📌 Core Information
🔹 Job Title: Trade Marketing Executive
🔹 Company: Careers
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: 🏪 Trade Marketing
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📌 Essential Job Details
🚀 Job Overview
As a Trade Marketing Executive at Careers, you'll play a crucial role in shaping the marketing identity and driving the success of their premium spirits portfolio, including brands like Four Pillars Gin and Vanguard Luxury Brands. Working as part of a larger marketing team, you'll develop and deliver impactful, insight-led trade marketing and shopper marketing campaigns to influence shoppers and drinkers while establishing strong partnerships with customers.
ASSUMPTION: The role is focused on trade and shopper marketing within the spirits/alcohol industry, which is a common specialization for this type of position.
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📋 Key Responsibilities
✅ Develop and deliver exciting, impactful, insight-led trade marketing and shopper marketing campaigns across the Light Spirits & Liqueurs portfolio for both on-premise and retail environments
✅ Collaborate with brand and sales teams to develop and implement activity that aligns with brand plans, ATL media plans, and customer/channel strategies, with clearly defined KPIs
✅ Develop briefs and collaborate with external agencies and suppliers to deliver best-in-class trade and shopper marketing activities within budget and on time
✅ Communicate effectively and efficiently to coordinate activity across a diverse range of customers and markets while ensuring brand principles are upheld
✅ Conduct post-campaign evaluations to drive continuous improvement in efficiencies and ROI
✅ Plan, prepare, and support the delivery of presentations required to sell in quarterly activity for field execution
✅ Assist the Brand Manager with campaign budget management, calendar management, planning, and execution
✅ Continuously develop and identify process improvement opportunities
ASSUMPTION: The key responsibilities cover the full scope of trade and shopper marketing activities, including campaign planning, execution, and performance evaluation.
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🎯 Required Qualifications
Education: Not specified
Experience: Experience working in trade or shopper marketing, hospitality, events, or a strong knowledge of the drinks industry will be highly regarded
Skills:
- Excellent communication skills and ability to interact with stakeholders at all levels
- Positive and proactive mindset that embraces a collaborative culture of learning and knowledge sharing
- Excellent project and time management skills with the ability to meet multiple deadlines
ASSUMPTION: While formal education requirements are not specified, relevant industry experience and specific skills are considered essential for this role.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: As a trade marketing role in the alcohol/spirits industry in Sydney, the compensation is likely competitive with the local market average for similar positions.
ASSUMPTION: The salary and benefits are not provided, but are expected to be in line with industry standards for a mid-level marketing role in Sydney.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Careers is launching a stand-alone spirits division, bringing together Australia's leading gin business, Four Pillars Gin, and Vanguard Luxury Brands, the country's top importer, marketer, and distributor of premium spirits.
Company Size: Not specified
Company Stage: Expanding into a new spirits division, indicating a growth phase
ASSUMPTION: Careers is a well-established company with a focus on premium alcohol brands, expanding its portfolio and capabilities in the spirits market.
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📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Brand Manager within the larger marketing team
Team Size/Composition: A marketing team of 9 people
Growth Opportunities: Opportunities to contribute to the growth and development of the spirits division and take on increasing responsibilities
ASSUMPTION: This is a mid-level role with potential for career progression within the expanding spirits division and marketing team.
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🌍 Location & Work Environment
Office Type: Not specified, but likely a mix of in-office and hybrid work
Geographic Context: Sydney is a major city and commercial hub in Australia, with a dynamic business environment and a thriving drinks/hospitality industry
Work Schedule: Standard full-time hours, with possible flexibility as common in marketing roles
Regional Considerations: Sydney offers a high cost of living, but also access to a diverse talent pool and proximity to key industry partners
ASSUMPTION: The role is based in Sydney, which is a vibrant and cosmopolitan city with a strong drinks and hospitality industry, though the specific work environment is not explicitly stated.
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💼 Interview & Application Insights
Typical Process: Likely to include an initial phone/video screening, followed by in-person interviews with the hiring manager and team members, and potentially a skills assessment or presentation
Key Assessment Areas: Communication skills, collaboration abilities, industry knowledge, campaign planning and execution, analytical and problem-solving skills
Application Tips: Highlight relevant trade/shopper marketing experience, showcase your understanding of the spirits industry, and demonstrate a passion for building successful brand partnerships
ATS Keywords: trade marketing, shopper marketing, spirits, premium brands, campaign management, stakeholder coordination, presentation skills
ASSUMPTION: The interview process and key assessment areas are based on standard practices for similar marketing roles, though the specific details may vary.
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🛠️ Tools & Technologies
- Campaign management software (e.g., Asana, Trello)
- Data analytics and reporting tools (e.g., Google Analytics, Tableau)
- Presentation and collaboration tools (e.g., PowerPoint, Google Workspace)
- Creative design software (e.g., Adobe Creative Suite)
ASSUMPTION: These are common tools and technologies used in trade and shopper marketing roles, though the specific software may differ.
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👔 Cultural Fit Considerations
Company Values: Careers values passion, energy, and teamwork in delivering uplifting experiences to consumers, as well as a challenger mindset of being curious, courageous, and acting with conviction.
Work Style: Collaborative, fast-paced, with a focus on continuous improvement and delivering exceptional results
Self-Assessment: Consider your ability to thrive in a dynamic, team-oriented environment, your interest in the spirits industry, and your enthusiasm for developing impactful marketing campaigns.
ASSUMPTION: The company culture emphasizes collaboration, innovation, and a driven, ambitious mindset, which are common values in the marketing and consumer goods industries.
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⚠️ Potential Challenges
The role may involve managing a diverse range of customer and market relationships, coordinating with multiple internal teams, and delivering high-impact campaigns within tight timelines and budgets. Additionally, the rapidly evolving spirits industry may require adaptability and a willingness to continuously learn and improve.
ASSUMPTION: Based on the job responsibilities, the role may involve some common challenges related to stakeholder management, cross-functional collaboration, and the need for agility in a dynamic industry.
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📈 Similar Roles Comparison
This Trade Marketing Executive role is similar to other mid-level marketing positions in the spirits, beverages, or consumer goods industries, with a focus on trade and shopper marketing activities. Key differences may include the specific portfolio of brands, the scale and complexity of customer relationships, and the level of brand strategy involvement.
ASSUMPTION: The role is comparable to other trade or shopper marketing positions in the consumer goods sector, with the primary differentiator being the focus on the spirits/alcohol industry.
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📝 Sample Projects
As a Trade Marketing Executive, you may be involved in the following types of projects:
- Developing a comprehensive trade marketing campaign for the launch of a new gin or liqueur product, including in-store activations, customer events, and digital/social media elements
- Analyzing shopper data and insights to create targeted, personalized programs for key retail partners to drive increased sales and brand awareness
- Collaborating with the creative team to produce eye-catching point-of-sale materials and merchandising solutions to enhance the in-store experience
- Organizing a brand ambassador program to provide product training and support to on-premise customers, such as bars and restaurants
ASSUMPTION: These sample projects are representative of the types of activities a Trade Marketing Executive may undertake, based on the responsibilities outlined in the job description.
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❓ Key Questions to Ask During Interview
1. Can you tell me more about the marketing team structure and how the Trade Marketing Executive role fits within it?
2. What are the key brand and customer priorities for the spirits division over the next 12-18 months, and how will this role contribute to achieving those goals?
3. Can you provide an example of a successful trade marketing campaign that the team has executed recently, and what were the key learnings?
4. How does the company approach innovation and continuous improvement in its trade and shopper marketing strategies?
5. What opportunities are there for professional development and skill-building within this role?
6. Can you describe the company's approach to work-life balance and supporting employee wellbeing?
ASSUMPTION: These questions are designed to gather more information about the role, the team, the company's priorities, and the overall work environment, which are all important considerations for assessing fit.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this Trade Marketing Executive opportunity effectively, consider these steps:
- Thoroughly review the job description and requirements to assess your fit and identify any gaps in your experience or skills
- Craft a tailored resume that highlights your relevant trade/shopper marketing achievements, industry knowledge, and campaign management expertise
- Prepare thoughtful questions to ask during the interview, focusing on understanding the team dynamics, company priorities, and growth potential
- Research the company, industry, and key competitors to demonstrate your strategic awareness and interest in the role
- Review the job description for any specific ATS keywords to incorporate into your application materials
- Follow up promptly after the interview to reiterate your interest and qualifications
By taking these proactive steps, you can position yourself as a strong, well-informed candidate for this exciting Trade Marketing Executive role at Careers.