📌 Core Information
🔹 Job Title: Strategic Marketing Manager (w/m/d)
🔹 Company: Deutsche Glasfaser
🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Cross-functional project leadership and stakeholder management
- Development of insight-driven marketing concepts and campaigns
- Operational marketing campaign execution and process optimization
- Performance measurement and continuous improvement
ASSUMPTION: This role requires a strategic mindset and hands-on approach, with a strong focus on driving revenue growth and enhancing brand image.
📋 Key Responsibilities
✅ Lead cross-functional projects and teams, managing stakeholders effectively
✅ Develop insight-based, holistic marketing concepts and master campaigns to increase revenue and improve brand image
✅ Oversee the operational implementation of marketing measures and campaigns, ensuring consistency and efficiency across all marketing areas
✅ Optimize processes and implement workflow tools to enhance efficiency
✅ Continuously measure and analyze project success, taking appropriate actions to ensure success
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Completed (Fach-)Hochschulstudium, preferably in Marketing or Communication
Experience: Proven experience in marketing management, ideally in the telecommunications sector, on the company or agency side
Required Skills:
- Strategic thinking and hands-on mentality
- Structured working method: independence, organization, and structure as a working principle
- Passion for communication and design: enthusiasm for holistic communication, process optimization, and a strong sense of language and design
- Teamwork and product enthusiasm: enjoyment of working in cross-functional teams and enthusiasm for the products
Preferred Skills:
- Experience in the telecommunications industry
- Fluency in German and English
ASSUMPTION: Candidates with a strong strategic mindset and relevant experience in marketing management will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for marketing managers in Germany)
Benefits:
- Flexible working options
- 30 days of vacation and additional days off on December 24th and 31st
- Home office equipment, including ergonomic furniture
- Corporate academy with a growing range of training opportunities
- Company pension scheme and worldwide 24/7 accident insurance
- Employee discounts and corporate benefits offers
- Flexible benefits (e.g., public transport allowance, job bike, well-being platform, or company health insurance) with employer contribution
Working Hours: Full-time (40 hours per week) with flexible working hours and hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers in Germany, considering the experience level and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Deutsche Glasfaser is a telecommunications company specializing in fiber-to-the-home (FTTH) infrastructure and high-speed internet services. They are a key player in the German market, focusing on providing digital connectivity to rural areas.
Company Size: With over 1,000 employees, Deutsche Glasfaser is a mid-sized company that offers a dynamic and collaborative work environment. This size allows for a strong sense of community and direct impact on the company's success.
Founded: Deutsche Glasfaser was founded in 2011 and has since grown to become one of the leading FTTH providers in Germany.
Company Description:
- Deutsche Glasfaser is committed to connecting rural regions to the digital world, enabling social, economic, and public life in the areas they serve.
- The company plans, builds, and operates provider-independent fiber optic connections for private households, businesses, and public institutions.
- Deutsche Glasfaser is a pioneer and trailblazer in the industry, driving the development of fiber optic infrastructure in Germany.
Company Specialties:
- FTTH (Fiber to the Home)
- Glasfaser bis ins Haus (Fiber to the Home in German)
- Glasfaser auf dem Land (Fiber optic infrastructure in rural areas)
- Glasfaser (Fiber optic infrastructure)
- Internetanbieter (Internet service provider)
- Gigabit Internet (Gigabit-speed internet)
- Digitales Bürgernetz (Digital infrastructure for public use)
Company Website: www.deutsche-glasfaser.de
ASSUMPTION: Deutsche Glasfaser's focus on connecting rural areas and its role as a pioneer in the FTTH industry make it an attractive employer for candidates interested in driving digital innovation in underserved regions.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department.
Reporting Structure: The Strategic Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product management, and communications.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary based on individual needs and team requirements.
Growth Opportunities:
- Progression to a senior marketing role or leadership position within the marketing department
- Expansion of responsibilities to include additional regions or product lines
- Opportunities to work on strategic projects and initiatives that drive the company's growth and success
ASSUMPTION: This role offers strong potential for career growth and development within the marketing department, as well as the opportunity to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Deutsche Glasfaser's headquarters is located in Düsseldorf, North Rhine-Westphalia, Germany, with additional offices in Borken and Saarlouis.
Office Location(s): Klaus-Bungert-Straße 8, Düsseldorf, Nordrhein-Westfalen 40468, DE; Am Kuhm 31, Borken, Nordrhein-Westfalen 46325, DE; Am Saaraltarm 1, Saarlouis, 66740, DE
Geographic Context:
- Düsseldorf is the capital of North Rhine-Westphalia and the seventh most populous city in Germany, offering a vibrant cultural scene and a strong economy.
- The region is home to a diverse range of industries, including telecommunications, finance, and media.
- North Rhine-Westphalia is Germany's most populous state and a major economic hub, with a strong focus on innovation and technology.
Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours and the opportunity for remote work.
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a good work-life balance, while the company's focus on driving digital innovation in rural areas offers a unique and impactful work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and leadership abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your strategic approach to marketing and provide examples of successful campaigns you have led
- Demonstrate your enthusiasm for Deutsche Glasfaser's mission and the opportunity to drive digital innovation in rural areas
ATS Keywords: Marketing management, strategic planning, cross-functional teams, stakeholder management, campaign development, process optimization, performance analysis
ASSUMPTION: The application process for this role is likely to be competitive, and candidates who can demonstrate a strong strategic mindset, relevant experience, and enthusiasm for Deutsche Glasfaser's mission will have the best chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the company's internal systems and the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Deutsche Glasfaser is committed to driving digital innovation and connecting rural areas to the digital world
- Collaboration: The company fosters a collaborative work environment, with strong cross-functional teamwork and communication
- Sustainability: Deutsche Glasfaser is dedicated to promoting sustainable development and responsible business practices
Work Style:
- Dynamic and fast-paced work environment, with a strong focus on driving results and continuous improvement
- Opportunities for growth and development, with a focus on empowering employees to take initiative and make an impact
- Strong emphasis on teamwork and cross-functional collaboration
Self-Assessment Questions:
- Do you share Deutsche Glasfaser's commitment to driving digital innovation and connecting rural areas?
- Are you comfortable working in a dynamic and fast-paced work environment, with a strong focus on driving results?
- Do you thrive in a collaborative work environment, with a strong emphasis on teamwork and cross-functional collaboration?
ASSUMPTION: Candidates who are passionate about driving digital innovation in rural areas, comfortable working in a dynamic and collaborative environment, and aligned with Deutsche Glasfaser's values will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple cross-functional projects and stakeholders simultaneously
- Balancing strategic planning and hands-on execution in a fast-paced environment
- Adapting to a hybrid work arrangement and maintaining effective communication with remote team members
- Navigating a competitive job market and demonstrating a strong strategic mindset and relevant experience
ASSUMPTION: These challenges are common to marketing management roles and can be overcome with strong project management skills, strategic thinking, and effective communication.
📈 Similar Roles Comparison
- This role is similar to other marketing management positions but focuses specifically on driving revenue growth and enhancing brand image through strategic marketing campaigns
- Unlike some marketing roles, this position requires a strong focus on process optimization and operational execution
- Career progression in this role may involve expanding responsibilities to include additional regions or product lines, or moving into a senior marketing or leadership position
ASSUMPTION: This role offers a unique combination of strategic planning, operational execution, and process optimization, making it an attractive opportunity for marketing professionals looking to drive impact in a dynamic and collaborative environment.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new fiber optic network in a rural region
- Optimizing marketing processes and workflows to improve efficiency and reduce costs
- Conducting market research and analysis to identify new opportunities for growth and expansion
ASSUMPTION: These sample projects illustrate the strategic, operational, and analytical aspects of the role, highlighting the importance of a well-rounded marketing skill set.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for expanding its fiber optic network and driving digital innovation in rural areas?
- How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
- What is the company's approach to fostering a collaborative and inclusive work environment, and how does this role contribute to that culture?
- What opportunities are there for growth and development within the marketing department, and how does the company support the career progression of its employees?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions demonstrate a strong interest in the company's mission, strategy, and culture, as well as a strategic mindset and focus on driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Deutsche Glasfaser's mission, values, and recent projects, and be ready to discuss your strategic approach to marketing and provide examples of successful campaigns you have led
- Follow up with the HR department after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
