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User Acquisition Manager (f/m/d)

applike group
Full-time
On-site
Hamburg, Hamburg, Germany
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: User Acquisition Manager (f/m/d)

πŸ”Ή Company: applike group

πŸ”Ή Location: Hamburg, Hamburg, Germany

πŸ”Ή Job Type: On-site

πŸ”Ή Category: πŸš€ Growth Marketing

πŸ”Ή Date Posted: Tue Apr 01 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and optimizing performance marketing campaigns across various digital channels.
  • Testing new marketing channels and creative approaches.
  • Collaborating closely with design and product teams.
  • Nurturing relationships with external partners.

ASSUMPTION: This position demands both analytical and creative skills, as well as the ability to manage cross-functional teams and initiatives.

πŸ“‹ Key Responsibilities

βœ… Plan and execute user acquisition campaigns across multiple channels, including mobile video networks and social media.

βœ… Develop creative campaigns and experiments in collaboration with the design team.

βœ… Analyze campaign results to improve performance and ROI.

βœ… Stay updated with industry trends in user acquisition and mobile gaming marketing.

βœ… Manage relationships with ad networks and influencer agencies.

βœ… Align campaigns with product goals through collaboration with the product team.

ASSUMPTION: The role requires a proactive approach in testing hypotheses and generating insights to drive campaign success.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field, or equivalent work experience.

Experience: 3+ years in performance marketing or growth marketing, preferably within mobile gaming.

Required Skills:

  • User Acquisition
  • Performance Marketing
  • Data Analysis

Preferred Skills:

  • Experience with mobile video networks
  • Influencer partnerships

ASSUMPTION: Candidates should possess strong interpersonal skills and an ability to adapt to a dynamic environment.

πŸ’° Compensation & Benefits

Salary Range: Not specified; typically competitive per industry standards.

Benefits:

  • Regular feedback and development programs
  • Relocation support to settle in Hamburg
  • Hybrid working model with flexible hours
  • 30 vacation days and remote work opportunities
  • In-house gym with fitness classes and mental health support

Working Hours: 40 hours per week, with some flexibility.

ASSUMPTION: Benefits are designed to support both professional growth and personal well-being.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services, with a focus on mobile app marketing and technology solutions.

Company Size: 201-500 employees, indicating a medium-sized, agile organization.

Founded: 2016

Company Description:

  • Part of a larger app economy ecosystem.
  • Specializes in mobile gaming and app monetization.
  • Leverages cutting-edge technology to maximize user engagement.

Company Specialties:

  • App Marketing
  • Adtech
  • Mobile development
  • Big data
  • Machine learning

Company Website: http://www.applike-group.com

ASSUMPTION: Applicants with interest in tech innovations and mobile space are likely to thrive here.

πŸ“Š Role Analysis

Career Level: Mid-level role, offering opportunities to innovate and lead initiatives.

Reporting Structure: Reports to the Head of Marketing.

Work Arrangement: Hybrid model offers a balance of office and flexible work.

Growth Opportunities:

  • Development programs support career advancement.
  • Opportunities to lead initiatives within a fast-growing company.
  • Exposure to multi-channel marketing strategies.

ASSUMPTION: There is a strong emphasis on professional development and leadership within a supportive environment.

🌍 Location & Work Environment

Office Type: Modern, central office with state-of-the-art facilities.

Office Location(s): Central Hamburg, with a view of the Alster lake.

Geographic Context:

  • Vibrant cultural and business hub.
  • Excellent public transport connectivity.
  • Rich in history and modern attractions.

Work Schedule: Three core onsite days with the flexibility of remote work.

ASSUMPTION: The central location offers cultural enrichment and urbane amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial application submission
  • Screening interview with HR
  • Technical and practical assessments
  • Final interview with a senior manager or executive

Key Assessment Areas:

  • Technical proficiency in user acquisition tools
  • Analytical problem-solving
  • Creative thinking and innovation

Application Tips:

  • Highlight past successes in performance marketing
  • Demonstrate your adaptability and innovation
  • Discuss any experience with emerging digital channels

ATS Keywords: User Acquisition, Performance Marketing, Campaign Optimization, Mobile Gaming, Growth Strategy

ASSUMPTION: A focus on data analytics and strategic creativity will be essential in the interview.

πŸ› οΈ Tools & Technologies

  • DSPs (Demand Side Platforms)
  • Analytics Platforms
  • Social Media Marketing Tools

ASSUMPTION: Familiarity with advanced digital marketing platforms is crucial for success.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity

Work Style:

  • Dynamic and fast-paced
  • Collaborative team environment
  • Focus on achieving results

Self-Assessment Questions:

  • Can you demonstrate your ability to drive growth creatively?
  • How do you stay current with digital marketing trends?
  • Are you comfortable with cross-functional collaboration?

ASSUMPTION: The company culture is likely centered on teamwork, innovation, and continuous learning.

⚠️ Potential Challenges

  • Keeping up with rapid industry changes
  • Balancing multiple projects simultaneously
  • Navigating cross-functional team dynamics
  • Maintaining performance standards in a competitive market

ASSUMPTION: The role may require resilience and adaptability to manage diverse and evolving challenges.

πŸ“ˆ Similar Roles Comparison

  • Emphasis on mobile gaming makes this role unique.
  • Offers direct collaboration with various marketing channels.
  • Potential for visibility with strategic decision-making input.

ASSUMPTION: Compared to similar roles, this position offers a unique focus on mobile gaming with strong cross-department collaboration.

πŸ“ Sample Projects

  • Developing a multi-channel user acquisition strategy for a new game launch
  • Optimizing creatives for a mobile video network campaign
  • Running a new market penetration test with influencer partnerships

ASSUMPTION: Projects will likely involve innovative strategies and cross-functional tasks involving testing and data analysis.

❓ Key Questions to Ask During Interview

  • How does this role align with the company’s growth strategy?
  • What are the expectations for performance in the first 6 months?
  • Can you describe the dynamics of the marketing team?
  • What opportunities exist for professional development?
  • How do you measure success in user acquisition campaigns?

ASSUMPTION: These questions will help you understand expectations and growth potential within the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Prepare a detailed resume highlighting relevant experience
  • Include a cover letter explaining your interest in the role
  • Be ready for a phone screen interview
  • Research the company and gather insightful questions for the interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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