🔹 Job Title: VP, Digital & Demand
🔹 Company: Prologis
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: Not provided
Prologis is seeking a strategic VP of Digital & Demand to lead digital marketing and demand generation initiatives. This executive role is responsible for developing and executing the end-to-end digital customer journey for B2B clients, driving growth through innovative marketing strategies, and optimizing the company's digital presence. The position requires a blend of creative vision, technological acumen, and analytical expertise to scale marketing programs that align with business objectives.
✅ Develop and lead the vision for Prologis' end-to-end digital experience strategy focused on brand visibility, customer engagement, lead generation and sales
✅ Create an integrated digital marketing strategy across web, social media, paid media, email, SEO, and emerging channels
✅ Own global demand generation strategy, driving pipeline growth through multi-channel campaigns and account-based marketing (ABM)
✅ Implement and optimize lead nurturing programs that accelerate the buyer journey
✅ Develop data-driven strategies to drive traffic, optimize marketing spend, and identify cross-sell opportunities
✅ Leverage analytics and marketing automation tools to track performance, measure ROI, and provide actionable insights
✅ Manage digital marketing budget effectively, ensuring strategic investment in technologies and platforms
✅ Coordinate with IT on evaluating, launching, and maintaining digital commercial technologies
✅ Build and lead a high-performing team of digital marketers and demand generation professionals
✅ Foster cross-functional relationships with sales, product, and customer success teams
✅ Manage relationships with external agencies and technology providers
Education: Bachelor's degree in Marketing, Business, or related field (MBA preferred)
Experience: 10+ years of experience in digital marketing and demand generation in B2B environments
Skills:
Salary Range: $195,000 - $244,000
Benefits:
Industry Comparison: This compensation package is competitive for executive marketing leadership roles in the real estate technology sector in the Denver area.
Industry Position: Prologis is the global leader in logistics real estate with properties and development projects of approximately 1.2 billion square feet across 19 countries. The company enables 2.8% of the world's GDP.
Company Size: Large enterprise with global operations
Company Stage: Established market leader with innovation initiatives including Prologis Essentials platform and Prologis Ventures
Sustainability Commitment: Committed to achieving net zero emissions by 2040
Career Level: Senior executive (Vice President)
Reporting Structure: Not specified, likely reports to C-suite (CMO or similar)
Team Size/Composition: Will lead a team of digital marketers and demand generation professionals
Growth Opportunities: Potential path to CMO or other senior executive positions, opportunity to drive transformation at a global industry leader
ASSUMPTION: The reporting structure is assumed based on the VP-level title and scope of responsibilities, which typically indicates reporting to a C-suite executive in most corporate structures.
Office Type: Not explicitly stated, likely in-office or hybrid based on the specific office location provided
Geographic Context: Denver is a growing tech and business hub with a lower cost of living compared to coastal cities. The city offers a blend of urban amenities and outdoor lifestyle opportunities.
Work Schedule: Full-time, standard business hours with potential flexibility typical of executive positions
Regional Considerations: Denver's business ecosystem includes a mix of traditional industries and innovative technology companies, providing access to diverse talent and business networks.
ASSUMPTION: Work arrangement specifics are inferred based on the mention of a specific office location and industry standards for executive marketing positions.
Typical Process: For executive positions at companies like Prologis, expect multiple rounds of interviews including:
Key Assessment Areas:
Application Tips:
ATS Keywords: digital marketing strategy, demand generation, B2B marketing, ABM, ROI measurement, marketing automation, Salesforce, lead nurturing, digital transformation, SEO/SEM, campaign performance, team leadership, marketing analytics
ASSUMPTION: These insights are based on industry standards for executive marketing positions and the requirements stated in the job description.
The job explicitly mentions these technologies:
Additional tools commonly used in this role type:
ASSUMPTION: The additional tools listed are industry-standard for digital marketing executives but are not explicitly mentioned in the job description.
Company Values: The job listing emphasizes "People First" as a core value. Prologis values employees who are decisive, courageous, and adaptable. The company promotes autonomy, accountability, and individual initiative while maintaining a collaborative environment.
Work Style: The position requires both strategic vision and execution capabilities. Candidates should be comfortable balancing creative leadership with data-driven decision making, and building cross-functional relationships across the organization.
Self-Assessment Questions:
ASSUMPTION: These potential challenges are inferred from the job responsibilities and company context but may vary in practice.
This VP of Digital & Demand role differs from similar positions in key ways:
Compared to CMO: More focused on digital channels and demand generation, rather than full marketing leadership including branding, communications, and PR.
Compared to VP of Marketing: Specialized focus on digital experience and demand generation rather than broader marketing responsibilities.
Compared to Director of Digital Marketing: Higher strategic level with greater leadership responsibility and broader organizational impact.
Compared to VP of Revenue Operations: More focused on marketing-driven demand generation rather than full revenue cycle management.
Compared to VP of Marketing Technology: Greater focus on marketing strategy and campaign execution rather than purely technical infrastructure.
ASSUMPTION: This comparison is based on standard industry role definitions and may vary by organization.
Based on the responsibilities listed, the VP of Digital & Demand might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical initiatives for this type of role.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.