🔹 Job Title: Vice President, Marketing
🔹 Company: NBCUniversal
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Media
The Vice President of Marketing at NBCUniversal will lead the strategic vision and execution of promotional efforts across NBCUniversal's portfolio of channels and streaming services. This leadership role will drive both brand development and performance marketing initiatives, collaborating closely with Affiliate Sales & Distribution teams to support subscriber acquisition, revenue growth, activation, and engagement goals. The position is pivotal in preparing NBCUniversal for its Direct-to-Consumer (DTC) strategic shift while managing distribution partnerships with a focus on the Latin American market.
ASSUMPTION: This role appears to focus primarily on the Latin American market based on language requirements (Spanish/Portuguese) and references to regional marketing teams in LATAM, though this is not explicitly stated as the only region of focus.
✅ Develop and execute comprehensive marketing strategies for NBCUniversal's portfolio including Universal+, Universal channels, USA, Telemundo Internacional, E! Entertainment, and CNBC International
✅ Lead regional marketing, digital, brand, and growth marketing teams to drive full end-to-end marketing strategies
✅ Define key marketing KPIs and manage growth strategy across multiple platforms
✅ Oversee call center training, sales incentives, and co-op campaigns with partners
✅ Plan and implement account-specific marketing initiatives across distribution channels
✅ Prepare the company for a shift to Direct-to-Consumer model through strategic initiatives
✅ Lead media strategy and budget execution with focus on full-funnel attribution
✅ Coordinate with Universal+ leadership on marketing tech stack and analytics tools
✅ Partner with in-house Creative Agency teams and manage third-party agencies
✅ Refine marketing attribution models and analyze effectiveness of marketing channels
✅ Establish cross-functional relationships with Universal+ Product Brand & Product Marketing teams
✅ Collaborate with Symphony cross-business marketing and content teams
✅ Create annual marketing innovations plan with ROI measurement
✅ Reinvent approaches to events, client entertainment, talent, screenings, and conference sponsorships
✅ Supervise regional marketing team alignment across LATAM
✅ Partner with Insights team to translate research into actionable strategies
Education: Bachelor's degree in a related field or equivalent work experience
Experience: Minimum 10 years of experience developing and executing multi-faceted marketing campaigns at a media company and/or agency
Skills:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a Vice President role at a major media corporation in the Miami market, compensation is likely to be competitive with other senior marketing leadership positions in the entertainment industry. Executive marketing roles at large media companies typically include comprehensive benefits packages, potential bonuses tied to performance metrics, and other executive perks.
Industry Position: NBCUniversal is a leading global media company and subsidiary of Comcast Corporation with a diverse portfolio spanning film, television, streaming, news, and theme parks. The company is undergoing a significant transformation with plans to create a new publicly traded company ("SpinCo") comprising most of its cable television networks by 2025.
Company Size: Large enterprise - NBCUniversal employs tens of thousands of people globally
Company Stage: Established media conglomerate in transition toward Direct-to-Consumer models
Career Level: Senior Executive
Reporting Structure: Reports to the SVP of Affiliate Relations, Marketing & Creative
Team Size/Composition: Leads regional marketing, digital, brand, marketing operations, and growth marketing teams
Growth Opportunities: Potential for increased responsibility during company transition to Direct-to-Consumer models and the creation of "SpinCo"
ASSUMPTION: Based on the reporting structure and wide scope of responsibilities, this appears to be a high-visibility role with potential advancement paths toward SVP or C-suite marketing positions, particularly as the company evolves its streaming and DTC strategy.
Office Type: Hybrid - minimum of three days per week in office
Geographic Context: Miami is a key hub for Latin American media operations, serving as a gateway to markets throughout Central and South America
Work Schedule: Full-time with potential for overtime and weekend work with short notice
Regional Considerations: Miami offers a multicultural environment with strong ties to Latin American markets, making it strategically important for NBCUniversal's Spanish-language and international content initiatives
Typical Process: For executive roles at NBCUniversal, candidates can expect multiple interview rounds with senior leadership, potential presentation of strategic marketing plans, and in-person interviews as specified in the listing
Key Assessment Areas: Strategic marketing vision, experience with multichannel marketing, understanding of streaming/DTC transition, leadership capabilities, bilingual communication skills, budget management experience
Application Tips: Highlight experience with both traditional media and streaming/digital platforms, emphasize any international marketing expertise, showcase measurable marketing campaign results, and demonstrate understanding of the evolving media landscape
ATS Keywords: Vice President Marketing, Media Marketing, Affiliate Marketing, Growth Marketing, DTC, Streaming, Pay TV, Multichannel, Bilingual, Marketing Strategy, NBCUniversal, Media Distribution, Spanish, Portuguese, LATAM, Acquisition Marketing, Attribution Modeling
ASSUMPTION: These insights are based on standard executive recruitment practices in the media industry and the specific requirements mentioned in the job listing.
Marketing attribution platforms, media planning tools, analytics platforms, CRM systems, subscription management systems, marketing automation tools, performance marketing platforms
ASSUMPTION: While specific tools aren't mentioned, the role requires expertise with marketing technology stacks typical for large media companies, including marketing attribution, analytics, and customer acquisition platforms.
Company Values: NBCUniversal emphasizes diversity, equity, and inclusion as core values, aiming to create content that reflects "the current and ever-changing face of the world"
Work Style: Collaborative across business units (references to "Symphony cross-business" collaboration), data-driven (emphasis on KPIs and attribution), and innovative (developing new approaches to marketing)
Self-Assessment: Candidates should consider their comfort with:
The role involves navigating a company in transition toward DTC models while maintaining distribution partner relationships, potentially creating competing priorities. The role requires international market knowledge and bilingual capabilities with potential travel demands. There may be high expectations for driving growth during a period of industry disruption, with the added complexity of the upcoming "SpinCo" split of cable network assets expected in 2025.
ASSUMPTION: These challenges are inferred from the company's stated transition plans and the breadth of responsibilities in the job description.
This VP Marketing role differs from similar positions at other media companies by its strong emphasis on both traditional affiliate distribution and DTC transition planning. Unlike purely streaming-focused marketing VP roles, this position requires balancing legacy media partnerships with forward-looking DTC initiatives. The international focus (LATAM) and language requirements also distinguish it from many US-focused media marketing roles.
ASSUMPTION: This comparison is based on standard structures within major media companies and the current transition state of the television/streaming industry.
Based on the responsibilities listed, the successful candidate might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and industry context.
ASSUMPTION: These questions are suggested based on the role description and company context, and should be adapted based on interview flow and candidate priorities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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