## 📌 Core Information
🔹 **Job Title:** Vice-President, Marketing
🔹 **Company:** Mueller Water Products
🔹 **Location:** Atlanta, Georgia, United States
🔹 **Job Type:** Full-time
🔹 **Category:** Marketing
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## 📌 Essential Job Details
### 🚀 Job Overview
As a key member of the executive team at Mueller Water Products, the Vice President of Marketing will play a pivotal role in driving the company's commercial growth and elevating its brand presence. This dynamic, hands-on leader will be responsible for developing and executing a comprehensive marketing strategy aligned with the organization's business objectives, focusing on both short-term growth and long-term brand equity. By partnering closely with the sales team and product management, the Vice President of Marketing will leverage data-driven insights to optimize demand generation, customer acquisition, and retention efforts.
**ASSUMPTION:** The original job listing does not specify the job type, but based on the executive-level nature of the role and the company profile, it is reasonable to assume this is a full-time position.
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### 📋 Key Responsibilities
✅ Develop and execute a comprehensive marketing strategy aligned with business objectives, focusing on both short-term growth and long-term brand equity
✅ Collaborate with executive leadership to identify market opportunities, competitive positioning, and expansion strategies
✅ Build and own the marketing roadmap to drive revenue growth and increase market share
✅ Gain alignment among business owners regarding project prioritization and resource allocation
✅ Lead demand generation efforts, including campaigns, digital marketing, trade shows, and channel partnerships, to support sales pipeline growth
✅ Partner with the sales team to develop effective go-to-market strategies, pricing models, and customer engagement initiatives
✅ Use data-driven insights to optimize lead generation, customer acquisition, and retention efforts
✅ Oversee brand strategy, ensuring consistent messaging and positioning across all touchpoints
✅ Elevate the company's visibility and reputation through thought leadership, PR, and content strategies
✅ Develop creative campaigns that resonate with customers and differentiate the company in the market
✅ Actively engage in day-to-day marketing activities, ensuring plans are executed with precision and efficiency
✅ Mentor and grow the marketing team, fostering a high-performing and collaborative culture
✅ Monitor industry trends and adapt strategies to maintain a competitive edge
**ASSUMPTION:** The job description provides a comprehensive list of key responsibilities for the Vice President of Marketing role.
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### 🎯 Required Qualifications
**Education:** Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
**Experience:** 10+ years of progressive marketing leadership experience, preferably in manufacturing, technology, or B2B industries.
**Skills:** Extensive experience and demonstrated execution with premium brand differentiating marketing strategies, deep understanding of digital marketing, analytics, and demand generation tools, strong leadership and team management skills, excellent communication and interpersonal skills, and a hands-on mindset with the ability to balance high-level strategy with detailed execution.
**ASSUMPTION:** The qualifications listed in the job description are comprehensive and align with the expectations for a Vice President of Marketing role in a manufacturing or B2B technology company.
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### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Medical and dental insurance, 401K plan with company match, Paid Parental Leave, Employee Stock Purchase Plan program, short-term disability benefits, vacation, tuition reimbursement program, company-provided life insurance, long-term disability and supplement insurance at group rates.
**ASSUMPTION:** Based on the executive-level nature of the role and the company's industry position as a leading manufacturer, the salary range for this Vice President of Marketing position is likely to be competitive and in line with industry standards for similar roles in the Atlanta metropolitan area.
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## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Mueller Water Products is a leading manufacturer and marketer of products and services used in the transmission, distribution, and measurement of water and gas in North America. The company has a strong market presence and a reputation for innovation in the water infrastructure industry.
**Company Size:** As a publicly traded company (NYSE: MWA), Mueller Water Products is likely a large, established enterprise.
**Company Stage:** Based on the company's market leadership and product portfolio, it can be considered a mature, growth-oriented organization.
**ASSUMPTION:** The information provided in the job description indicates that Mueller Water Products is a large, publicly traded manufacturing company with a strong market position in the water infrastructure industry.
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### 📊 Role Analysis
**Career Level:** This Vice President of Marketing role is a senior-level, executive position within the organization.
**Reporting Structure:** The Vice President of Marketing will report to the executive leadership team and collaborate closely with the sales and product management functions.
**Team Size/Composition:** The size and composition of the marketing team are not explicitly stated, but it can be reasonably assumed that the Vice President will lead a sizable, cross-functional marketing department.
**Growth Opportunities:** As a key member of the executive team, the Vice President of Marketing will have significant opportunities for career advancement and strategic influence within the organization.
**ASSUMPTION:** The role of Vice President of Marketing at Mueller Water Products is a senior-level, leadership position with significant responsibility and potential for professional growth.
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### 🌍 Location & Work Environment
**Office Type:** The job listing does not specify the work environment, but it is reasonable to assume this is an in-office role based on the executive nature of the position.
**Geographic Context:** The position is located in Atlanta, Georgia, which is a major metropolitan area and a hub for various industries, including manufacturing, technology, and professional services.
**Work Schedule:** The job description does not mention specific work schedule details, but it can be assumed that this is a full-time, salaried position with a standard 40-hour work week, plus additional hours as needed to fulfill the responsibilities.
**Regional Considerations:** Atlanta is a thriving, business-friendly city with a diverse population, a relatively low cost of living, and a robust infrastructure that can support the operations of a large, multinational manufacturing company like Mueller Water Products.
**ASSUMPTION:** This Vice President of Marketing role is likely an in-office position based in the company's Atlanta, Georgia headquarters, with a standard full-time work schedule and the potential for some flexibility or additional hours as needed.
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### 💼 Interview & Application Insights
**Typical Process:** The interview process for this senior-level marketing executive role would likely consist of multiple rounds, including an initial phone/video screening, followed by in-person interviews with the hiring manager, cross-functional stakeholders, and potentially the executive team.
**Key Assessment Areas:** Employers will likely evaluate the candidate's strategic vision, track record of driving commercial growth and brand development, leadership capabilities, data-driven decision-making skills, and cultural fit within the organization.
**Application Tips:** Applicants should highlight their relevant experience in leading marketing initiatives that have delivered measurable revenue growth and brand equity improvements, especially in the manufacturing or B2B technology sectors. They should also emphasize their ability to collaborate effectively with cross-functional teams and their hands-on approach to marketing execution.
**ATS Keywords:** Some key terms to include in the application materials are: "marketing strategy," "demand generation," "brand development," "go-to-market," "data-driven insights," "team leadership," "B2B marketing," and "manufacturing."
**ASSUMPTION:** The interview process and application recommendations are based on standard practices for senior-level marketing roles in the manufacturing or B2B technology industries.
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### 🛠️ Tools & Technologies
The Vice President of Marketing at Mueller Water Products will likely be expected to have experience and proficiency with a range of marketing tools and technologies, including:
- Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Digital marketing and analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social)
- Content management systems (e.g., WordPress, Drupal)
- Data visualization and reporting tools (e.g., Tableau, Power BI)
**ASSUMPTION:** These tools and technologies are commonly used in the marketing function of manufacturing or B2B technology companies, and the Vice President of Marketing would be expected to have experience with them.
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### 👔 Cultural Fit Considerations
**Company Values:** Based on the job description, Mueller Water Products values innovation, customer-centricity, and a collaborative, high-performing culture. The company is focused on driving commercial growth and enhancing its brand presence in the marketplace.
**Work Style:** The ideal candidate for this role will thrive in a fast-paced, hands-on environment, balancing strategic vision with tactical execution. They should possess strong leadership skills and the ability to inspire and empower their team.
**Self-Assessment:** Applicants should consider whether they are comfortable working in a dynamic, results-oriented culture and are capable of driving change, leading cross-functional initiatives, and delivering measurable marketing outcomes.
**ASSUMPTION:** The company culture at Mueller Water Products emphasizes a collaborative, high-performance work environment with a focus on commercial growth and brand-building.
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### ⚠️ Potential Challenges
The Vice President of Marketing role at Mueller Water Products may involve the following potential challenges:
- Aligning multiple stakeholders (executive leadership, sales, product management) on marketing priorities and resource allocation
- Driving significant growth and brand equity improvements in a mature, publicly traded manufacturing company
- Adapting marketing strategies to keep pace with rapidly evolving industry trends and customer preferences
- Balancing high-level strategic responsibilities with hands-on involvement in day-to-day marketing activities
**ASSUMPTION:** These potential challenges are based on the scope and expectations outlined in the job description, as well as common considerations for senior-level marketing roles in the manufacturing or B2B technology industries.
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### 📈 Similar Roles Comparison
The Vice President of Marketing role at Mueller Water Products is comparable to other senior-level marketing leadership positions in the manufacturing or B2B technology sectors, such as:
- Chief Marketing Officer (CMO)
- Senior Vice President of Marketing
- Vice President of Demand Generation
- Head of Commercial Marketing
These roles typically involve developing and executing comprehensive marketing strategies, driving revenue growth, and elevating the company's brand presence in the market. The key differences may lie in the specific focus areas (e.g., demand generation, product marketing, corporate marketing) or the reporting structure within the organization.
**ASSUMPTION:** The comparison to similar roles is based on industry standards and the typical responsibilities associated with a Vice President of Marketing position.
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### 📝 Sample Projects
Some examples of projects or tasks that the Vice President of Marketing at Mueller Water Products may be responsible for include:
- Developing a multi-year marketing strategy and roadmap to support the company's long-term growth objectives
- Launching a digital transformation initiative to enhance the company's lead generation, customer engagement, and data-driven decision-making capabilities
- Partnering with the sales team to create a comprehensive go-to-market strategy for a new product or service offering
- Spearheading a brand refresh campaign to strengthen the company's positioning and differentiation in the market
- Implementing a marketing automation system to streamline lead nurturing and customer retention efforts
- Leading the creation of thought leadership content (e.g., white papers, blog posts, webinars) to position the company as an industry expert
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide illustrative examples of the types of initiatives the Vice President of Marketing may be involved in.
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### ❓ Key Questions to Ask During Interview
Applicants should consider asking the following questions during the interview process to better understand the role, the company, and the team:
1. What are the top 3-5 priorities for the Vice President of Marketing in the first 6-12 months?
2. How does the marketing team currently collaborate with the sales and product management functions, and how would you like to see that relationship evolve?
3. What are the key metrics or KPIs that the company uses to measure the success of the marketing department?
4. What are the biggest challenges the company is facing in terms of brand awareness, customer acquisition, or market share growth?
5. How does the company's culture and values support the professional development and work-life balance of its employees?
6. What opportunities exist for the Vice President of Marketing to contribute to the company's long-term strategic vision?
**ASSUMPTION:** These questions are designed to help applicants better understand the expectations, collaboration, metrics, challenges, and culture associated with the Vice President of Marketing role at Mueller Water Products.
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## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
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## 📌 Next Steps for Applicants
To effectively pursue the Vice President of Marketing opportunity at Mueller Water Products, applicants should take the following steps:
1. Carefully review the job description and required qualifications to ensure they meet the criteria.
2. Tailor their resume and cover letter to highlight their relevant experience in driving marketing strategies that have delivered measurable growth and brand equity improvements, especially in the manufacturing or B2B technology sectors.
3. Optimize their application materials for applicant tracking systems (ATS) by incorporating the relevant keywords identified in the "Interview & Application Insights" section.
4. Prepare thoughtful questions to ask during the interview process that demonstrate their strategic thinking, collaborative approach, and genuine interest in the role and the company.
5. Research Mueller Water Products, its industry position, and the Atlanta, Georgia regional context to gain a deeper understanding of the company and the local market.
6. Be prepared to discuss their fit with the company's culture and values, as well as their ability to thrive in a fast-paced, hands-on marketing environment.
By following these steps, applicants can position themselves as strong candidates for the Vice President of Marketing role at Mueller Water Products and increase their chances of success in the recruitment process.