🔹 Job Title: Value Marketing Manager, Cirium (Hybrid)
🔹 Company: Cirium (Part of LexisNexis Risk Solutions, a RELX business)
🔹 Location: United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
As the Value Marketing Manager at Cirium, you will be responsible for developing and executing go-to-market strategies that effectively communicate the value of Cirium's aviation analytics solutions to key decision-makers. Reporting to the Head of Value Marketing, you'll craft customer-centric messaging, develop compelling value propositions, and support cross-functional teams to ensure Cirium's solutions resonate with buyers, influencers, and decision-makers in the aviation industry.
ASSUMPTION: The role is full-time based on the comprehensive responsibilities and the "#LI-Hybrid" tag in the listing, though this wasn't explicitly stated in the original posting.
Education: Not specified
Experience: Considerable experience in value-based marketing, product marketing, or similar role in software/solutions/data/IT sector; familiarity with aviation or travel market sectors highly desirable
Skills:
ASSUMPTION: While no specific educational requirements were mentioned, this type of role typically requires a bachelor's degree in marketing, business, or related field based on the seniority level and responsibilities.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Value Marketing Manager roles in the UK aviation/data analytics sector typically command competitive salaries reflective of the specialized industry knowledge required.
ASSUMPTION: Based on similar roles in the UK market for specialized marketing positions at established data analytics companies, the compensation is likely to be competitive, though specific details were not provided in the listing.
Industry Position: Cirium is described as the industry leader in aviation analytics, providing data and analytics to airlines, airports, travel companies, tech giants, aircraft manufacturers, and financial institutions.
Company Size: Medium to large enterprise as part of LexisNexis Risk Solutions and ultimately RELX, a global provider of information-based analytics.
Company Stage: Established company with global reach and market leadership in aviation analytics.
ASSUMPTION: The company size classification is based on Cirium being part of LexisNexis Risk Solutions and RELX, which are established enterprise-level companies, though specific employee counts for Cirium itself weren't provided.
Career Level: Mid to Senior level marketing position
Reporting Structure: Reports directly to the Head of Value Marketing
Team Size/Composition: Part of a "closely knit global team" that works collaboratively
Growth Opportunities: Potential for advancement within the broader LexisNexis and RELX organization
ASSUMPTION: The career level assessment is based on the "considerable experience" requirement and the strategic nature of the responsibilities, suggesting this is not an entry-level position.
Office Type: Hybrid (as indicated by the job title and "#LI-Hybrid" tag)
Geographic Context: United Kingdom (specific city not mentioned)
Work Schedule: Standard full-time schedule presumed
Regional Considerations: UK-based role with potential for interaction with global teams given Cirium's international scope
ASSUMPTION: The hybrid work arrangement is explicitly mentioned in the job title and hashtags, though specific in-office expectations (number of days on-site) weren't detailed.
Typical Process: For marketing roles at enterprise companies like LexisNexis, expect initial screening, assessment of marketing skills, portfolio review, and multiple rounds of interviews with marketing leadership and cross-functional stakeholders.
Key Assessment Areas: Strategic marketing thinking, value proposition development capabilities, stakeholder management, communication skills, industry knowledge, and ability to translate complex data into compelling messaging.
Application Tips: Highlight experience with go-to-market strategies, value-based marketing, and any aviation or travel industry experience. Showcase examples of successful value proposition development and cross-functional collaboration.
ATS Keywords: value marketing, go-to-market strategy, product marketing, value proposition, customer personas, market research, aviation analytics, B2B marketing, sales enablement
ASSUMPTION: These insights are based on standard interview processes for similar roles in enterprise B2B marketing positions and the specific requirements highlighted in the job description.
ASSUMPTION: While MS Office and AI tools are explicitly mentioned, other tools are standard for this type of role. Familiarity with marketing automation platforms and analytics tools would likely be advantageous though not explicitly mentioned.
Company Values: Customer-centricity, collaboration, continuous learning and development, diversity and inclusion
Work Style: Collaborative, supportive, customer-focused, forward-thinking
Self-Assessment: Would you thrive in a global team environment? Are you comfortable balancing strategic thinking with tactical execution? Can you effectively translate complex data offerings into compelling value narratives? Do you enjoy cross-functional collaboration?
ASSUMPTION: The cultural elements are inferred from statements like "closely knit global team, keen on learning from one another" and "we pride ourselves on putting our customers' first and foremost in everything we do," as well as the company's commitment to diversity mentioned in the listing.
This role requires balancing multiple priorities and collaborating with numerous stakeholders across different functions. You'll need to quickly understand complex aviation analytics products and translate technical capabilities into compelling value propositions. The hybrid nature of the role may require effective self-management of time and priorities.
ASSUMPTION: These challenges are inferred from the breadth of responsibilities and the need to work with multiple teams (Product, Sales, Pricing, Strategy) while managing go-to-market initiatives.
This Value Marketing Manager role differs from traditional Product Marketing roles by its specific focus on value articulation rather than feature promotion. It has broader go-to-market responsibility than a Content Marketing Manager but is more focused on value messaging than a general Marketing Manager. Compared to a Solutions Marketing Manager, this role places greater emphasis on customer persona development and value proposition alignment.
ASSUMPTION: This comparison is based on standard marketing role delineations in enterprise B2B companies and the specific emphasis on value-based marketing in this position.
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and typical work products for value marketing roles.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation based on specific interview context and candidate priorities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.