VP, Growth Marketing

📌 Core Information 🔹 Job Title: VP, Growth Marketing 🔹 Company: Pacvue 🔹 Location: Irvine, California, United States 🔹 Job Type: Hybrid (1-2 days per week in Irvine, CA office) 🔹 Category: Software Development 🔹 Date Posted: April 15, 2025 🚀 Job Overview Key aspects of this role include: - Developing and leading a product-led growth strategy to drive adoption and engagement - Designing and executing high-growth, cross-functional marketing strategies - Collaborating closely with various teams to align product initiatives with overall business objectives - Utilizing analytics, A/B testing, and performance metrics for data-driven decision making - Staying ahead of market trends, understanding customer needs, and monitoring the competitive landscape - Establishing and nurturing strategic partnerships and alliances to expand market reach and enhance product offerings - Providing strategic insights and guidance to senior leadership to shape product strategy, define development priorities, and allocate resources effectively - Leading and overseeing marketing teams, driving high performance, accountability to KPIs, strategic resource allocation, and seamless cross-functional collaboration ASSUMPTION: This role requires a strategic and data-driven leader with a strong background in growth marketing, customer acquisition, and revenue optimization. The ideal candidate will have experience in affiliate marketing, digital advertising, and website optimization, with a proven track record of driving scalable, high-impact marketing strategies. 📋 Key Responsibilities ✅ Develop and lead a product-led growth strategy that drives adoption and engagement through lifecycle marketing, paid advertising, affiliate marketing, website experiences, and other channels. ✅ Design and execute high-growth, cross-functional marketing strategies that deliver measurable business impact. ✅ Collaborate closely with product management, engineering, marketing, sales, and customer success teams to align product initiatives with overall business objectives. ✅ Utilize analytics, A/B testing, and performance metrics for data-driven decision making to optimize marketing spend and maximize customer lifetime value. ✅ Stay ahead of market trends, understand customer needs, and monitor the competitive landscape to drive product innovation and differentiation. ✅ Establish and nurture strategic partnerships and alliances to expand market reach and enhance product offerings. ✅ Provide strategic insights and guidance to senior leadership to shape product strategy, define development priorities, and allocate resources effectively. ✅ Lead and oversee marketing teams, driving high performance, accountability to KPIs, strategic resource allocation, and seamless cross-functional collaboration. ASSUMPTION: The responsibilities for this role are broad and require a well-rounded marketing leader with experience in various aspects of growth marketing. The ideal candidate will have a strong understanding of product-led growth principles, methodologies, and best practices, with a focus on user-centric design and data-driven decision-making. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - Proven experience in product management, growth marketing, or related roles, with a track record of driving product-led growth/Demand Gen in high-growth environments - Deep understanding of product-led growth principles, methodologies, and best practices, with a focus on user-centric design and data-driven decision-making - Strong leadership skills with the ability to inspire and motivate cross-functional teams, foster innovation, and drive results in a fast-paced, dynamic environment as well as lead a key area of our marketing team Required Skills: - Proven experience in growth marketing, customer acquisition, and revenue optimization - Strong leadership skills with the ability to inspire and motivate cross-functional teams - Exceptional analytical and strategic thinking abilities, with a demonstrated ability to translate insights into actionable strategies and tactics - Experience with affiliate marketing, digital advertising, and website optimization - Strong understanding of market trends, customer needs, and competitive landscape - Ability to collaborate effectively with various teams and stakeholders - Proficiency in data analysis and A/B testing - Familiarity with marketing automation tools and CRM software Preferred Skills: - Experience with Amazon advertising platforms and eCommerce strategies - Knowledge of SQL and data visualization tools - Familiarity with Agile methodologies and project management software - Ability to speak and write in multiple languages ASSUMPTION: The required qualifications for this role are extensive and require a well-rounded marketing leader with a strong background in growth marketing, customer acquisition, and revenue optimization. The ideal candidate will have experience in affiliate marketing, digital advertising, and website optimization, with a proven track record of driving scalable, high-impact marketing strategies. 💰 Compensation & Benefits Salary Range: $225,000 - $265,000 per year (actual salary will vary depending on the applicant's experience, skills, and abilities as well as internal equity and market data) Benefits: - Paid Holidays and Floating Holidays - Medical, Dental, Vision, FSA/HSA, Life Insurance, and Pet Insurance - 401k with Employer Match - Paid Time Off to Volunteer with a 501c Organization - Paid Parental Leave Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context Industry: Software Development - Pacvue specializes in eCommerce strategy and development, eCommerce consulting and advisory, online marketing, paid search, display advertising, and advertising platform SAAS. Company Size: 501-1,000 employees - As a mid-sized company, Pacvue offers a dynamic work environment with ample opportunities for growth and collaboration. Founded: 2014 - Pacvue was founded in 2014 and is headquartered in Los Angeles, California. Company Description: - Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey. Company Specialties: - eCommerce Strategy and Development - eCommerce Consulting and Advisory - Online Marketing - Paid Search - Display Advertising - Advertising Platform SAAS - Programmatic Bidding - Management Automation - SEO and SEM on Amazon - Account Audits - Content Optimization - Inventory Management - Digital Advertising Technology - Amazon Reporting and Analytics - Amazon Marketing Services - Amazon Advertising Platform Company Website: http://www.pacvue.com ASSUMPTION: Pacvue's industry focus and company size provide a unique opportunity for growth marketing professionals to make a significant impact on the company's overall success and growth trajectory. 📊 Role Analysis Career Level: Executive (VP-level role) - This role is a senior leadership position within Pacvue's marketing team, reporting directly to the Chief Marketing Officer or another senior executive. Reporting Structure: The VP of Growth Marketing will oversee a team of marketing professionals responsible for various aspects of growth marketing, customer acquisition, and revenue optimization. Work Arrangement: Hybrid (1-2 days per week in the Irvine, CA office) - This role requires a hybrid work arrangement, with the expectation of being on-site 1-2 days per week to collaborate with the team and attend meetings. Growth Opportunities: - As a senior leadership role, the VP of Growth Marketing has the potential to grow into a Chief Marketing Officer or another C-level position within the company. - This role also offers opportunities to expand the marketing team and take on additional responsibilities as the company continues to grow and scale. ASSUMPTION: The career level, reporting structure, and work arrangement for this role provide a clear path for growth and advancement within Pacvue's marketing organization. 🌍 Location & Work Environment Office Type: Hybrid (1-2 days per week in the Irvine, CA office) - The VP of Growth Marketing will work primarily remotely but is expected to be on-site 1-2 days per week to collaborate with the team and attend meetings. Office Location(s): 9696 Culver Boulevard, Unit 308, Los Angeles, CA 90232, US - Pacvue's headquarters are located in Los Angeles, California, with additional offices in Irvine, California, and other global locations. Geographic Context: - Irvine, California, is located in Orange County, approximately 45 miles southeast of Los Angeles. - The area offers a mix of urban and suburban environments, with a population of over 300,000 people. - Irvine is known for its high-quality schools, safe neighborhoods, and abundant recreational opportunities, making it an attractive location for families and young professionals. Work Schedule: Flexible (with the expectation of being available during core business hours) - As a senior leadership role, the VP of Growth Marketing is expected to maintain a flexible work schedule, with the ability to work independently and manage their time effectively. ASSUMPTION: The office type, office location, geographic context, and work schedule for this role provide a balanced work-life integration, with the flexibility to accommodate personal and professional responsibilities. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screen with the hiring manager or a member of the HR team 3. In-depth behavioral and situational interviews with senior leadership and relevant team members 4. Final round interview with the Chief Marketing Officer or another senior executive Key Assessment Areas: 1. Strategic thinking and problem-solving abilities 2. Leadership and team management skills 3. Data-driven decision-making and analytical skills 4. Knowledge of growth marketing principles, methodologies, and best practices 5. Familiarity with Pacvue's products, services, and industry-specific trends Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in growth marketing, customer acquisition, and revenue optimization. 2. Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, and practice articulating your thought processes and decision-making strategies. 3. Research Pacvue's products, services, and industry-specific trends to demonstrate your understanding of the company and its market position. 4. Prepare questions to ask the interviewer about the role, team dynamics, and company culture to show your interest and engagement with the opportunity. ATS Keywords: (Strategic list of keywords from the job description that applicants should include in their resume) - Growth Marketing - Customer Acquisition - Revenue Optimization - Product-Led Growth - Affiliate Marketing - Digital Advertising - Website Optimization - Cross-Functional Collaboration - Analytics - A/B Testing - Strategic Partnerships - Leadership - Product Management - User-Centric Design - Market Trends ASSUMPTION: The interview and application process for this role is designed to assess the candidate's strategic thinking, leadership skills, and industry-specific knowledge, with a focus on growth marketing, customer acquisition, and revenue optimization. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, HubSpot, Pardot) - CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM) - Data analysis and visualization tools (e.g., Tableau, Power BI, Looker) - A/B testing tools (e.g., Optimizely, VWO, Adobe Target) - Project management software (e.g., Asana, Trello, Jira) - SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Ads Keyword Planner) - Amazon advertising platforms (e.g., Amazon Advertising Platform, Amazon Marketing Services) - eCommerce platforms (e.g., Shopify, Magento, BigCommerce) ASSUMPTION: The tools and technologies listed are commonly used in growth marketing, customer acquisition, and revenue optimization. Familiarity with these tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Innovation: Pacvue encourages creativity, experimentation, and continuous learning to drive growth and stay ahead of market trends. - Customer-centricity: Pacvue prioritizes understanding and addressing the needs of its customers to deliver exceptional value and experiences. - Collaboration: Pacvue fosters a culture of teamwork, open communication, and collective problem-solving to achieve common goals. - Accountability: Pacvue holds its employees responsible for their actions, decisions, and outcomes, empowering them to take ownership of their roles and contribute to the company's success. Work Style: - Pacvue's work environment is dynamic, fast-paced, and data-driven, with a focus on continuous improvement and optimization. - The company values a growth mindset, with an emphasis on learning, adaptation, and resilience in the face of challenges and setbacks. - Pacvue encourages open and honest communication, with a culture of transparency and accountability. - The company values a strong work-life balance, with a focus on employee well-being, personal growth, and professional development. Self-Assessment Questions: 1. How do you align with Pacvue's company values, particularly in the context of this role? 2. How do you approach working in a dynamic, fast-paced environment, and how do you maintain a strong work-life balance? 3. How do you foster collaboration and open communication with team members and stakeholders? 4. How do you demonstrate accountability and take ownership of your responsibilities, even in the face of uncertainty or ambiguity? 5. How do you approach continuous learning and adaptation in a rapidly evolving industry and market? ASSUMPTION: Pacvue's company values and work style provide a clear framework for assessing cultural fit and ensuring a strong match between the candidate's personal values, work preferences, and the company's culture and environment. ⚠️ Potential Challenges 1. Market fluctuations: The eCommerce and software development industries are subject to market fluctuations and economic downturns, which can impact Pacvue's growth and revenue projections. 2. Technological changes: The rapid pace of technological change requires continuous learning and adaptation to stay ahead of the competition and maintain a competitive edge. 3. Talent acquisition and retention: Attracting and retaining top talent in a competitive job market can be challenging, particularly for specialized roles like growth marketing and customer acquisition. 4. Regulatory compliance: Pacvue must comply with various regulations and standards, both domestically and internationally, which can be complex and time-consuming. 5. Work-life balance: The fast-paced, dynamic nature of Pacvue's work environment can present challenges in maintaining a healthy work-life balance, particularly for employees in leadership or high-stress roles. ASSUMPTION: These potential challenges highlight the importance of a well-rounded, adaptable, and resilient candidate who can navigate complex and evolving environments with confidence and grace. 📈 Similar Roles Comparison 1. Role differentiation: Unlike other growth marketing roles, the VP of Growth Marketing at Pacvue is responsible for driving the overall growth strategy and collaborating closely with senior leadership to shape product strategy, define development priorities, and allocate resources effectively. 2. Industry-specific context: Pacvue's focus on eCommerce strategy and development, eCommerce consulting and advisory, and online marketing sets it apart from other software development companies, requiring a unique skill set and industry-specific knowledge. 3. Career path comparison: The VP of Growth Marketing role at Pacvue offers a clear path for career advancement, with the potential to grow into a Chief Marketing Officer or another C-level position within the company. ASSUMPTION: The role differentiation, industry-specific context, and career path comparison for this role highlight the unique opportunities and challenges it presents, requiring a well-rounded, strategic, and adaptable candidate. 📝 Sample Projects 1. Affiliate marketing campaign: Develop and execute a targeted affiliate marketing campaign to drive customer acquisition and revenue growth for one of Pacvue's eCommerce clients. 2. Digital advertising optimization: Conduct an in-depth analysis of Pacvue's digital advertising spend and optimize campaigns to improve ROI and maximize customer lifetime value. 3. Website optimization project: Lead a comprehensive website optimization project to enhance user experience, improve conversion rates, and drive organic traffic growth for one of Pacvue's eCommerce clients. ASSUMPTION: These sample projects provide a snapshot of the types of initiatives and responsibilities the VP of Growth Marketing may undertake, requiring a strong background in growth marketing, customer acquisition, and revenue optimization. ❓ Key Questions to Ask During Interview 1. Role responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role? 2. Team dynamics: How does the marketing team collaborate and communicate with other departments, such as product, sales, and customer success? 3. Company culture: How would you describe Pacvue's company culture, and how does it support the growth and success of its employees? 4. Growth opportunities: What opportunities exist for professional growth and development within this role and the company as a whole? 5. Work-life balance: How does Pacvue support work-life balance for its employees, particularly in leadership or high-stress roles? ASSUMPTION: These key questions to ask during the interview provide a framework for assessing the fit between the candidate's expectations, preferences, and the role's requirements, team dynamics, and company culture. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: [Application URL] 2. Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in growth marketing, customer acquisition, and revenue optimization. 3. Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, and practice articulating your thought processes and decision-making strategies. 4. Research Pacvue's products, services, and industry-specific trends to demonstrate your understanding of the company and its market position. 5. Prepare questions to ask the interviewer about the role, team dynamics, and company culture to show your interest and engagement with the opportunity. 6. Follow up with the hiring manager or HR representative within 48 hours of your interview to reiterate your interest in the role and address any remaining questions or concerns. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.