Sr. Email Strategist

📌 Core Information

🔹 Job Title: Sr. Email Strategist

🔹 Company: Power Digital

🔹 Location: Colombia

🔹 Job Type: Full-time

🔹 Category: Digital Marketing

📌 Essential Job Details

🚀 Job Overview

As a Sr. Email Strategist at Power Digital, you'll be a key player in the Lifecycle Marketing team, responsible for developing and executing email and SMS marketing strategies for clients. You'll lead audits, strategy development, content creation, and campaign setup while optimizing performance metrics and coaching team members. This cross-functional role interfaces closely with creative, content, web, and other departments to drive revenue growth and brand recognition for clients.

ASSUMPTION: Based on the job description mentioning "Lifecycle Marketing Senior Strategist" and the responsibilities outlined, this role appears to be within the Lifecycle Marketing department of Power Digital's full-service growth marketing firm.

📋 Key Responsibilities

✅ Define and drive email marketing strategies for Power Digital clients

✅ Manage daily operations of email marketing channels including marketing calendars, strategy development, content creation, and campaign deployment

✅ Build and manage automated email marketing programs with proper end-to-end tracking and measurement

✅ Conduct A/B testing and use data to continuously optimize email marketing programs

✅ Collaborate cross-functionally with other internal digital channel teams

✅ Deliver reporting metrics, key learnings, and strategic recommendations to clients

✅ Train team members on strategic tactics and implementation tools

✅ Leverage AI technologies to enhance and optimize business processes

✅ Utilize Power Digital's Nova ecosystem in departmental operations

✅ Execute SMS campaign strategies alongside email initiatives

✅ Manage 5-7 enterprise or growth accounts

✅ Coach and develop team members as a go-to resource for strategy support

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in email marketing strategy, production, and end-to-end campaign management

Skills:

• Advanced proficiency in spoken and written English
• Strong analytical and strategic copywriting abilities
• Understanding of A/B testing practices and data-driven decision making
• Hands-on experience with email platforms (Klaviyo, Hubspot, Braze, or similar)
• SMS marketing expertise
• Knowledge of email best practices (segmentation, deliverability, copy, design)
• Working knowledge of HTML/CSS for email coding
• Strong communication, rapport building, and presentation skills
• Ability to navigate difficult conversations
• Team management experience (preferred)

ASSUMPTION: While no specific educational requirements are mentioned, the specialized nature of this role and the experience level required suggests that at minimum a bachelor's degree in marketing, communications, or a related field would be advantageous.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Base salary + commission opportunities
• Medical bonus
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
• Flexible work environment (remote, in-office, or hybrid)
• One-time 400,000 COP Work From Home (WFH) stipend
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days
• Legal benefits (Prima, Cesantias)
• Paid Social Security
• Professional development programs (Hedgehog and Vital 5s)
• Quarterly performance awards with prize money
• Opportunities to participate in company DEI initiatives

Industry Comparison: The benefits package is competitive for the Colombian market, particularly with the flexible work environment and mental health days. The base salary plus commission structure is standard for senior marketing roles, though specific compensation figures are not provided.

ASSUMPTION: Based on the seniority level and the Colombian job market for digital marketing professionals, this role likely offers a competitive compensation package relative to local market rates. The commission structure suggests performance-based earning potential beyond the base salary.

📌 Applicant Insights

🔍 Company Context

Industry Position: Power Digital is a tech-enabled growth marketing firm offering full-service digital marketing services to leading and emerging companies worldwide. They position themselves at the intersection of marketing, consulting, and data intelligence.

Company Size: Not specified, but the scale of operations (managing billions in media) suggests a substantial organization.

Company Stage: Established growth-stage company with a proprietary technology platform (nova) and comprehensive service offerings.

ASSUMPTION: Based on the company's ability to manage billions in media spend and its diverse service offerings, Power Digital appears to be a well-established firm, likely in the mid to large size range for marketing agencies.

📊 Role Analysis

Career Level: Senior-level position requiring 5+ years of specialized experience

Reporting Structure: Not explicitly stated

Team Size/Composition: The role involves coaching team members, suggesting the position includes mentorship responsibilities

Growth Opportunities: "Unlimited opportunities for growth & leadership within a rapidly growing firm" suggests career advancement potential

ASSUMPTION: As a Senior Strategist who coaches team members, you likely report to a director or VP level position within the Lifecycle Marketing department. The emphasis on team member development suggests this role could be a pathway to leadership positions like Director of Email Marketing or similar.

🌍 Location & Work Environment

Office Type: Fully flexible - can work remotely, in-office, or hybrid

Geographic Context: Based in Colombia, with benefits aligned to Colombian employment standards

Work Schedule: Not explicitly stated, but likely standard business hours with flexibility

Regional Considerations: Role includes Colombian legal benefits (Prima, Cesantias) and observes 17 Colombian national holidays

ASSUMPTION: As this is a client-facing role managing 5-7 accounts, the work schedule may need to accommodate client meetings across different time zones, potentially requiring some flexibility in working hours despite being based in Colombia.

💼 Interview & Application Insights

Typical Process: Digital marketing agencies typically conduct initial screening calls followed by skills assessments, strategic thinking exercises, and panel interviews with team members and leadership.

Key Assessment Areas: Strategic email marketing knowledge, analytical thinking, campaign optimization experience, client management skills, and cross-functional collaboration abilities.

Application Tips: Highlight specific email/SMS campaigns you've managed, quantifiable results achieved, experience with mentioned platforms, and examples of strategic optimizations that improved performance metrics.

ATS Keywords: Email marketing strategy, Klaviyo, Hubspot, Braze, SMS marketing, A/B testing, segmentation, deliverability, HTML/CSS, campaign management, lifecycle marketing, email automation, digital strategy

ASSUMPTION: These insights are based on industry standards for senior marketing positions in digital agencies, adjusted for the specific requirements of this email strategist role.

🛠️ Tools & Technologies

Email Marketing Platforms: Klaviyo, Hubspot, Braze

Technical Skills: HTML/CSS for email coding

Proprietary Technology: Nova (Power Digital's data analysis platform)

SMS Marketing Platforms: Not specifically named but experience required

Analytics Tools: Likely various testing and optimization platforms

AI Technologies: Mentioned as tools to enhance business processes

ASSUMPTION: While only certain platforms are explicitly mentioned, senior email strategists typically work with a broader range of tools including ESP analytics, deliverability monitoring tools, customer journey mapping software, and CRM systems. Familiarity with marketing automation platforms beyond those listed would likely be beneficial.

👔 Cultural Fit Considerations

Company Values: People-first, diversity-focused, growth-obsessed, innovation-driven, results-oriented, integrity, autonomy, and grit

Work Style: Cross-functional collaboration, consultative, data-driven, strategic, and client-focused

Self-Assessment:

• Do you thrive in a growth-oriented environment requiring continuous innovation?
• Are you comfortable balancing strategic thinking with hands-on execution?
• Can you effectively manage multiple client relationships while maintaining quality standards?
• Do you enjoy mentoring and developing team members?
• Are you passionate about data-driven marketing optimization?

ASSUMPTION: Based on the company's self-description, Power Digital appears to have a dynamic, fast-paced culture that values innovation and measurable results. The emphasis on being "growth-obsessed" suggests high performance expectations.

⚠️ Potential Challenges

Managing 5-7 enterprise or growth accounts simultaneously may involve significant workload and competing priorities

The role requires balancing strategic planning with hands-on campaign execution

Cross-functional collaboration with multiple departments may add complexity to project management

Performance metrics include maintaining below 10% client churn rate, suggesting client retention pressure

The role combines execution, strategy, and team mentorship responsibilities, requiring strong time management

ASSUMPTION: These potential challenges are inferred from the job requirements and KPIs mentioned. The actual level of challenge will depend on team support structures, client complexity, and internal processes at Power Digital.

📈 Similar Roles Comparison

Compared to a standard Email Marketing Manager, this role places greater emphasis on strategic client consulting and team development

Unlike Email Marketing Specialists who may focus on execution only, this position requires both strategic direction and hands-on implementation

More client-facing than internal email marketing roles, with direct responsibility for client retention

Broader than specialized email developers, requiring both technical knowledge and strategic business acumen

Involves SMS strategy alongside email, which isn't always included in traditional email marketing positions

ASSUMPTION: This comparison is based on standard industry patterns for email marketing roles. Power Digital's specific role structure may vary from these generalizations.

📝 Sample Projects

Developing a comprehensive email welcome series for a new e-commerce client to increase first-purchase conversion rates

Creating segmented re-engagement campaigns for a subscription service to reduce churn among at-risk customers

Implementing cross-channel messaging strategies combining email and SMS for time-sensitive promotions

Setting up automated trigger-based campaigns tied to customer lifecycle stages for a SaaS client

Building A/B testing frameworks to optimize subject lines, send times, and content across multiple client accounts

Developing reporting dashboards that connect email performance metrics to client business outcomes

ASSUMPTION: These project examples are based on the responsibilities listed in the job description and typical email strategy work in marketing agencies. Actual projects will vary based on client needs.

❓ Key Questions to Ask During Interview

1. How does the email/SMS channel typically integrate with other marketing services that Power Digital provides to clients?

2. Can you describe the typical onboarding process for new enterprise clients in the Lifecycle Marketing department?

3. What role does the proprietary Nova platform play in developing email marketing strategies for clients?

4. How is success measured for Senior Strategists beyond the mentioned KPIs of account management and churn rates?

5. What resources are available for continued professional development in emerging email and SMS marketing technologies?

6. How are client teams structured, and what is the typical collaboration process with other departments?

ASSUMPTION: These questions are suggested based on the role description and may need to be adapted based on the specific interview context and your personal priorities.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

Prepare Your Application:

• Update your resume to highlight relevant email and SMS marketing experience, emphasizing strategic successes and quantifiable results
• Include keywords like "email marketing strategy," "campaign optimization," "Klaviyo/Hubspot/Braze experience," and "SMS marketing" to pass ATS screening
• Prepare a portfolio or case studies showcasing successful email campaigns you've developed, particularly those demonstrating improved metrics
• Research Power Digital's client base and approach to understand their marketing philosophy

During the Application Process:

• Be prepared to demonstrate your strategic thinking with specific examples of how you've optimized email programs
• Highlight cross-functional collaboration experiences, especially with creative and content teams
• Showcase your analytical abilities by explaining how you use data to drive decision-making
• Prepare examples of how you've coached or mentored team members
• Be ready to discuss your experience managing multiple client accounts simultaneously

Application Verification:

Remember that legitimate Power Digital job openings will only be posted on their careers page at https://powerdigitalmarketing.com/company/careers/. The company does not charge any application fees at any stage of the recruitment process.