📌 Core Information
🔹 Job Title: Sr Manager, Digital Marketing APAC
🔹 Company: ServiceNow
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
ServiceNow is seeking a Senior Manager of Digital Marketing to lead their APAC digital marketing team. This role will drive regional scale campaigns and content syndication programs, with responsibility for strategy development, team leadership, and cross-functional collaboration. The successful candidate will oversee digital demand generation, manage publisher partnerships, and deliver measurable business impact across the APAC region.
ASSUMPTION: Based on the description and responsibilities, this appears to be a full-time strategic leadership position focused on driving regional digital marketing initiatives, although the job type was not explicitly stated in the original listing.
📋 Key Responsibilities
Digital Demand Generation & Publisher Partnerships
- ✅ Drive regional digital demand strategy across media channels to maximize business impact
- ✅ Partner with key stakeholders across marketing, sales, and country teams
- ✅ Plan, execute, and optimize digital media channels cost-efficiently
- ✅ Manage allocated marketing budget
- ✅ Design and implement integrated full-funnel digital user journeys
- ✅ Build relationships with key content syndication publishers
- ✅ Own paid strategy across Social, Content Syndication, Programmatic, Video, Email, SEO, SEM
- ✅ Collaborate with global teams for best practices and cross-learning
- ✅ Partner with web teams for unified digital experiences
- ✅ Align digital strategy with broader marketing goals
- ✅ Oversee campaign trafficking sheets for timely launches
- ✅ Work with Ad Ops teams on campaign optimization
- ✅ Develop cost-effective execution models
- ✅ Stay current with digital trends
Reporting on Business Success & Outcomes
- ✅ Prepare monthly reports, newsletters, and quarterly business reviews
- ✅ Provide scorecards to management and maintain campaign reports
- ✅ Translate media metrics into business impact
- ✅ Lead performance measurement from lead creation to pipeline ROI
- ✅ Drive innovation and informed experimentation
Team Management
- ✅ Lead a team of digital strategists and content syndication experts across APAC
- ✅ Ensure career growth for team members
- ✅ Support team in overcoming challenges
- ✅ Operate with empathy
🎯 Required Qualifications
Education: Not specified
Experience:
- 10+ years of integrated digital marketing experience
- At least 3 years in a leadership role implementing digital marketing strategies
- B2B marketing experience (B2C experience is a bonus)
- Experience across APAC markets
- Experience working in large-scale organizations and complex multi-cultural environments
- Experience running large-scale programs and operational teams
Skills:
- Strategic growth mindset approach to scaling companies and teams
- Process creation and cross-functional collaboration
- Experience with integrated, multi-funnel digital advertising campaigns
- Outstanding interpersonal skills and relationship building
- Strong experience developing operational workflows and reports
- Senior stakeholder management across business functions
- Understanding of buyer's journey and audience personas
- Analytics expertise and advanced knowledge of marketing operations
- Familiarity with digital technology platforms
- Proficiency in Search Marketing (SEO/SEM), Email, Display, Video, Social, and ABM
- Knowledge of digital marketing best practices and industry trends
ASSUMPTION: While no specific educational requirements are mentioned, the level of experience and expertise required suggests a bachelor's degree or higher in marketing, business, or a related field would be expected, though ServiceNow appears to value experience over formal education based on their encouragement to apply even if candidates don't meet every qualification.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a senior leadership role at a Fortune 500 technology company in Sydney, this position likely offers a competitive salary package in the upper range for digital marketing leaders in the Australian technology sector, potentially including performance bonuses, equity components, and comprehensive benefits.
📌 Applicant Insights
🔍 Company Context
Industry Position: ServiceNow is a global market leader in cloud-based workflow automation and digital transformation. Founded in 2004, the company now serves over 8,100 customers, including 85% of the Fortune 500®.
Company Size: Large enterprise with global operations
Company Stage: Established market leader in the enterprise software/SaaS industry
ASSUMPTION: While exact employee count isn't mentioned, ServiceNow is a major enterprise software company with global reach, substantial market presence, and a mature operational structure based on the description of serving 85% of Fortune 500 companies.
📊 Role Analysis
Career Level: Senior management
Reporting Structure: Likely reports to a Director or VP of Marketing
Team Size/Composition: Leads a team of digital marketing specialists across the APAC region
Growth Opportunities: Potential progression to Director or VP-level positions in digital or integrated marketing
ASSUMPTION: The reporting structure and growth path are inferred based on the senior management level of this position and typical organizational structures in enterprise technology companies. The role suggests management of a distributed regional team with specialists in various digital marketing disciplines.
🌍 Location & Work Environment
Office Type: Likely hybrid or flexible working arrangement
Geographic Context: Sydney is Australia's largest city and a major business hub for the Asia-Pacific region. It offers a high standard of living with excellent infrastructure but also a high cost of living.
Work Schedule: Standard business hours with potential flexibility for regional collaboration
Regional Considerations: The role requires understanding of diverse APAC markets and likely involves collaboration across multiple time zones.
ASSUMPTION: The work arrangement is inferred from ServiceNow's mention of "work personas (flexible, remote, or required in office)" in their additional information section, suggesting some flexibility in work arrangements based on role requirements. Given the regional nature of the position, some travel within APAC may be required, though this isn't explicitly stated.
💼 Interview & Application Insights
Typical Process: For senior roles at enterprise technology companies like ServiceNow, the interview process typically includes:
- Initial screening call with recruiter
- Technical/functional interview with hiring manager
- Panel interviews with stakeholders
- Presentation of a strategic marketing plan or case study
- Final executive interview
Key Assessment Areas:
- Strategic thinking and ability to drive business results
- Team leadership and stakeholder management capabilities
- Technical digital marketing expertise across channels
- Experience with marketing analytics and performance measurement
- Understanding of APAC regional markets
Application Tips:
- Highlight measurable digital marketing achievements and ROI
- Showcase experience working across APAC markets
- Demonstrate leadership capabilities with specific examples
- Emphasize cross-functional collaboration successes
ATS Keywords: digital marketing, APAC, team leadership, content syndication, digital strategy, demand generation, ROI, campaign optimization, stakeholder management, B2B marketing, media planning, analytics, SEM, SEO, ABM, programmatic
ASSUMPTION: These insights are based on standard industry practices for senior marketing roles at enterprise technology companies and not specifically mentioned in the job listing.
🛠️ Tools & Technologies
While specific tools aren't mentioned, this role likely requires familiarity with:
- Marketing automation platforms (e.g., Marketo, HubSpot, Eloqua)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- CRM systems (e.g., Salesforce)
- Ad platforms (Google Ads, LinkedIn, Facebook Ads Manager)
- SEO tools (e.g., SEMrush, Ahrefs)
- Content syndication platforms
- ABM platforms (e.g., Demandbase, 6sense)
- Project management tools
ASSUMPTION: These tools represent standard technology stack components for enterprise digital marketing teams and are inferred based on the responsibilities of the role rather than being explicitly mentioned.
👔 Cultural Fit Considerations
Company Values: While not explicitly detailed, ServiceNow emphasizes their purpose "to make the world work better for everyone" and values inclusivity, diversity, and innovation.
Work Style: The role description indicates a fast-paced environment requiring strong collaboration, strategic thinking, and hands-on execution ("a thinker and a doer").
Self-Assessment: Candidates should consider:
- Are you comfortable balancing strategic leadership with tactical execution?
- Can you effectively navigate complex stakeholder relationships across regions?
- Do you thrive in fast-paced environments with multiple concurrent priorities?
- Are you passionate about driving measurable business results through digital marketing?
- Can you lead teams across diverse cultural contexts in the APAC region?
ASSUMPTION: Cultural elements are inferred from the company description, role requirements, and ServiceNow's statement that they "value inclusivity, welcoming candidates from diverse backgrounds" and desire for candidates who "dream big."
⚠️ Potential Challenges
- Managing teams across multiple countries with diverse cultural contexts
- Balancing regional execution with global strategy alignment
- Operating within a complex stakeholder environment
- Delivering measurable business impact across varied market conditions in APAC
- Coordinating across multiple time zones
ASSUMPTION: These challenges are inferred based on the regional scope, level of responsibility, and cross-functional collaboration requirements described in the job listing.
📈 Similar Roles Comparison
This role differs from similar positions in the following ways:
- vs. Country Marketing Manager: Broader regional scope across APAC rather than single-country focus
- vs. Digital Marketing Director: More hands-on involvement in campaign execution while still maintaining strategic oversight
- vs. Marketing Operations Manager: Greater focus on strategy and business outcomes beyond operational execution
- vs. Channel Marketing Manager: Broader channel responsibility across digital touchpoints rather than specific partner channels
ASSUMPTION: This comparison is based on standard marketing organizational structures and not specific to ServiceNow's exact organizational design.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing an integrated APAC digital marketing strategy aligned with global business objectives
- Creating and optimizing full-funnel digital campaigns targeting enterprise IT decision-makers
- Building and managing relationships with premium content syndication partners across key APAC markets
- Designing cross-channel attribution models to accurately measure marketing ROI
- Leading regional digital marketing innovation initiatives to test new channels or approaches
- Developing and implementing team capability development programs
ASSUMPTION: These projects are illustrative examples based on the stated responsibilities and typical activities for senior digital marketing leaders in enterprise technology companies.
❓ Key Questions to Ask During Interview
- How does this role contribute to ServiceNow's growth strategy in the APAC region?
- What are the most significant digital marketing challenges and opportunities specific to key APAC markets?
- How does the team structure support collaboration across countries in the region?
- What metrics and KPIs will define success for this role in the first 6-12 months?
- How does ServiceNow balance global brand consistency with regional market adaptation?
- What marketing technology investments or initiatives are planned for the APAC region?
ASSUMPTION: These questions are suggested based on the role type and standard considerations for regional leadership positions in enterprise marketing organizations.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
Ready to apply? Here's how to optimize your application:
- Tailor your resume: Incorporate key terms like "digital marketing," "APAC," "demand generation," "content syndication," "team leadership," and "stakeholder management" to align with ATS requirements.
- Prepare your portfolio: Compile measurable results from previous digital marketing campaigns, focusing on business outcomes and ROI.
- Research ServiceNow: Understand their products, market position, and recent company news to demonstrate genuine interest.
- LinkedIn optimization: Ensure your LinkedIn profile reflects your experience with relevant keywords and is aligned with your resume.
- Prepare for behavioral and situational questions: Develop STAR method examples (Situation, Task, Action, Result) highlighting your leadership, strategic thinking, and collaborative capabilities.
- Research the APAC digital marketing landscape: Demonstrate understanding of regional nuances and market-specific strategies.