Vice President, Marketing
🔹 Company: NBCUniversal
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing, Media & Entertainment
ASSUMPTION: Job type is assumed to be full-time based on the VP level and comprehensive responsibilities described. Category is inferred from the nature of the role and company.
🚀 Job Overview
This Vice President of Marketing position will lead NBCUniversal International Networks & Direct-to-Consumer's marketing efforts across their extensive portfolio of entertainment brands. The role combines strategic leadership with tactical execution to drive value through distribution partnerships while simultaneously preparing the organization for Direct-to-Consumer initiatives. This senior position requires a performance-driven marketer who will oversee regional marketing teams, develop comprehensive strategies, manage partner relationships, and drive subscriber acquisition and engagement across multiple platforms and territories.
📋 Key Responsibilities
- ✅ Develop and execute comprehensive marketing strategies for pay TV channels, streaming platforms, and distribution via affiliates and VMVPDs
- ✅ Lead marketing teams in driving subscriber acquisition, retention, and engagement across multiple platforms
- ✅ Prepare the company for transition to Direct-to-Consumer model by identifying and implementing key strategic initiatives
- ✅ Collaborate with affiliate partners to optimize distribution channels and maximize reach
- ✅ Analyze market trends, consumer behavior, and competitor activities to inform marketing strategies
- ✅ Lead media strategy, execution, and annual budget development across regions
- ✅ Establish attribution models and analyze effectiveness of marketing channels
- ✅ Partner with Universal+ leadership on marketing tech stack and analytics tools development
- ✅ Coordinate with in-house Creative Agency teams for performance creative assets
- ✅ Manage third-party agencies to meet business goals
- ✅ Collaborate with cross-functional teams within NBCUniversal TV & Streaming division
- ✅ Create annual marketing innovations plans with ROI measurement components
- ✅ Supervise regional marketing teams ensuring alignment across LATAM
- ✅ Build consistent call-to-action strategies for subscriber acquisition and retention
- ✅ Partner with Insights team to initiate research and implement findings
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent work experience
Experience: Minimum 10 years of experience developing and executing multi-faceted marketing campaigns at a media company and/or agency
Skills:
- Fluency in English and Spanish (both written and verbal); Portuguese is a plus
- Budget preparation and management expertise
- Strategic planning and presentation skills
- Ability to understand and utilize research and analytics data
- Leadership and team management
- Performance marketing and media planning expertise
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: VP-level marketing positions at major media companies in Miami typically offer competitive compensation packages reflective of the strategic importance of the role and the company's market position.
ASSUMPTION: Compensation information is not provided in the original listing. Industry comparison is based on standard expectations for executive marketing roles in major media companies.
🔍 Company Context
Industry Position: NBCUniversal is one of the world's leading media and entertainment companies with a diverse portfolio of news and entertainment networks, film production, television operations, theme parks, and streaming services. The International Networks & Direct-to-Consumer division delivers content and brands to over 160 territories globally.
Company Size: Large enterprise (NBCUniversal is a subsidiary of Comcast Corporation)
Company Stage: Established global media conglomerate in transition to expanded direct-to-consumer offerings
📊 Role Analysis
Career Level: Senior Executive
Reporting Structure: Reports to the SVP of Affiliate Relations, Marketing & Creative
Team Size/Composition: Leads the regional marketing team, including digital, brand, marketing operations, and growth marketing teams
Growth Opportunities: Potential pathway to SVP-level positions or broader strategic roles as the company expands its direct-to-consumer business
ASSUMPTION: Growth opportunities are inferred based on the company structure and industry patterns for VP-level marketing executives.
🌍 Location & Work Environment
Office Type: Hybrid (minimum three days per week in office)
Geographic Context: Miami is a key hub for Latin American media operations with a growing tech and media presence. The city offers a multicultural environment highly relevant to international marketing roles.
Work Schedule: Flexibility required with potential for overtime and weekend work with short notice
Regional Considerations: Miami's position as a gateway to Latin American markets aligns with the role's focus on regional marketing strategies. The city's bilingual culture supports the language requirements of the position.
💼 Interview & Application Insights
Typical Process: For executive roles at NBCUniversal, candidates can expect multiple rounds including initial screening, panel interviews with senior leaders, and potentially presentations demonstrating strategic thinking and leadership approach.
Key Assessment Areas:
- Strategic marketing vision and implementation capabilities
- Understanding of the evolving media landscape, particularly the transition to Direct-to-Consumer models
- Leadership abilities and team management experience
- Track record of building successful partnerships with distribution partners
- Data-driven marketing approach and analytical capabilities
- Cross-functional collaboration skills
Application Tips:
- Highlight specific examples of marketing strategies that drove subscriber growth, retention, or engagement
- Demonstrate understanding of both traditional media distribution and direct-to-consumer models
- Emphasize experience with data-driven marketing decisions and attribution models
- Showcase leadership capabilities and team development successes
- Provide evidence of budget management and ROI optimization
ATS Keywords: Media marketing, performance marketing, subscriber acquisition, media distribution, VMVPD, audience growth, marketing attribution, direct-to-consumer, streaming platforms, bilingual marketing, pay TV, entertainment marketing
ASSUMPTION: These insights are based on industry standards for executive marketing roles in media companies and the specified requirements in the job listing.
🛠️ Tools & Technologies
While specific tools aren't mentioned, this role likely requires familiarity with:
- Marketing analytics and attribution platforms
- CRM systems
- Audience measurement tools
- Media planning software
- Campaign management platforms
- Content management systems
- Data visualization tools
ASSUMPTION: These technologies represent standard tools used in enterprise media marketing roles and are inferred based on the responsibilities described.
👔 Cultural Fit Considerations
Company Values: Based on the job description, NBCUniversal appears to value innovation, collaboration across business units ("Symphony"), data-driven decision making, and adaptability during industry transition.
Work Style: The role requires a collaborative leader who can work cross-functionally while driving performance through teams. The position demands adaptability, strategic vision, and tactical execution capabilities.
Self-Assessment Questions:
- Are you comfortable leading through industry transformation toward direct-to-consumer models?
- Can you effectively balance strategic vision with day-to-day tactical execution?
- Do you thrive in collaborative environments that require working across multiple teams and regions?
- Are you comfortable with a data-driven marketing approach that requires constant analysis and optimization?
- Can you adapt to a corporate environment that is balancing traditional business models with emerging platforms?
ASSUMPTION: Company values and work style are inferred from the job responsibilities, reporting structures, and organizational focus areas mentioned in the posting.
⚠️ Potential Challenges
- Leading marketing during a significant business model transition toward direct-to-consumer offerings
- Balancing needs of traditional distribution partners while preparing for DTC future
- Managing regional marketing teams across multiple territories with different market conditions
- Need for bilingual fluency and cultural awareness to succeed in role
- Requirement for travel and potential irregular work hours/weekends
- Navigating complex organizational structures and cross-functional relationships within a large media conglomerate
ASSUMPTION: These challenges are inferred based on the job responsibilities, company context, and standard industry dynamics.
📈 Similar Roles Comparison
This VP of Marketing role differs from similar positions in several ways:
- Dual Focus: Unlike many VP Marketing roles that focus solely on consumer marketing or B2B partnerships, this position requires expertise in both distribution partner marketing and end-consumer engagement
- Transformation Leadership: The role explicitly includes preparing the organization for business model evolution, whereas many marketing VPs operate within established models
- International Scope: The position requires managing regional teams across diverse markets, compared to more geographically focused roles
- Multi-Platform Expertise: The role spans traditional pay TV, streaming platforms, and direct-to-consumer models, requiring broader expertise than positions focused on a single platform
ASSUMPTION: This comparison is based on standard industry patterns for senior marketing roles in media organizations.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on:
- Developing a unified cross-platform marketing strategy to drive subscriber acquisition across both traditional distribution channels and emerging direct-to-consumer platforms
- Creating and implementing a marketing attribution model that accurately measures impact across fragmented media landscapes
- Designing partner marketing programs with major distributors to increase activation and engagement with NBCUniversal's content portfolio
- Building a comprehensive marketing innovation roadmap for the transition to direct-to-consumer models
- Implementing a regional marketing playbook that balances global brand consistency with local market relevance
- Optimizing marketing budget allocation across channels based on performance data and ROI analysis
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical strategic initiatives for marketing executives in media companies during platform transitions.
❓ Key Questions to Ask During Interview
- What is NBCUniversal's timeline and strategic approach for transitioning from traditional distribution models to direct-to-consumer platforms in international markets?
- How do you measure success for marketing initiatives across different distribution channels, and how might those metrics evolve as the business model shifts?
- What are the key collaborative relationships this role needs to maintain across the organization to drive marketing success?
- How does NBCUniversal's approach to the Latin American market differ from other international territories, and what unique marketing challenges exist in this region?
- What resources and support structures are available to help marketing teams navigate the transition toward more direct-to-consumer initiatives?
- How does the marketing team collaborate with content and product teams to ensure alignment between marketing strategies and content offerings?
ASSUMPTION: These questions are suggested based on the role description and may need adaptation for specific interviews.
📌 Next Steps for Applicants
- Application Submission: Apply through the official NBCUniversal careers website (www.nbcunicareers.com) as specified in the job posting
- Resume Optimization: Tailor your resume to highlight relevant experience in media marketing, subscriber acquisition, and team leadership. Include key terms from the job description.
- Portfolio Preparation: Be ready to present examples of successful marketing campaigns, particularly those that drove measurable business results
- Research Preparation: Study NBCUniversal's current international portfolio and recent moves toward direct-to-consumer offerings
- Language Skills Verification: Ensure your application clearly states your fluency in English and Spanish, and Portuguese if applicable
- Interview Readiness: Prepare for in-person interviews that will likely test both strategic thinking and practical marketing execution capabilities
- Network Engagement: Connect with current or former NBCUniversal employees on professional networks to gain insights into the company culture
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.