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Vice President, Marketing

NBCUniversal
Full-time
On-site
Miami, Florida, United States
๐ŸŒ Digital Marketing

Vice President, Marketing

๐Ÿ”น Company: NBCUniversal

๐Ÿ”น Location: Miami, Florida, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing, Media & Entertainment

ASSUMPTION: Job type is assumed to be full-time based on the VP level and comprehensive responsibilities described. Category is inferred from the nature of the role and company.


๐Ÿš€ Job Overview

This Vice President of Marketing position will lead NBCUniversal International Networks & Direct-to-Consumer's marketing efforts across their extensive portfolio of entertainment brands. The role combines strategic leadership with tactical execution to drive value through distribution partnerships while simultaneously preparing the organization for Direct-to-Consumer initiatives. This senior position requires a performance-driven marketer who will oversee regional marketing teams, develop comprehensive strategies, manage partner relationships, and drive subscriber acquisition and engagement across multiple platforms and territories.


๐Ÿ“‹ Key Responsibilities

  • โœ… Develop and execute comprehensive marketing strategies for pay TV channels, streaming platforms, and distribution via affiliates and VMVPDs
  • โœ… Lead marketing teams in driving subscriber acquisition, retention, and engagement across multiple platforms
  • โœ… Prepare the company for transition to Direct-to-Consumer model by identifying and implementing key strategic initiatives
  • โœ… Collaborate with affiliate partners to optimize distribution channels and maximize reach
  • โœ… Analyze market trends, consumer behavior, and competitor activities to inform marketing strategies
  • โœ… Lead media strategy, execution, and annual budget development across regions
  • โœ… Establish attribution models and analyze effectiveness of marketing channels
  • โœ… Partner with Universal+ leadership on marketing tech stack and analytics tools development
  • โœ… Coordinate with in-house Creative Agency teams for performance creative assets
  • โœ… Manage third-party agencies to meet business goals
  • โœ… Collaborate with cross-functional teams within NBCUniversal TV & Streaming division
  • โœ… Create annual marketing innovations plans with ROI measurement components
  • โœ… Supervise regional marketing teams ensuring alignment across LATAM
  • โœ… Build consistent call-to-action strategies for subscriber acquisition and retention
  • โœ… Partner with Insights team to initiate research and implement findings

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in a related field or equivalent work experience

Experience: Minimum 10 years of experience developing and executing multi-faceted marketing campaigns at a media company and/or agency

Skills:

  • Fluency in English and Spanish (both written and verbal); Portuguese is a plus
  • Budget preparation and management expertise
  • Strategic planning and presentation skills
  • Ability to understand and utilize research and analytics data
  • Leadership and team management
  • Performance marketing and media planning expertise

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: VP-level marketing positions at major media companies in Miami typically offer competitive compensation packages reflective of the strategic importance of the role and the company's market position.

ASSUMPTION: Compensation information is not provided in the original listing. Industry comparison is based on standard expectations for executive marketing roles in major media companies.


๐Ÿ” Company Context

Industry Position: NBCUniversal is one of the world's leading media and entertainment companies with a diverse portfolio of news and entertainment networks, film production, television operations, theme parks, and streaming services. The International Networks & Direct-to-Consumer division delivers content and brands to over 160 territories globally.

Company Size: Large enterprise (NBCUniversal is a subsidiary of Comcast Corporation)

Company Stage: Established global media conglomerate in transition to expanded direct-to-consumer offerings


๐Ÿ“Š Role Analysis

Career Level: Senior Executive

Reporting Structure: Reports to the SVP of Affiliate Relations, Marketing & Creative

Team Size/Composition: Leads the regional marketing team, including digital, brand, marketing operations, and growth marketing teams

Growth Opportunities: Potential pathway to SVP-level positions or broader strategic roles as the company expands its direct-to-consumer business

ASSUMPTION: Growth opportunities are inferred based on the company structure and industry patterns for VP-level marketing executives.


๐ŸŒ Location & Work Environment

Office Type: Hybrid (minimum three days per week in office)

Geographic Context: Miami is a key hub for Latin American media operations with a growing tech and media presence. The city offers a multicultural environment highly relevant to international marketing roles.

Work Schedule: Flexibility required with potential for overtime and weekend work with short notice

Regional Considerations: Miami's position as a gateway to Latin American markets aligns with the role's focus on regional marketing strategies. The city's bilingual culture supports the language requirements of the position.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For executive roles at NBCUniversal, candidates can expect multiple rounds including initial screening, panel interviews with senior leaders, and potentially presentations demonstrating strategic thinking and leadership approach.

Key Assessment Areas:

  • Strategic marketing vision and implementation capabilities
  • Understanding of the evolving media landscape, particularly the transition to Direct-to-Consumer models
  • Leadership abilities and team management experience
  • Track record of building successful partnerships with distribution partners
  • Data-driven marketing approach and analytical capabilities
  • Cross-functional collaboration skills

Application Tips:

  • Highlight specific examples of marketing strategies that drove subscriber growth, retention, or engagement
  • Demonstrate understanding of both traditional media distribution and direct-to-consumer models
  • Emphasize experience with data-driven marketing decisions and attribution models
  • Showcase leadership capabilities and team development successes
  • Provide evidence of budget management and ROI optimization

ATS Keywords: Media marketing, performance marketing, subscriber acquisition, media distribution, VMVPD, audience growth, marketing attribution, direct-to-consumer, streaming platforms, bilingual marketing, pay TV, entertainment marketing

ASSUMPTION: These insights are based on industry standards for executive marketing roles in media companies and the specified requirements in the job listing.


๐Ÿ› ๏ธ Tools & Technologies

While specific tools aren't mentioned, this role likely requires familiarity with:

  • Marketing analytics and attribution platforms
  • CRM systems
  • Audience measurement tools
  • Media planning software
  • Campaign management platforms
  • Content management systems
  • Data visualization tools

ASSUMPTION: These technologies represent standard tools used in enterprise media marketing roles and are inferred based on the responsibilities described.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Based on the job description, NBCUniversal appears to value innovation, collaboration across business units ("Symphony"), data-driven decision making, and adaptability during industry transition.

Work Style: The role requires a collaborative leader who can work cross-functionally while driving performance through teams. The position demands adaptability, strategic vision, and tactical execution capabilities.

Self-Assessment Questions:

  • Are you comfortable leading through industry transformation toward direct-to-consumer models?
  • Can you effectively balance strategic vision with day-to-day tactical execution?
  • Do you thrive in collaborative environments that require working across multiple teams and regions?
  • Are you comfortable with a data-driven marketing approach that requires constant analysis and optimization?
  • Can you adapt to a corporate environment that is balancing traditional business models with emerging platforms?

ASSUMPTION: Company values and work style are inferred from the job responsibilities, reporting structures, and organizational focus areas mentioned in the posting.


โš ๏ธ Potential Challenges

  • Leading marketing during a significant business model transition toward direct-to-consumer offerings
  • Balancing needs of traditional distribution partners while preparing for DTC future
  • Managing regional marketing teams across multiple territories with different market conditions
  • Need for bilingual fluency and cultural awareness to succeed in role
  • Requirement for travel and potential irregular work hours/weekends
  • Navigating complex organizational structures and cross-functional relationships within a large media conglomerate

ASSUMPTION: These challenges are inferred based on the job responsibilities, company context, and standard industry dynamics.


๐Ÿ“ˆ Similar Roles Comparison

This VP of Marketing role differs from similar positions in several ways:

  • Dual Focus: Unlike many VP Marketing roles that focus solely on consumer marketing or B2B partnerships, this position requires expertise in both distribution partner marketing and end-consumer engagement
  • Transformation Leadership: The role explicitly includes preparing the organization for business model evolution, whereas many marketing VPs operate within established models
  • International Scope: The position requires managing regional teams across diverse markets, compared to more geographically focused roles
  • Multi-Platform Expertise: The role spans traditional pay TV, streaming platforms, and direct-to-consumer models, requiring broader expertise than positions focused on a single platform

ASSUMPTION: This comparison is based on standard industry patterns for senior marketing roles in media organizations.


๐Ÿ“ Sample Projects

Based on the responsibilities listed, someone in this role might work on:

  • Developing a unified cross-platform marketing strategy to drive subscriber acquisition across both traditional distribution channels and emerging direct-to-consumer platforms
  • Creating and implementing a marketing attribution model that accurately measures impact across fragmented media landscapes
  • Designing partner marketing programs with major distributors to increase activation and engagement with NBCUniversal's content portfolio
  • Building a comprehensive marketing innovation roadmap for the transition to direct-to-consumer models
  • Implementing a regional marketing playbook that balances global brand consistency with local market relevance
  • Optimizing marketing budget allocation across channels based on performance data and ROI analysis

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical strategic initiatives for marketing executives in media companies during platform transitions.


โ“ Key Questions to Ask During Interview

  1. What is NBCUniversal's timeline and strategic approach for transitioning from traditional distribution models to direct-to-consumer platforms in international markets?
  2. How do you measure success for marketing initiatives across different distribution channels, and how might those metrics evolve as the business model shifts?
  3. What are the key collaborative relationships this role needs to maintain across the organization to drive marketing success?
  4. How does NBCUniversal's approach to the Latin American market differ from other international territories, and what unique marketing challenges exist in this region?
  5. What resources and support structures are available to help marketing teams navigate the transition toward more direct-to-consumer initiatives?
  6. How does the marketing team collaborate with content and product teams to ensure alignment between marketing strategies and content offerings?

ASSUMPTION: These questions are suggested based on the role description and may need adaptation for specific interviews.


๐Ÿ“Œ Next Steps for Applicants

  1. Application Submission: Apply through the official NBCUniversal careers website (www.nbcunicareers.com) as specified in the job posting
  2. Resume Optimization: Tailor your resume to highlight relevant experience in media marketing, subscriber acquisition, and team leadership. Include key terms from the job description.
  3. Portfolio Preparation: Be ready to present examples of successful marketing campaigns, particularly those that drove measurable business results
  4. Research Preparation: Study NBCUniversal's current international portfolio and recent moves toward direct-to-consumer offerings
  5. Language Skills Verification: Ensure your application clearly states your fluency in English and Spanish, and Portuguese if applicable
  6. Interview Readiness: Prepare for in-person interviews that will likely test both strategic thinking and practical marketing execution capabilities
  7. Network Engagement: Connect with current or former NBCUniversal employees on professional networks to gain insights into the company culture

๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.