in content creation, SEO, and AI-driven processes is expected.

💰 Compensation & Benefits

Salary Range: €12-15 per hour (based on German student wage standards)

Benefits:

• Opportunity to work in a dynamic, fast-growing startup environment
• Direct collaboration with C-level leadership
• Chance to make a real impact on a global scale

Working Hours: 20 hours per week

ASSUMPTION: The salary range is estimated based on German student wage standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: hallo theo operates in the technology and real estate sectors, focusing on creating a new, pleasant customer experience through cutting-edge technology.

Company Size: hallo theo is a small to mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: hallo theo was founded in 2023, making it a relatively new and innovative player in its industry.

Company Description:

• hallo theo is the world's first generation property management company to use cutting-edge technology to create a new, pleasant customer experience.
• The company aims to leave more time for things that matter to people by streamlining and improving the property management process.
• hallo theo focuses on real estate, tech, AI, data, property management, and software.

Company Specialties:

• Real Estate
• Tech
• AI
• Data
• Property Management
• Software

Company Website: www.hallotheo.de

ASSUMPTION: hallo theo's focus on technology and innovation makes it an attractive workplace for candidates interested in cutting-edge solutions in the real estate industry.

📊 Role Analysis

Career Level: Entry Level (Werkstudent)

Reporting Structure: The Werkstudent Content Marketing reports directly to the C-level leadership, offering a high level of responsibility and visibility.

Work Arrangement: This role is on-site, with the opportunity to work in a dynamic, flat hierarchy team with direct C-level interaction.

Growth Opportunities:

• Gain valuable experience in content marketing, SEO, and AI-driven processes
• Develop strong professional relationships with C-level leadership
• Potential full-time employment opportunities upon graduation

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: hallo theo's office is located in the heart of Berlin, offering a modern and collaborative work environment.

Office Location(s): Saarbrücker Straße 21, Berlin, BE 10405, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry.
• The office is located in the trendy Mitte district, offering easy access to public transportation and various amenities.
• Berlin offers a high quality of life, with a rich cultural scene, numerous parks, and a diverse food scene.

Work Schedule: The Werkstudent Content Marketing position requires a flexible work schedule, with the possibility of working part-time or full-time during peak periods.

ASSUMPTION: hallo theo's office location in Berlin offers a dynamic and vibrant work environment, with easy access to public transportation and various amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Content creation and strategy skills
• SEO understanding and application
• AI-driven content creation and optimization
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your content creation, SEO, and AI-driven processes skills
• Provide examples of your previous content creation work, if applicable
• Demonstrate your enthusiasm for hallo theo's mission and values during the interview

ATS Keywords: Content Marketing, SEO, AI, Content Creation, German Language Skills, Creativity, Initiative, Marketing Student, Werkstudent

ASSUMPTION: hallo theo's application process is designed to assess the candidate's content creation, SEO, and AI-driven processes skills, as well as their cultural fit with the company's values.

🛠️ Tools & Technologies

• AI-driven content creation and optimization tools (e.g., Copy.ai, Frase.io, or similar)
• Content management systems (e.g., WordPress, Drupal, or similar)
• SEO tools (e.g., SEMrush, Ahrefs, or similar)

ASSUMPTION: The Werkstudent Content Marketing position requires a strong understanding of AI-driven content creation and optimization tools, as well as content management systems and SEO tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning

Work Style:

• Dynamic and fast-paced environment
• Flat hierarchy with direct C-level interaction
• Strong focus on creativity, initiative, and extreme ownership

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment with a high level of responsibility?
• Are you comfortable working in a flat hierarchy with direct C-level interaction?
• Do you possess strong creativity, initiative, and a desire to take extreme ownership of your tasks?

ASSUMPTION: hallo theo values candidates who are innovative, customer-focused, collaborative, and committed to continuous learning, with a strong work ethic and a desire to take extreme ownership of their tasks.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to meet project deadlines
• The fast-paced environment may be challenging for candidates who prefer a more structured work environment
• The role may require occasional travel to attend industry events or meet with clients
• The company's rapid growth may lead to changes in the role's responsibilities or priorities

ASSUMPTION: The Werkstudent Content Marketing position may present challenges related to the fast-paced work environment, occasional travel, and the potential for role changes due to the company's rapid growth.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, this position focuses heavily on AI-driven content creation and optimization
• The role offers a high level of responsibility and direct C-level interaction, which is uncommon for entry-level positions
• The Werkstudent Content Marketing position is an excellent opportunity for students interested in gaining valuable experience in content marketing, SEO, and AI-driven processes

ASSUMPTION: The Werkstudent Content Marketing position at hallo theo is unique in its focus on AI-driven content creation and optimization, offering a high level of responsibility and direct C-level interaction for entry-level candidates.

📝 Sample Projects

• Developing and implementing an AI-driven content creation strategy for hallo theo's blog and website
• Collaborating with the SEO team to optimize content for search engines and improve organic traffic
• Creating and maintaining an AI agent for automated content creation and optimization workflows

ASSUMPTION: The Werkstudent Content Marketing position at hallo theo involves a range of projects focused on content strategy, SEO, and AI-driven content creation and optimization.

❓ Key Questions to Ask During Interview

• How does hallo theo plan to integrate AI-driven content creation and optimization into its overall marketing strategy?
• What are the key priorities for the Werkstudent Content Marketing in the first 90 days?
• How does hallo theo support the professional development and growth of its Werkstudent employees?
• What are the most challenging aspects of working in a fast-paced, dynamic startup environment?
• How does hallo theo measure the success of its content marketing efforts, and how will the Werkstudent Content Marketing contribute to these metrics?

ASSUMPTION: The Werkstudent Content Marketing interview should focus on the candidate's understanding of AI-driven content creation and optimization, as well as their ability to thrive in a fast-paced, dynamic startup environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation, SEO, and AI-driven processes skills
• Prepare examples of your previous content creation work, if applicable
• Demonstrate your enthusiasm for hallo theo's mission and values during the interview
• Follow up with the hiring manager one week after the interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.