Technischer SEO Manager (m/w/d)

📌 Core Information

🔹 Job Title: Technischer SEO Manager (m/w/d)

🔹 Company: Axel Springer News Media National

🔹 Location: Berlin, Berlin, Germany

🔹 Job Type: On-site

🔹 Category: SEO & Content Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified, presumed on-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Shaping the overall SEO strategy for major digital brands
• Engagement in cross-functional teams for product development
• Close collaboration with various editorial teams
• Continuous learning and adaptation in SEO trends

ASSUMPTION: The job requires a strong understanding of SEO trends and ability to work closely with editorial teams due to the integration of SEO into content strategy and development.

📋 Key Responsibilities

✅ Shape and implement the SEO strategies for BILD, AUTO BILD, and COMPUTER BILD

✅ Analyze domains and competitors to enhance reach and search intent

✅ Advise inter-disciplinary teams on SEO-related topics

✅ Optimize across the spectrum from crawling to structured data

✅ Create analytical reports and presentations for stakeholders

✅ Stay informed on SEO news and propose new strategies for improvement

ASSUMPTION: These responsibilities imply a dynamic working environment where quick adaptation and proactive strategy development are crucial for success.

🎯 Required Qualifications

Education: No specific educational background required. Motivation is key.

Experience: Professional experience in SEO, ideally within media, publishing, or e-commerce sectors

Required Skills:

• Proficiency in SEO and analytical tools (e.g., Search Console, Sistrix)
• Experience with large data sets and tools like Excel and KNIME
• Strong communication and problem-solving skills
• RegEx and Python knowledge advantageous

Preferred Skills:

• Familiarity with media/publishing industry SEO needs
• Experience with data-driven decision making

ASSUMPTION: The emphasis on motivation suggests a focus on practical experience and personal initiative over formal credentials.

💰 Compensation & Benefits

Salary Range: Not specified. Competitive compensation is common in tech and media sectors in Berlin.

Benefits:

• Access to learning and personal development resources
• Free meals including breakfast snacks and lunch
• 30 days of annual leave
• Advanced office equipment and settings
• Flexible employee perks such as transportation discounts
• Potential for position extension beyond initial one-year contract

Working Hours: 40 hours per week, with the possibility for part-time or full-time arrangements

ASSUMPTION: The benefits imply a culturally supportive workplace with an emphasis on work-life balance and employee satisfaction.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Media, specializing in digital content and classifieds

Company Size: 10,001+ employees, indicating a large-scale operation with extensive resources and opportunities.

Founded: Not specified

Company Description:

• Operates across 40+ countries
• Aims to lead in digital content and classifieds
• Employs more than 18,000 individuals globally

Company Specialties:

• Publishing
• Online and Web-TV
• Branded content marketing and classified ads

Company Website: http://www.axelspringer.com

ASSUMPTION: The company's scale suggests significant career development possibilities and a robust support system for employees.

📊 Role Analysis

Career Level: Intermediate level, suitable for professionals with 2-5 years of experience

Reporting Structure: Likely reports to SEO or digital marketing leadership within the editorial departments

Work Arrangement: Primarily on-site, fostering collaboration within cross-functional teams

Growth Opportunities:

• Enhanced skills in large-scale SEO operations
• Potential growth within a multinational media company
• Exposure to cutting-edge digital content strategies

ASSUMPTION: This role offers substantial growth potential within an innovative digital landscape.

🌍 Location & Work Environment

Office Type: Modern and technologically advanced office space

Office Location(s): Axel-Springer-Str. 65, Berlin, Germany

Geographic Context:

• Located in a dynamic, media-centric district of Berlin
• In proximity to other innovative tech hubs
• Access to Berlin's vibrant cultural and professional milieu

Work Schedule: Standard business hours with flexibility for part-time arrangement if necessary

ASSUMPTION: The bustling location reflects a stimulating workplace environment that encourages creativity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Technical SEO assessment
• Interviews with HR and technical team

Key Assessment Areas:

• SEO strategy understanding
• Analytical skills and data interpretation
• Collaborative approach to problem-solving

Application Tips:

• Highlight projects demonstrating SEO success
• Showcase data analysis expertise
• Provide examples of collaborative achievements

ATS Keywords: SEO strategy, Data analysis, Content marketing, Python, RegEx, Google Analytics

ASSUMPTION: Successfully showcasing SEO expertise and analytical skills is key to passing through the recruitment process.

🛠️ Tools & Technologies

• Sistrix
• Google Search Console
• Screaming Frog

ASSUMPTION: Mastery of SEO tools is fundamental, reflecting the job's technical nature.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation
• Promoting diversity and inclusion
• Support for employee growth and learning

Work Style:

• Data-driven decision-making
• Collaborative teamwork
• Proactive problem-solving

Self-Assessment Questions:

• Can you provide examples of successful SEO projects you've led?
• How do you handle rapidly changing SEO trends?
• What strategies do you use to ensure content aligns with current search intent?

ASSUMPTION: Alignment with these cultural attributes and work styles would ensure a better fit within the team-oriented and dynamic workplace.

⚠️ Potential Challenges

• Keeping up with fast-paced changes in SEO algorithms
• Managing cross-departmental collaboration effectively
• Balancing multiple projects and deadlines
• Ensuring all content strategies align with brand goals

ASSUMPTION: The environment may require strong multi-tasking abilities and endurance in a rapidly evolving digital landscape.

📈 Similar Roles Comparison

• SEO roles in tech settings may emphasize technical skills over content strategy
• Marketing roles may place heavier emphasis on data analytics and consumer insights
• SEO roles in smaller firms might involve broader responsibilities across digital marketing

ASSUMPTION: This position focuses specifically on SEO within a media context, which is distinct from tech-focused SEO roles.

📝 Sample Projects

• Enhancing search visibility for a major media publication
• Collaborating on a cross-functional team to launch a new digital product
• Developing a training program for editorial teams on SEO best practices

ASSUMPTION: Projects likely focus on integrating SEO with editorial practices, reflecting the role's strategic impact.

❓ Key Questions to Ask During Interview

• Can you describe the company’s approach to integrating SEO with editorial content?
• What tools and technologies are primarily used in this role?
• How does the company stay ahead of SEO trends and changes?
• What opportunities are there for professional development?
• Can you tell me more about the team I'll be working with?

ASSUMPTION: These questions aim to assess both role fit and alignment with team and company goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Axel Springer careers page
• Prepare examples of SEO projects you've led
• Ensure your resume is updated with relevant SEO and analytics skills
• Highlight any experience with cross-functional team collaborations
• Review company and industry trends to align your application materials

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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