🔹 Job Title: Web Strategist
🔹 Company: Blaze
🔹 Location: Falmouth, Maine, United States
🔹 Job Type: Full-time
🔹 Category: Digital Marketing/Web Development
Blaze is seeking a Web Strategist to fulfill a dual role in project management and digital strategy. As a Web Strategist, you'll bridge the gap between client needs and technical implementation, ensuring web projects align with business goals and deliver measurable results. You'll oversee development projects, optimize workflows, and develop strategies to improve website performance and user experience while acting as a trusted consultant for clients.
ASSUMPTION: This is primarily a client-facing strategic role that combines project management with digital strategy development. The emphasis seems to be on consulting and leading projects rather than hands-on development.
✅ Act as a trusted consultant for clients, advising on best practices for website performance and growth
✅ Work with clients to identify web needs and translate them into actionable strategies
✅ Lead client presentations and reports on website performance, providing insights and recommendations
✅ Oversee multiple web projects from inception to completion, ensuring on-time and on-budget delivery
✅ Manage communication between internal and external stakeholders
✅ Define project scopes, set expectations, and maintain clear project timelines
✅ Implement best practices for workflow optimization, quality assurance, and post-launch support
✅ Develop digital strategies that enhance user experience, drive conversions, and improve SEO
✅ Conduct website audits and provide recommendations for performance, content, and conversion improvements
✅ Stay ahead of web and digital marketing trends to maintain agency competitiveness
Education: Not specified
Experience: 5+ years of experience in web strategy, project management, or digital marketing
Skills:
ASSUMPTION: While no specific education requirement is mentioned, the role likely requires at least a bachelor's degree in marketing, computer science, or a related field given the seniority level and technical nature of the position.
Salary Range: $80,000 - $85,000 annually
Benefits:
Industry Comparison: This compensation package is competitive for a mid-senior level digital marketing/web strategy role in Maine, which typically has a lower cost of living than larger tech hubs. The comprehensive benefits package adds significant value to the total compensation.
ASSUMPTION: The comparison is based on typical salary ranges for similar roles in smaller markets/non-major tech hubs in the Northeastern United States.
Industry Position: Blaze is a local, innovative agency that works with diverse clients ranging from global to local brands. The company is positioned as a forward-thinking agency helping brands with strategic guidance.
Company Size: Small to mid-sized agency
Company Stage: Established, with an emphasis on innovation and growth
Additional Information: Blaze is a certified B-Corp, demonstrating commitment to social and environmental standards, transparency, and accountability.
ASSUMPTION: The company size is inferred based on the description as a "local agency" and the hiring process being managed by an external HR consultant, which is common for smaller organizations without large internal recruiting teams.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Will work with cross-functional teams including designers, developers, and marketers
Growth Opportunities: Potential to develop expertise across multiple digital domains and client industries, with opportunities to influence agency strategy and service offerings
ASSUMPTION: The career level is determined based on the required 5+ years of experience and the strategic nature of the role. Growth opportunities are assumed based on the agency environment and the broad scope of responsibilities.
Office Type: In-office (must be able to work in person in the Falmouth, ME office)
Geographic Context: Falmouth is a suburb of Portland, Maine's largest city. The office is described as having a "convenient Falmouth location, close to Maine Turnpike," suggesting good accessibility for commuters.
Work Schedule: Not specified, likely standard business hours
Regional Considerations: Maine offers a high quality of life with lower cost of living compared to larger tech hubs. Falmouth specifically is known for being a desirable community with good schools and amenities, located near both Portland's cultural opportunities and Maine's natural beauty.
ASSUMPTION: Work schedule is assumed to be standard business hours based on the in-office requirement and typical agency operations. Regional quality of life information is based on general knowledge of the area.
Typical Process: For agency positions at this level, candidates typically experience:
Key Assessment Areas:
Application Tips:
ATS Keywords: web strategy, digital strategy, WordPress, Shopify, Contentful, CMS, UX/UI, conversion optimization, SEO, Google Analytics, Hotjar, project management, client communications, web development, performance optimization
ASSUMPTION: These insights are based on standard industry practices for digital agencies hiring for strategic positions.
Based on the job description, familiarity with the following tools is important:
ASSUMPTION: While only WordPress, Shopify, Contentful, Google Analytics, and Hotjar are explicitly mentioned, experience with other project management and SEO tools would be valuable based on industry standards for this type of role.
Company Values: Innovation, creativity, curiosity, diversity, growth, education, sustainability (as evidenced by B-Corp certification)
Work Style: Collaborative, client-focused, detail-oriented, and adaptive to changing client needs and digital trends
Self-Assessment Questions:
ASSUMPTION: Company values are inferred from the description of Blaze seeking "smart, curious and creative thinkers" and being a "certified B-Corp" that "fosters growth, education and diversity."
Based on the job description, potential challenges in this role may include:
ASSUMPTION: These challenges are common in agency web strategy roles where managing multiple stakeholders and projects is required.
This Web Strategist role combines elements of several related positions:
ASSUMPTION: This comparison is based on standard industry roles and how they typically differ from a dedicated Web Strategist position.
Based on the responsibilities listed, here are examples of projects you might work on in this role:
ASSUMPTION: These sample projects are based on the listed responsibilities and typical work performed by web strategists in agency settings.
ASSUMPTION: These questions are suggested based on typical considerations for strategic agency roles and may need to be adapted for specific interview contexts.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
Note that KMA Human Resources Consulting is managing this search, so communications may come from them rather than directly from Blaze.