🔹 Job Title: Value Marketing Manager, Cirium (Hybrid)
🔹 Company: Remitly (Cirium/LexisNexis Risk Solutions/RELX)
🔹 Location: United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing, Aviation Analytics
As the Value Marketing Manager for Cirium, you will be responsible for developing and executing go-to-market strategies that effectively communicate the value of Cirium's aviation analytics solutions to key stakeholders. Reporting to the Head of Value Marketing, you'll craft customer-centric messaging, develop compelling value propositions, and support cross-functional teams to ensure Cirium's solutions resonate with buyers, influencers, and decision-makers in the aviation industry.
ASSUMPTION: The role is full-time based on the comprehensive nature of responsibilities and the #LI-Hybrid tag indicating a hybrid work arrangement. The category is assumed to be Marketing with a focus on Aviation Analytics based on the company description and role requirements.
Education: Not specified
Experience: Considerable experience in value-based marketing, product marketing, or similar role in software/solutions/data/IT sector
Skills:
ASSUMPTION: While no specific education requirements are mentioned, a bachelor's degree in marketing, business, or a related field is likely expected given the seniority and complexity of the role.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Value Marketing Manager roles in the UK aviation/data analytics sector typically offer competitive compensation packages, likely in the range of £50,000-£70,000 depending on experience level. The role is part of LexisNexis Risk Solutions, a RELX business, which is a major multinational information and analytics company, suggesting strong corporate benefits.
Industry Position: Cirium is described as the "industry leader in aviation analytics" that helps customers understand past and present aviation data while predicting future trends. The company is part of LexisNexis Risk Solutions, which is a RELX business—a global provider of information-based analytics and decision tools for professional and business customers.
Company Size: Not specifically stated, but as part of the RELX group, it's part of a large multinational corporation
Company Stage: Established company with mature products and services
ASSUMPTION: Based on its description as an industry leader and its parent company structure (LexisNexis/RELX), Cirium appears to be a well-established company rather than a startup. The global nature of operations is directly mentioned in the listing.
Career Level: Mid to Senior level
Reporting Structure: Reports to the Head of Value Marketing
Team Size/Composition: Described as a "closely knit global team"
Growth Opportunities: Cross-functional exposure across product, sales, pricing, and strategy teams
ASSUMPTION: This appears to be a mid to senior-level role based on the considerable experience required and the strategic nature of the responsibilities. The role offers growth through extensive cross-functional collaboration and exposure to multiple business areas.
Office Type: Hybrid (indicated by #LI-Hybrid tag)
Geographic Context: United Kingdom (specific city not mentioned)
Work Schedule: Not specifically mentioned
Regional Considerations: UK-based role within a global team context
ASSUMPTION: The hybrid work arrangement suggests a mix of in-office and remote work, which is increasingly common in marketing roles. The UK location may involve interaction with global teams across different time zones given the company's international presence.
Typical Process: For marketing roles at this level, candidates typically face multiple rounds including initial screening, panel interviews with marketing leaders, and possibly case studies demonstrating marketing strategy development skills.
Key Assessment Areas: Strategic thinking, marketing expertise, communication skills, cross-functional collaboration abilities, aviation industry knowledge (preferred)
Application Tips: Highlight experience in value-based marketing, product marketing, and go-to-market strategy development. Showcase examples of successful value proposition creation and messaging that drove business results.
ATS Keywords: value marketing, go-to-market, value proposition, product marketing, marketing strategy, customer personas, aviation analytics, sales enablement, market research, messaging, B2B marketing
ASSUMPTION: These insights are based on standard practices for similar marketing roles in enterprise organizations and are not specifically outlined in the job listing.
ASSUMPTION: While specific platforms aren't named beyond Microsoft Office, the role likely requires familiarity with standard marketing and analytics tools. The mention of AI tools suggests the company is adopting modern marketing technology practices.
Company Values: Customer-centric ("we pride ourselves on putting our customers' first and foremost in everything we do"), forward-thinking, collaborative
Work Style: Collaborative, supportive, challenging in a positive way with emphasis on continuous development and growth
Self-Assessment:
ASSUMPTION: The cultural values are inferred from statements in the "About the Team" section describing the team as closely knit, collaborative, supportive, and customer-focused.
The role requires balancing multiple stakeholder needs across product, sales, pricing, and strategy teams, which may create competing priorities. Deep aviation industry knowledge is described as "highly desirable" but not mandatory, meaning candidates without industry experience may face a learning curve. The global nature of the team may involve coordination across different time zones.
ASSUMPTION: These challenges are inferred from the role description, particularly the emphasis on cross-functional collaboration and the desired aviation industry knowledge.
This Value Marketing Manager role combines elements of product marketing, solutions marketing, and industry marketing positions. Unlike pure product marketing roles that may focus more narrowly on product features and benefits, this position emphasizes value-based messaging and go-to-market strategy with significant cross-functional collaboration. Compared to general marketing managers, this role has a stronger strategic focus on value articulation rather than campaign execution or demand generation.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description and typical activities for a Value Marketing Manager in this industry.
ASSUMPTION: These questions are suggested based on the role type and company description, and should be adapted based on the specific interview context and the candidate's background.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.