Sr Marketing Manager, Ecommerce
UNITED STATES SOCCER FEDERATION 1📌 Core Information
🔹 Job Title: Sr Marketing Manager, Ecommerce
🔹 Company: United States Soccer Federation
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Marketing / Ecommerce
📌 Essential Job Details
🚀 Job Overview
The Sr Marketing Manager, Ecommerce will drive ecommerce revenue growth for U.S. Soccer through strategic marketing initiatives across all digital platforms. This role serves as a crucial liaison between Consumer Products, Marketing, and other departments to create and execute comprehensive D2C ecommerce strategies that increase revenue while enhancing the fan and member experience. As a senior leader, you'll help establish a commercial marketing culture within the organization during a period of significant growth.
ASSUMPTION: Based on the role description, I've assumed this is a full-time position in the Marketing/Ecommerce category, as these details were not explicitly stated but are strongly implied by the comprehensive responsibilities and senior nature of the role.
📋 Key Responsibilities
- ✅ Lead D2C ecommerce marketing strategy to drive revenue growth across all USSF platforms (app, ussoccer.com, store.ussoccer.com) and partner platforms
- ✅ Develop go-to-market strategies for all revenue channels, including new market entry and expansion plans
- ✅ Coordinate with CPG, Legends, Nike and other partners to share audience insights and influence product development
- ✅ Build a commercial marketing culture across teams, improving ways of working between CPG, Analytics, Insiders, Content, Creative and Product
- ✅ Lead strategy for all ecommerce marketing initiatives across the full digital estate and media mix (paid media, CRM, owned platforms, social and influencers)
- ✅ Present business cases and investment proposals to senior management
- ✅ Collaborate with Finance on commercial forecasts and performance analysis
- ✅ Analyze sales and marketing campaign performance to evaluate product success and inform new product development
- ✅ Drive e-CRM strategy advancement, focusing on personalization and automation
- ✅ Ensure CPG opportunities are incorporated into match days, tournaments, and training camps
- ✅ Develop marketing strategies for new product and kit launches across the full funnel
- ✅ Contribute to the Integrated Marketing calendar to ensure promotion planning aligns with budgets and revenue targets
- ✅ Identify new opportunities to enhance consumer experience and create immersive brand engagement
🎯 Required Qualifications
Education: Not specified
Experience: Significant experience in ecommerce marketing, preferably in fashion or sports industry
Skills:
- Previous senior DTC ecommerce management experience
- Proven ability to develop and implement ecommerce marketing & CRM strategies
- Strong analytical skills with ability to derive actionable insights from data
- Experience with budget management ensuring net profit across ecommerce business
- Expertise in digital marketing channels including search, social, display, affiliates, and CRM
- Knowledge of SEO, UX, and CRO techniques
- Excellent written and verbal communication skills
- Ability to influence and build collaborative relationships
- Experience embedding trading culture and upskilling teams
- Critical eye for creative that balances brand and performance
- Proficiency with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)
ASSUMPTION: While specific education requirements aren't mentioned, the senior nature of the role and required expertise suggests at least a bachelor's degree is likely expected, though the emphasis appears to be on relevant experience and skills rather than formal education.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Based on industry standards for senior marketing roles in sports organizations, this position likely offers a competitive salary package with benefits typical of large national organizations, though specific details would need verification from the employer.
📌 Applicant Insights
🔍 Company Context
Industry Position: The U.S. Soccer Federation is the national governing body for soccer in the United States, overseeing the men's and women's national teams and serving as a central organization for soccer development across the country.
Company Size: Large national organization
Company Stage: Period of significant growth with ambitious plans for the future of U.S. soccer
ASSUMPTION: While exact employee numbers aren't provided, U.S. Soccer's role as a national federation implies a substantial organization. The listing specifically mentions being "in a period of significant growth," which is explicitly stated.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports to VP, Integration Marketing, Brand & Operations with a dotted line to VP, Consumer Products
Team Size/Composition: Not specified, but likely manages cross-functional initiatives
Growth Opportunities: Potential progression into VP roles given the organization's stated growth trajectory
ASSUMPTION: While team size isn't specified, the cross-functional nature of the role suggests the candidate will collaborate with various teams rather than managing a large direct team. Growth opportunities are inferred from the organization's stated growth phase and the senior nature of the position.
🌍 Location & Work Environment
Office Type: Primarily in-office with some travel
Geographic Context: Atlanta is a major business hub in the Southeast with a growing soccer presence, including Atlanta United FC
Work Schedule: Non-traditional hours required including evenings, weekends & holidays
Regional Considerations: Travel up to 10% of the time to attend domestic U.S. Soccer controlled matches
ASSUMPTION: The role appears to be primarily in-office based on the detailed location information, though specific remote work policies aren't mentioned. The listing explicitly states non-traditional hours and travel requirements.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at large sports organizations, expect multiple rounds including initial screening, panel interviews with key stakeholders, and likely a strategic presentation
Key Assessment Areas: Strategic thinking, commercial acumen, leadership capabilities, cross-functional collaboration skills, and technical marketing expertise
Application Tips: Highlight specific revenue growth achievements from past ecommerce roles, demonstrate deep understanding of the digital marketing ecosystem, and show examples of successful cross-functional collaboration
ATS Keywords: ecommerce marketing, D2C, CRM, revenue growth, digital marketing, paid media, consumer products, conversion optimization, marketing analytics, sports marketing, fashion retail
ASSUMPTION: These insights are based on standard recruitment practices for similar senior marketing roles in sports and retail organizations.
🛠️ Tools & Technologies
- Marketing analytics platforms
- CRM systems
- Ecommerce platforms
- SEO tools
- Social media management platforms
- Microsoft Suite (explicitly mentioned)
- Digital advertising platforms
ASSUMPTION: Specific tools beyond Microsoft Suite aren't mentioned, but proficiency with standard ecommerce and digital marketing platforms would be expected given the role requirements.
👔 Cultural Fit Considerations
Company Values: Service to soccer, teamwork, inspiration, support, guidance, inclusion, and diversity
Work Style: Collaborative, fast-paced, dynamic, and adaptable
Self-Assessment:
- Are you passionate about soccer's growth in the United States?
- Do you thrive in a fast-paced environment with multiple stakeholders?
- Are you comfortable working non-traditional hours including event days?
- Can you balance commercial goals with brand integrity?
- Do you enjoy building processes and establishing new ways of working?
ASSUMPTION: Company values are inferred directly from the organization overview included in the listing. The work style requirements are explicitly mentioned (fast-paced, dynamic environment).
⚠️ Potential Challenges
- Balancing multiple reporting lines (direct and dotted line) across different departments
- Managing non-traditional work hours including weekends, evenings, and holidays
- Coordinating between multiple stakeholders (Legends, Nike, internal teams) with potentially competing priorities
- Setting up commercial marketing processes in an organization that may be developing these capabilities
- Working in a fast-paced environment with significant growth expectations
ASSUMPTION: These challenges are inferred from the role description and organizational context provided in the listing, particularly the mentions of multiple stakeholders, non-traditional hours, and the organization being in a growth phase.
📈 Similar Roles Comparison
This role combines elements typically found in several distinct positions:
- Ecommerce Director: More focused on the ecommerce platform itself, whereas this role has broader marketing responsibilities
- Digital Marketing Director: Typically more focused on marketing execution rather than commercial strategy
- Consumer Products Marketing Leader: Similar focus on merchandise but this role emphasizes the digital marketing and platform aspects
- Sports Merchandising Director: Similar industry focus but broader digital marketing responsibilities in this role
ASSUMPTION: This comparison is based on standard industry role structures and the specific responsibilities outlined in the listing.
📝 Sample Projects
- Developing an integrated marketing campaign for a new USMNT/USWNT kit launch across all digital channels
- Creating a CRM personalization strategy to increase repeat purchases and customer lifetime value
- Establishing a data-sharing framework between Legends, Nike, and internal teams to improve product development
- Building a comprehensive World Cup merchandise marketing plan to maximize revenue during tournament periods
- Developing a trading calendar that aligns with the soccer season and key marketing moments
ASSUMPTION: These sample projects are based directly on the responsibilities listed in the job description and represent typical initiatives for this type of role.
❓ Key Questions to Ask During Interview
- What are the specific revenue growth targets for ecommerce in the next 1-3 years?
- How is the relationship structured between U.S. Soccer and partners like Legends and Nike for merchandise marketing?
- What current data capabilities exist to measure marketing performance and customer behavior?
- How developed is the current ecommerce marketing function, and what are the priority areas for improvement?
- How does U.S. Soccer's growth strategy align with the upcoming World Cup co-hosting opportunity in 2026?
ASSUMPTION: These questions are suggested based on the nature of the role and would help a candidate better understand the specific challenges and opportunities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight ecommerce revenue growth achievements, digital marketing expertise, and leadership experience in retail or sports
- Ensure your application includes key terms like "ecommerce marketing," "D2C," "CRM strategy," and "digital conversion" to pass ATS screening
- Prepare specific examples of how you've driven commercial growth through digital marketing channels
- Research U.S. Soccer's recent merchandise initiatives, partnerships, and digital presence
- Connect with current or former U.S. Soccer employees on LinkedIn to gain additional insights about the organization
- Prepare a brief overview of how you would approach the role in the first 90 days, focusing on assessment, relationship-building, and quick wins