Sr. Email Strategist
Power Digital📌 Core Information
🔹 Job Title: Sr. Email Strategist
🔹 Company: Power Digital
🔹 Location: United States (Remote, In-office, or Hybrid)
🔹 Job Type: Full-time
🔹 Category: Digital Marketing / Email Marketing
📌 Essential Job Details
🚀 Job Overview
As a Sr. Email Strategist at Power Digital, you'll lead email and SMS marketing strategy for multiple enterprise clients. You'll be responsible for creating, implementing, and optimizing email campaigns that drive measurable results while coaching team members and supporting cross-functional initiatives. This role sits at the intersection of digital marketing, analytics, and client relationship management, requiring both technical expertise and strategic vision.
ASSUMPTION: The job category is assumed to be Digital Marketing/Email Marketing based on the role description and responsibilities. The job type is assumed to be Full-time based on the comprehensive benefits package and scope of responsibilities.
📋 Key Responsibilities
✅ Define and drive comprehensive email marketing strategies for Power Digital clients
✅ Manage daily email marketing operations including calendar management, content strategy, campaign deployment, and A/B testing
✅ Build and manage automated email programs with proper tracking and measurement
✅ Execute SMS campaign strategies alongside email initiatives
✅ Perform regular data analysis to test, measure, and optimize email marketing performance
✅ Collaborate cross-functionally with other digital marketing channels and departments
✅ Deliver actionable reporting metrics, key learnings, and strategic recommendations to clients
✅ Train and coach team members on strategic tactics and implementation tools
✅ Integrate AI technologies to enhance and optimize business processes
✅ Utilize Power Digital's Nova ecosystem for data-driven marketing decisions
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in email marketing strategy and campaign management
Skills:
- Strong analytical and strategic copywriting skills
- Proficiency with email platforms (Klaviyo, Hubspot, Braze, or similar)
- SMS marketing experience
- Email best practices expertise (segmentation, deliverability, copy, design)
- Working knowledge of HTML/CSS for email coding
- Strong communication and presentation skills
- A/B testing methodology experience
- Data analysis and interpretation capabilities
- Team management experience (preferred)
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance (up to 100% employer contribution for employee premium)
- 401(k) plan with 4% employer contribution matching
- Unlimited Time Off from day one
- Up to 4 hours quarterly paid Volunteer Time Off
- Flexible work environment (remote, in-office, or hybrid)
- $100 USD Work From Home stipend
- Employee Assistance Program (EAP)
- 12 observed US holidays + 2 mental health recharge days annually
- Professional development programs (Hedgehog and Vital 5s)
- Quarterly performance awards with monetary recognition
- Opportunity to participate in company DEI initiatives
Industry Comparison: The compensation package appears competitive for the email marketing industry, with the unlimited PTO, 401(k) matching, and comprehensive healthcare coverage exceeding standard offerings in the digital marketing space.
ASSUMPTION: While specific salary figures aren't provided, senior email strategist roles in the US typically range from $85,000-$120,000+ depending on location, with additional commission potential. The benefits package suggests the employer values employee wellbeing and competitive compensation.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm managing billions in media and offering comprehensive digital marketing services across multiple channels. They position themselves at the intersection of marketing, consulting, and data intelligence.
Company Size: Mid to large size based on scope of services and client portfolio
Company Stage: Established growth company with proprietary technology (nova)
ASSUMPTION: The company size is inferred based on the breadth of services offered, the management of "billions in media," and the sophisticated organizational structure mentioned. The growth stage is implied by their focus on scaling brand, culture, and services.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Likely reports to an Email Marketing Director or Channel Lead
Team Size/Composition: Part of the Lifecycle Marketing team with junior members to mentor
Growth Opportunities: Potential paths include advancement to Director of Email Marketing, cross-channel leadership roles, or client strategy positions
ASSUMPTION: The reporting structure and team composition are inferred from the mention of coaching responsibilities and the senior level of the position. Growth opportunities are assumed based on the company's statement about "unlimited opportunities for growth & leadership within a rapidly growing firm."
🌍 Location & Work Environment
Office Type: 100% remote, in-office, or hybrid options available
Geographic Context: Must be legally eligible to work in the United States, with no specific location requirement
Work Schedule: Standard full-time schedule with flexibility implied by the remote work options
Regional Considerations: No regional constraints within the US, allowing candidates from any state to apply
ASSUMPTION: The work schedule is assumed to be standard full-time based on the comprehensive benefits package and role responsibilities.
💼 Interview & Application Insights
Typical Process: Initial screening, technical assessment of email marketing knowledge, portfolio/case study review, panel interviews with cross-functional team members, final leadership interview
Key Assessment Areas: Email marketing expertise, strategic thinking, analytical capabilities, client communication skills, technical knowledge of email platforms, leadership potential
Application Tips: Highlight measurable results from previous email campaigns, demonstrate knowledge of modern email automation techniques, showcase examples of successful A/B tests and optimizations, emphasize client relationship management experience
ATS Keywords: email strategy, lifecycle marketing, Klaviyo, Hubspot, Braze, A/B testing, email automation, segmentation, deliverability, SMS marketing, client management, HTML/CSS, data analysis
ASSUMPTION: These insights are based on standard interview practices for senior digital marketing roles and the specific requirements listed in the job description.
🛠️ Tools & Technologies
- Email Marketing Platforms: Klaviyo, Hubspot, Braze
- SMS Marketing Tools
- HTML/CSS for email development
- Analytics and reporting tools
- A/B testing frameworks
- Nova (Power Digital's proprietary technology)
- AI technologies for process optimization
ASSUMPTION: While specific analytics tools aren't mentioned, expertise with standard email analytics platforms would be expected for this role. The mention of AI technologies suggests familiarity with marketing automation and AI-powered optimization tools would be valuable.
👔 Cultural Fit Considerations
Company Values: Growth-obsessed, innovative, results-driven, integrity, autonomy, grit, people-first, diversity-valuing
Work Style: Collaborative across departments, consultative with clients, data-driven, strategic, fast-paced
Self-Assessment:
- Are you passionate about measurable marketing results?
- Do you thrive in a dynamic environment where you balance strategic thinking with hands-on execution?
- Are you comfortable managing client relationships and navigating difficult conversations?
- Can you effectively mentor team members while managing your own workload?
- Do you enjoy collaborative work across multiple departments?
ASSUMPTION: The company values are directly stated in the company description. The work style is inferred from the description of the role being "extremely cross-functional" and the emphasis on both strategy and hands-on execution.
⚠️ Potential Challenges
- Managing 5-7 enterprise accounts simultaneously requires excellent prioritization and time management
- Meeting specific EBITDA goals and maintaining low client churn rate may create performance pressure
- Balancing client strategy with team coaching responsibilities
- Cross-functional collaboration across multiple departments requires strong communication skills
- Keeping up with rapidly evolving email and SMS marketing technologies and best practices
ASSUMPTION: These challenges are inferred from the KPIs, responsibilities, and nature of the role as described. The management of multiple enterprise accounts and performance metrics suggests a potentially high-pressure environment that requires excellent prioritization skills.
📈 Similar Roles Comparison
This Sr. Email Strategist role differs from similar positions in several ways:
- vs. Email Marketing Manager: This role has greater strategic responsibility and client-facing components than typical in-house email managers
- vs. CRM Manager: More specialized in email/SMS channels rather than full CRM suite management
- vs. Digital Marketing Strategist: Deeper channel expertise specifically in email/SMS rather than broad digital marketing knowledge
- vs. Client Services Manager: More technical and channel-specific expertise required compared to general client management roles
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
📝 Sample Projects
- Developing a comprehensive post-purchase email nurture sequence for an e-commerce client to increase repeat purchase rate
- Implementing a sophisticated segmentation strategy to improve email engagement metrics by 25%
- Creating and executing a coordinated email and SMS holiday campaign strategy for a retail client
- Building automated workflows that trigger based on customer behavior to reduce cart abandonment
- Conducting a deliverability audit and implementing technical improvements to increase inbox placement
- Training team members on advanced A/B testing methodologies to improve email performance
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed and represent typical work for a senior email strategist in an agency environment.
❓ Key Questions to Ask During Interview
- Can you share examples of successful email strategies that have driven significant results for your clients?
- How does the Email Marketing team collaborate with other departments like Creative and Content?
- What metrics do you use to evaluate the success of your email marketing campaigns beyond standard open and click rates?
- How does Power Digital's proprietary Nova technology integrate with email marketing strategies?
- What professional development opportunities are available to continue growing my expertise in this role?
- How would you describe the balance between strategic planning and hands-on implementation in this position?
ASSUMPTION: These questions are suggested based on the role description and would demonstrate an applicant's understanding of the position while gathering valuable information about expectations and work environment.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize your resume: Highlight your email marketing campaign results with specific metrics, experience with the mentioned platforms (Klaviyo, Hubspot, Braze), and team leadership examples.
- Prepare your portfolio: Gather examples of successful email campaigns, A/B tests, and automation workflows you've implemented.
- Research Power Digital: Review their website, case studies, and LinkedIn presence to understand their client base and approach.
- ATS optimization: Ensure your resume includes key terms like "email strategy," "lifecycle marketing," "campaign optimization," "client management," and specific platform names.
- Application submission: Apply through the official careers page at https://powerdigitalmarketing.com/company/careers/ to ensure legitimacy.
- Network: Connect with current Power Digital employees on LinkedIn to learn more about the company culture and potential referral opportunities.