🔹 Job Title: Vice President, Marketing
🔹 Company: NBCUniversal
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing/Media/Entertainment
NBCUniversal is seeking a Vice President of Marketing to lead the strategic vision and execution of promotional efforts for their entertainment portfolio across Latin America. This executive position is responsible for driving value for NBCUniversal's extensive channel portfolio while preparing the company for Direct-to-Consumer (DTC) initiatives. The role involves leading regional marketing teams, overseeing growth marketing strategies, and working closely with Affiliate Sales & Distribution teams to support NBCUniversal's subscriber, revenue, activation, and engagement goals.
ASSUMPTION: The role is primarily focused on Latin American markets based on the requirement for Spanish/Portuguese language skills and references to LATAM regional teams.
Education: Bachelor's degree in a related field or equivalent work experience
Experience: Minimum 10 years developing and executing multi-faceted marketing campaigns at a media company and/or agency
Skills:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Based on industry standards for VP-level marketing positions in media/entertainment in Miami, compensation likely falls within the upper-tier executive range, potentially between $175,000-$250,000+ depending on experience, with standard corporate benefits package including health insurance, retirement plans, and possibly stock options.
Industry Position: NBCUniversal is a global media and entertainment leader with a diverse portfolio of news and entertainment television networks, film production, television production operations, television station groups, world-renowned theme parks, and streaming services.
Company Size: Large enterprise (Subsidiary of Comcast Corporation)
Company Stage: Established enterprise in transition to expanded direct-to-consumer services
ASSUMPTION: The company appears to be in a strategic transition phase, expanding its direct-to-consumer offerings internationally while maintaining traditional distribution channels.
Career Level: Senior Executive
Reporting Structure: Reports to SVP of Affiliate Relations, Marketing & Creative
Team Size/Composition: Leads multiple teams including regional marketing, digital, brand, marketing operations, and growth marketing
Growth Opportunities: Potential pathway to SVP or broader international executive roles as DTC initiatives expand
ASSUMPTION: This role appears to be a pivotal position in the company's international expansion strategy, offering significant visibility and impact on the organization's future direction.
Office Type: Hybrid (minimum three days per week in office)
Geographic Context: Miami is a strategic hub for Latin American operations with a growing media presence and serves as a gateway between North and South America
Work Schedule: Full-time with occasional overtime, weekend work, and travel required
Regional Considerations: Miami offers a vibrant multicultural environment with strong Latin American connections, making it ideal for a role focused on LATAM regional marketing
Typical Process: Applications must be submitted through www.nbcunicareers.com, likely followed by multiple rounds of interviews including panel discussions with key stakeholders, presentation of marketing strategy concepts, and executive-level assessments
Key Assessment Areas: Strategic marketing vision, leadership capabilities, bilingual communication skills, understanding of subscription/DTC business models, ability to drive growth metrics, cross-functional collaboration skills
Application Tips: Highlight experience with multichannel marketing strategies, subscription business models, regional market knowledge, and measurable growth results from previous roles
ATS Keywords: DTC marketing, subscriber acquisition, retention strategies, VMVPD, affiliate marketing, media strategy, marketing attribution, growth marketing, bilingual, entertainment marketing, multichannel strategy
ASSUMPTION: These insights are based on standard executive hiring practices in large media companies for similar positions.
Marketing attribution platforms, analytics tools, CRM systems, marketing automation platforms, business intelligence tools, media planning software, budget management systems
ASSUMPTION: While specific tools aren't mentioned, expertise with marketing technology stacks is implied given the responsibilities around attribution modeling, analytics, and marketing tech stack development.
Company Values: Innovation, collaboration, diversity and inclusion (referenced in company's equal opportunity statement), performance-driven culture
Work Style: Fast-paced, collaborative across multiple business units, data-driven, results-oriented, adaptive to changing media landscape
Self-Assessment:
ASSUMPTION: These cultural elements are inferred from NBCUniversal's position as a major media company navigating industry transformation, and from the role's emphasis on collaboration and innovation.
Managing the transition from traditional affiliate/pay TV models to direct-to-consumer strategies could present significant change management challenges. The role appears to bridge both worlds, requiring delicate balance. The international scope across Latin America involves navigating multiple markets with different competitive landscapes and consumer behaviors. Working across multiple teams and business units will require strong collaborative skills and influence without direct authority in some cases.
ASSUMPTION: These challenges are inferred based on the media industry's current transition phase and the dual focus of maintaining traditional distribution while building DTC capabilities.
This VP Marketing role differs from traditional media marketing positions by its dual focus on both affiliate partnerships and direct-to-consumer strategies. Unlike pure DTC marketing executives who focus solely on end-consumer acquisition, this role maintains important B2B relationships with distribution partners. Compared to similar roles at other media companies, NBCUniversal's extensive portfolio across multiple brands and channels creates added complexity. The regional focus on Latin America also distinguishes this from domestic-only marketing roles.
ASSUMPTION: This comparison is based on standard industry patterns in the evolving media landscape.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's current strategic priorities.
ASSUMPTION: These questions are suggested based on the role's strategic nature and the company's evolving business model.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.