📌 Core Information
🔹 Job Title: Sr Manager, Digital Marketing APAC
🔹 Company: ServiceNow
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
ServiceNow is seeking an experienced digital marketing leader to head their APAC digital marketing team. This senior role will drive regional scale campaigns and content syndication programs, focusing on building equity, engagement, and demand generation across the Asia-Pacific region. The position requires strategic vision, operational excellence, and exceptional relationship building skills to collaborate across multiple teams and stakeholders.
ASSUMPTION: Based on the description of regional responsibilities and team leadership, this appears to be a high-impact strategic role that will significantly influence ServiceNow's digital marketing presence across the APAC region.
📋 Key Responsibilities
Digital Demand Generation & Publisher Partnerships
- ✅ Own and accelerate the regional digital demand strategy across media channels
- ✅ Partner with key stakeholders across marketing, sales, regional and country teams
- ✅ Plan, execute, and optimize all digital media channels cost-efficiently
- ✅ Manage allocated marketing budget
- ✅ Design and implement integrated full-funnel digital user journeys
- ✅ Build relationships with key content syndication publishers
- ✅ Own paid strategy outcomes across Social, Content Syndication, Programmatic, Video, Email, SEO, SEM
- ✅ Collaborate with global teams to ensure best practices and cross-learning
- ✅ Partner with web teams for unified digital experiences
- ✅ Align business needs with digital and broader marketing strategies
- ✅ Oversee development of trafficking sheets for timely campaign launches
- ✅ Work with Ad Ops teams on campaign optimizations and best practices
- ✅ Optimize cost-effective execution models with Ad Tech/Ad Ops teams
- ✅ Stay current with digital trends and implement proactively
Reporting on Business Success & Outcomes
- ✅ Create monthly reports, newsletters, and quarterly business reviews
- ✅ Provide scorecards to management and maintain campaign reporting
- ✅ Translate media metrics into business impact analysis
- ✅ Lead end-to-end performance tracking from lead creation to pipeline for ROI measurement
- ✅ Drive innovation and data-informed experiments
Team Management
- ✅ Lead a team of digital strategists and content syndication experts across APAC
- ✅ Ensure career growth trajectories for team members
- ✅ Help team overcome daily challenges
- ✅ Operate with empathy in leadership approach
🎯 Required Qualifications
Education: Not specified
Experience:
- 10+ years of integrated digital marketing experience
- At least 3 years in a leadership role implementing digital marketing strategies
- B2B marketing experience (B2C is a bonus)
- Experience across APAC markets
- Experience working in large scale organizations and complex multi-cultural environments
- Experience running large scale programs and operational teams
- Experience with AI integration into work processes, decision-making, or problem-solving
Skills:
- Strategic growth mindset with ability to scale companies and teams
- Process creation and cross-functional collaboration
- Expertise running integrated, multi-funnel digital advertising campaigns
- Outstanding interpersonal skills and relationship building
- Development of operational workflows and reports
- Senior stakeholder management across business functions
- Understanding of buyer's journey and audience personas
- Analytics expertise and advanced marketing operations knowledge
- Familiarity with latest digital technology and platforms
- Proficiency in Search Marketing (SEO and SEM), Email, Display, Video, Social and ABM
- Knowledge of digital marketing best practices and industry trends
ASSUMPTION: While no formal education requirement is specified, the senior nature of this role and the extensive experience requirements suggest that a bachelor's degree or higher in marketing, business, or related field would be expected, though the company appears to value experience and skills over formal education.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a senior management position at a Fortune 500 technology company in Sydney, this role likely offers competitive compensation relative to the APAC digital marketing industry. Senior digital marketing management roles in Sydney typically command salaries in the upper range for marketing professionals, plus potential bonuses and equity compensation given ServiceNow's status as a publicly traded company.
📌 Applicant Insights
🔍 Company Context
Industry Position: ServiceNow is a global market leader in cloud-based workflow automation platforms. Founded in 2004 in San Diego, the company has grown to serve over 8,100 customers worldwide, including 85% of the Fortune 500®. They specialize in intelligent cloud-based platforms that connect people, systems, and processes.
Company Size: Large enterprise with global operations
Company Stage: Established market leader in the enterprise software space
ASSUMPTION: While specific employee numbers aren't mentioned, ServiceNow is a publicly traded company (NYSE: NOW) with thousands of employees globally based on their market position and customer base.
📊 Role Analysis
Career Level: Senior management
Reporting Structure: Not explicitly stated
Team Size/Composition: Leading a team of digital strategists and content syndication experts across the APAC region
Growth Opportunities: Leading regional strategic initiatives with global visibility, driving innovation, and potential for executive marketing leadership roles
ASSUMPTION: Based on the senior manager title and regional scope, this position likely reports to a Director or VP of Marketing with responsibility for APAC. The role appears to have significant autonomy and strategic influence, suggesting it could be a pathway to Director or VP-level positions within global marketing organizations.
🌍 Location & Work Environment
Office Type: Flexible work approach
Geographic Context: Sydney is Australia's largest business hub and a key technology center in the APAC region. It offers a high quality of life but also has a high cost of living relative to other APAC cities.
Work Schedule: Not specifically mentioned
Regional Considerations: The role requires understanding of diverse APAC markets, which span multiple time zones, languages, and cultural contexts. Sydney serves as a strategic location for coordinating marketing efforts across these varied markets.
ASSUMPTION: ServiceNow mentions "work personas" (flexible, remote, or required in office) in their additional information, suggesting they have a flexible approach to work arrangements. Given the regional coordination aspects of this role, some travel across APAC may be required, though this isn't explicitly stated.
💼 Interview & Application Insights
Typical Process: For senior roles at global technology companies like ServiceNow, the interview process typically includes:
- Initial screening with a recruiter
- First-round interview with the hiring manager
- Panel interviews with cross-functional stakeholders
- Possible case study or presentation on digital marketing strategy
- Final interview with senior leadership
Key Assessment Areas:
- Strategic digital marketing expertise across APAC markets
- Team leadership and development skills
- Cross-functional collaboration abilities
- Budget management and ROI optimization
- Performance tracking and analytics capabilities
- Stakeholder management experience
Application Tips:
- Highlight specific digital campaign results with measurable outcomes
- Showcase experience with APAC market nuances
- Demonstrate leadership experience with distributed teams
- Emphasize cross-functional collaboration successes
- Include examples of strategic thinking and innovation
ATS Keywords: Digital marketing strategy, APAC markets, B2B marketing, team leadership, content syndication, demand generation, media optimization, stakeholder management, digital advertising, ROI analysis, campaign execution, SEO/SEM, programmatic, ABM, multi-channel marketing
ASSUMPTION: These insights are based on standard industry practices for enterprise technology companies hiring for senior marketing roles. ServiceNow's specific process may vary.
🛠️ Tools & Technologies
While specific tools aren't listed, professionals in this role typically work with:
- Marketing automation platforms (Marketo, Eloqua, HubSpot)
- CRM systems (Salesforce)
- Analytics tools (Google Analytics, Adobe Analytics)
- Ad platforms (Google Ads, LinkedIn Campaign Manager, Facebook Business Manager)
- ABM platforms (Demandbase, 6sense, Terminus)
- SEO tools (SEMrush, Ahrefs, Moz)
- Content syndication platforms
- Project management tools
- Marketing reporting dashboards
ASSUMPTION: These tools represent industry standards for B2B enterprise marketing teams. ServiceNow likely uses some combination of these or similar platforms, though specific tools were not mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: ServiceNow's purpose is stated as "to make the world work better for everyone." The job description emphasizes innovation, collaboration, and empathy.
Work Style: Fast-paced environment requiring strategic thinking, operational excellence, and strong relationship-building. The ideal candidate is described as "a passionate marketer, thinker, and a doer."
Self-Assessment Questions:
- Am I comfortable operating in a fast-paced environment across multiple markets?
- Do I enjoy balancing strategic thinking with hands-on execution?
- Can I effectively manage stakeholder relationships across diverse cultural contexts?
- Am I experienced leading teams across geographic boundaries?
- Do I have the analytical mindset to connect marketing metrics to business outcomes?
ASSUMPTION: These cultural elements are inferred from ServiceNow's company description, their stated purpose, and the specific language used in the job listing that emphasizes speed, relationships, and balance of strategy and execution.
⚠️ Potential Challenges
- Managing teams across multiple countries and time zones in the APAC region
- Balancing regional execution with global strategy alignment
- Navigating cultural differences in marketing approaches across diverse APAC markets
- Coordinating with multiple stakeholders across marketing, sales, and country teams
- Delivering measurable business impact while managing complex operational workflows
- Keeping pace with rapidly evolving digital marketing technologies and practices
ASSUMPTION: These challenges are based on the regional nature of the role, the mentioned stakeholder complexity, and the fast-paced environment described in the listing. They represent typical challenges in similar senior regional marketing positions.
📈 Similar Roles Comparison
This Senior Manager position at ServiceNow differs from similar roles in several ways:
- Compared to Marketing Director roles: Typically more focused on execution and team leadership than overall marketing strategy, though still has significant strategic input
- Compared to Digital Marketing Manager roles: More senior with broader regional scope, team leadership, and strategic responsibilities
- Compared to Country Marketing Manager roles: Focuses specifically on digital channels across multiple countries rather than all marketing functions within a single country
- Compared to Agency Digital Directors: In-house role with deeper business integration, focused on a single company rather than multiple clients
ASSUMPTION: This comparison is based on standard industry role structures in enterprise B2B technology marketing organizations.
📝 Sample Projects
Someone in this role might work on projects such as:
- Developing an integrated digital strategy for a major APAC-wide product launch campaign
- Implementing a regional Account-Based Marketing program targeting enterprise customers
- Optimizing the content syndication program to improve lead quality and cost per lead
- Creating a digital channel attribution model to better measure marketing ROI
- Building a regional digital marketing center of excellence with standardized best practices
- Establishing new publisher partnerships to expand content distribution in key APAC markets
ASSUMPTION: These project examples are derived from the responsibilities listed in the job description and represent typical initiatives for a senior digital marketing leader in a B2B technology company.
❓ Key Questions to Ask During Interview
- How does the digital marketing team collaborate with country marketing teams across APAC?
- What are the most significant challenges facing ServiceNow's digital marketing efforts in the APAC region?
- How does ServiceNow measure success for digital marketing initiatives, and how do these metrics align with broader business goals?
- What opportunities exist to innovate or experiment with new digital approaches in this market?
- How is ServiceNow integrating AI into its digital marketing strategies?
- What are the growth trajectories for team members in the APAC digital marketing organization?
ASSUMPTION: These questions are suggested based on the role description and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize your resume: Emphasize your digital marketing leadership experience across APAC markets, team management experience, and measurable campaign results. Include keywords like "digital demand generation," "content syndication," "multi-channel campaigns," and "stakeholder management."
- Prepare your LinkedIn profile: ServiceNow likely reviews candidates' LinkedIn profiles, so ensure yours highlights relevant APAC digital marketing experience and leadership roles.
- Research ServiceNow's recent initiatives: Review their recent product launches, marketing campaigns, and business strategy to demonstrate knowledge during interviews.
- Prepare examples: Have specific stories ready about managing digital marketing teams, driving ROI from campaigns, and collaborating with cross-functional stakeholders.
- Portfolio preparation: Consider preparing a brief case study of a successful digital campaign you've led, with metrics and outcomes.
- Network: Connect with current or former ServiceNow employees on LinkedIn to gain insights about the company culture and interview process.